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An Introduction to Three Kings (2010-2012)

The research model that lead to the creation of @makewaymag

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1
Sectiontitle
Confidential
Three Kings:
An Introduction.
July 2013
2
Sectiontitle
	
2
Research has become standardized. It is no longer an
effective tool for making innovation happen.
According to the Boston Consulting Group, 66% of brand
executives getting intelligence from their insights teams
are left with the question "so what?"
Consumer insights are a dime a
dozen.
Theproblem
3
We equip change agents with data-
driven storytelling that drives
innovation.
Research has become an abundant commodity. Stories are
the signal within the noise.
With our unique perspective we remix connections to craft
a custom narrative with a point of view.
4
Sectiontitle
The brief: How can MTV produce
viral video content?
We explained why millennials share content
in the first place, creating narratives that
explain video attributes in social terms.
These now serve as references for MTV
producers exploring new content formats.
The brief: How are B2B marketers
using social in the aviation industry?
We went beyond an audit of social practices
to reframe customer services as marketing,
illustrated by B2C airlines already launching
service initiatives. Our report is being used
by GE Aviation to spark a conversation
among B2B marketers in the industry.
	
4
Story translates new ideas, acting as a rallying point.
Ourcasestudies
5
Sectiontitle
	
5
We partner with change agents who move the story
forward.
Our partners shine.
Clienttestimonials
"Three Kings consistently over-deliver.
Their work is creative and functional,
combining best in class strategic and
design thinking to craft a unique point
of view. They have an intuitive sense of
how to connect the dots between brand,
consumer, and new technology."
Britta Schell
Former Director of Digital
Strategic Insights
MTV Networks
"Three Kings have an amazing ability to
dissect emerging practices in social media
and explain them in a way that General
Electric can learn and grow from. They're
one of the best at what they do."
Jon Lombardo
Leader, Social Media Center Of Excellence
General Electric
6
Sectiontitle
	
6
Whyus
Core competencies.
CONTENT STRATEGY INNOVATION

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An Introduction to Three Kings (2010-2012)

  • 2. 2 Sectiontitle 2 Research has become standardized. It is no longer an effective tool for making innovation happen. According to the Boston Consulting Group, 66% of brand executives getting intelligence from their insights teams are left with the question "so what?" Consumer insights are a dime a dozen. Theproblem
  • 3. 3 We equip change agents with data- driven storytelling that drives innovation. Research has become an abundant commodity. Stories are the signal within the noise. With our unique perspective we remix connections to craft a custom narrative with a point of view.
  • 4. 4 Sectiontitle The brief: How can MTV produce viral video content? We explained why millennials share content in the first place, creating narratives that explain video attributes in social terms. These now serve as references for MTV producers exploring new content formats. The brief: How are B2B marketers using social in the aviation industry? We went beyond an audit of social practices to reframe customer services as marketing, illustrated by B2C airlines already launching service initiatives. Our report is being used by GE Aviation to spark a conversation among B2B marketers in the industry. 4 Story translates new ideas, acting as a rallying point. Ourcasestudies
  • 5. 5 Sectiontitle 5 We partner with change agents who move the story forward. Our partners shine. Clienttestimonials "Three Kings consistently over-deliver. Their work is creative and functional, combining best in class strategic and design thinking to craft a unique point of view. They have an intuitive sense of how to connect the dots between brand, consumer, and new technology." Britta Schell Former Director of Digital Strategic Insights MTV Networks "Three Kings have an amazing ability to dissect emerging practices in social media and explain them in a way that General Electric can learn and grow from. They're one of the best at what they do." Jon Lombardo Leader, Social Media Center Of Excellence General Electric
  • 7. 7 Sectiontitle 7 Whoweare Kyle specializes in research, innovation strategy, design, and content development. Caleb specializes in mobile, brand planning, digital spread, and luxury experiences. Mitch specializes in business development, content strategy, social marketing and production. Core team.