is your blog design
your superhero or your arch Enemy?

kylaroma.com // FreckledNestDesign

@kylaroma
ho am I?
W

• Managing Director
• Teacher & Designer
• Marketing geek!
• Pop Culture addict

• Blogging for 15 years, on K...
s bloggers?
ho are we a
W
• Blog as a hobby, for yourself
• Blog as part of your job
• Build community or building a brand...
s bloggers?
ho are we a
W
• Blog as a hobby, for yourself
• Blog as part of your job

these differe
nt kinds
of bloggers a...
first impressions
matter.
• A new reader forms their first
impression in 2/10ths of a second
• Your blog design is either ...
Over time, simple mistakes
and hurried design decisions
add up and can...
• Distract your readers 	
& clients
• Muddle you...
Specimen: “Captain Hammer”
see also: Dr Horrible’s Sing Along Blog
powers: hair tossing, punching

What makes a
Superhero?...
Specimen: “Captain Hammer”
see also: Dr Horrible’s Sing Along Blog
powers: hair tossing, punching

What makes a
blog desig...
If Your design choices
work for you, your blog
can deliver...
• Engaged readers
• Invested community
• Meaningful conversa...
as we all
But
is doesn’t
know, th
vernight
happen o
n it’s own!
or o
wouldn’t that be nice, though?

kylaroma.com // Freck...
if you’re not
careful, a few bad
design decisions
may get your blog
into trouble.

and it’s not long
before that
leads to....
outright
villainy.

let’s examine common blog villains...
kylaroma.com // FreckledNestDesign

@kylaroma
Blog Equivalent #5:

the administrative
black hole
• A blog unintentionally designed to be a
time and energy drain
• All r...
Blog Equivalent #4:

the Bait & switch
• Giving mixed messages about your story
or blog’s purpose
• Out of date”About This...
Blog Equivalent #3:

The disappearing act
• Packing your blog’s sidebars with links to
other websites & blogs
• Over empha...
Blog Equivalent #2:

The faceless masses
• Not making what differenciates you
obvious makes it harder for your ideal
reade...
Blog Equivalent #1:

The silence
• No clear, concise call to action?
Readers don’t know what to you want
them to do
• Crow...
Ready to Get
your blog in
fighting Shape?

kylaroma.com // FreckledNestDesign

@kylaroma
Five questions That can make your blog
the superhero you deserve!
1. What links to outside sites do I have front and cente...
Five questions That can make your blog
the superhero you deserve!
1. What links to outside sites do I have front and cente...
Five questions That can make your blog
the superhero you deserve!
1. What links to outside sites do I have front and cente...
Five questions That can make your blog
the superhero you deserve!
1. What links to outside sites do I have front and cente...
Five questions That can make your blog
the superhero you deserve!
1. What links to outside sites do I have front and cente...
Five questions That can make your blog
the superhero you deserve!
1. What links to outside sites do I have front and cente...
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Is Your Blog Design a Superhero or Your Arch Enemy?

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Want to make your current theme work hard for your content? Then you need to make sure you don't have any blog design villains working against you behind the scenes. Explore the 5 most common blog design "villains" as represented by pop culture and how you can work against them to make sure your design is leading your readers toward the goals you've set for your growing blog or website.

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Is Your Blog Design a Superhero or Your Arch Enemy?

  1. 1. is your blog design your superhero or your arch Enemy? kylaroma.com // FreckledNestDesign @kylaroma
  2. 2. ho am I? W • Managing Director • Teacher & Designer • Marketing geek! • Pop Culture addict • Blogging for 15 years, on KylaRoma.com since ‘08 • Been behind the scenes in hundreds of successful blogs & businesses, helping things work better • Having an online presence that represents you well can completely change your life kylaroma.com // FreckledNestDesign @kylaroma
  3. 3. s bloggers? ho are we a W • Blog as a hobby, for yourself • Blog as part of your job • Build community or building a brand profile • Sell a product or service • Sell ad space or “advertorial” content kylaroma.com // FreckledNestDesign @kylaroma
  4. 4. s bloggers? ho are we a W • Blog as a hobby, for yourself • Blog as part of your job these differe nt kinds of bloggers a ll have different mot ivations & different prio rities • Build community or building a brand profile • Sell a digital or physical product • Sell a service • Sell ad space or “advertorial” content Your design should be a visual representation of your unique priorities ...But most aren’t. kylaroma.com // FreckledNestDesign @kylaroma
  5. 5. first impressions matter. • A new reader forms their first impression in 2/10ths of a second • Your blog design is either creating an immediate “Yes!” moment or it’s working against you • You don’t have to spend thousands of dollars to create that positive response kylaroma.com // FreckledNestDesign @kylaroma
  6. 6. Over time, simple mistakes and hurried design decisions add up and can... • Distract your readers & clients • Muddle your core message rude. • Create chaos in your world • Prevent opportunities from coming your way • They end up holding you hostage! kylaroma.com // FreckledNestDesign @kylaroma
  7. 7. Specimen: “Captain Hammer” see also: Dr Horrible’s Sing Along Blog powers: hair tossing, punching What makes a Superhero? deltoids of compassion • It doesn’t hurt to be easy on the eyes • Extraordinary motivation, usually a past to overcome or injustice to avenge • Work for the greater good abs of being kind kylaroma.com // FreckledNestDesign @kylaroma
  8. 8. Specimen: “Captain Hammer” see also: Dr Horrible’s Sing Along Blog powers: hair tossing, punching What makes a blog design Superhero? deltoids of elements that are easy to update • It doesn’t hurt to be easy on the eyes Simplicity is your friend • Extraordinary motivation, usually a past to overcome or injustice to avenge Solution oriented, focused on getting your readers to take action abs of strategic opt-in forms kylaroma.com // FreckledNestDesign • Work for the greater good Instead of the people of Gotham City, your site should be at work for you! It’s mission: your goals & the interactions that you want online @kylaroma
  9. 9. If Your design choices work for you, your blog can deliver... • Engaged readers • Invested community • Meaningful conversation • Premium search engine result placement • Job offers • Strategic Partnerships • Book deals • Speaking opportunities • Collaboration with people you admire kylaroma.com // FreckledNestDesign @kylaroma
  10. 10. as we all But is doesn’t know, th vernight happen o n it’s own! or o wouldn’t that be nice, though? kylaroma.com // FreckledNestDesign @kylaroma
  11. 11. if you’re not careful, a few bad design decisions may get your blog into trouble. and it’s not long before that leads to... kylaroma.com // FreckledNestDesign @kylaroma
  12. 12. outright villainy. let’s examine common blog villains... kylaroma.com // FreckledNestDesign @kylaroma
  13. 13. Blog Equivalent #5: the administrative black hole • A blog unintentionally designed to be a time and energy drain • All roads lead to your inbox, contact pages without boundaries • Increases likelihood of burnout and having interactions that you don’t want fight back! • Assess where you share your email • Set expectations Specimen: “Dementors” see also: Harry Potter | powers: flying, happiness eating kylaroma.com // FreckledNestDesign @kylaroma
  14. 14. Blog Equivalent #4: the Bait & switch • Giving mixed messages about your story or blog’s purpose • Out of date”About This Blog” blurb or About Page, off topic content • Draw in the people looking for something else & they’ll be upset if you’re not that • You miss out on speaking to people who are hungry for your perspective fight back! • Clearly state what your blog is about Specimen: “Other Mother” • Re-read where you state that quarterly • Consistency builds trust see also: Coraline | powers: shape-shifting, soul eating kylaroma.com // FreckledNestDesign @kylaroma
  15. 15. Blog Equivalent #3: The disappearing act • Packing your blog’s sidebars with links to other websites & blogs • Over emphasizing social media platforms • Clicks are very hard to come by • Links are a suggestion to act & a potential exit point. Are you using them that way? fight back! • New social media button trend • See where people click Acquisition > In Page Analytics Specimen: “The Great Gazoo” see also: Flintstones | powers: teleportation (et. all) kylaroma.com // FreckledNestDesign @kylaroma
  16. 16. Blog Equivalent #2: The faceless masses • Not making what differenciates you obvious makes it harder for your ideal readers to find you and dive in • Relying on categories and most recent posts to do the work for you • Readers & clients are drawn to different parts of what you offer - not a crowd doing the same thing all at once fight back! • Resource pages & SEO • Options for ways to react & engage Specimen: “Cybermen” see also: Doctor Who | powers: making cybermen kylaroma.com // FreckledNestDesign @kylaroma
  17. 17. Blog Equivalent #1: The silence • No clear, concise call to action? Readers don’t know what to you want them to do • Crowded content, sidebars & navigation distract from the engagement you want • Low opt in rates, low comment numbers, & you, feeling demoralized fight back! • Say what you need, clearly • Remove clutter & make space around important areas Specimen: “The Gentlemen” see also: Buffy | powers: vocal suppression kylaroma.com // FreckledNestDesign @kylaroma
  18. 18. Ready to Get your blog in fighting Shape? kylaroma.com // FreckledNestDesign @kylaroma
  19. 19. Five questions That can make your blog the superhero you deserve! 1. What links to outside sites do I have front and center? 2. Which links can I eliminate becayse they aren’t worth sending people away for? 3. What are the three actions that would make someone’s visit to my site ideal? 4. Do I clearly ask for those things, and make them visually prominent? How can I start? 5. What’s on my blog that doesn’t serve my answer to #3, and how fast can I remove it? kylaroma.com // FreckledNestDesign @kylaroma
  20. 20. Five questions That can make your blog the superhero you deserve! 1. What links to outside sites do I have front and center? 2. Which links can I eliminate becayse they aren’t worth sending people away for? 3. What are the three actions that would make someone’s visit to my site ideal? 4. Do I clearly ask for those things, and make them visually prominent? How can I start? 5. What’s on my blog that doesn’t serve my answer to #3, and how fast can I remove it? Thanks & have a “s uper” Mblo g! kylaroma.com // FreckledNestDesign @kylaroma
  21. 21. Five questions That can make your blog the superhero you deserve! 1. What links to outside sites do I have front and center? 2. Which links can I eliminate becayse they aren’t worth sending people away for? 3. What are the three actions that would make someone’s visit to my site ideal? 4. Do I clearly ask for those things, and make them visually prominent? How can I start? 5. What’s on my blog that doesn’t serve my answer to #3, and how fast can I remove it? kylaroma.com // FreckledNestDesign @kylaroma
  22. 22. Five questions That can make your blog the superhero you deserve! 1. What links to outside sites do I have front and center? 2. Which links can I eliminate becayse they aren’t worth sending people away for? 3. What are the three actions that would make someone’s visit to my site ideal? 4. Do I clearly ask for those things, and make them visually prominent? How can I start? 5. What’s on my blog that doesn’t serve my answer to #3, and how fast can I remove it? kylaroma.com // FreckledNestDesign @kylaroma
  23. 23. Five questions That can make your blog the superhero you deserve! 1. What links to outside sites do I have front and center? 2. Which links can I eliminate becayse they aren’t worth sending people away for? 3. What are the three actions that would make someone’s visit to my site ideal? 4. Do I clearly ask for those things, and make them visually prominent? How can I start? 5. What’s on my blog that doesn’t serve my answer to #3, and how fast can I remove it? kylaroma.com // FreckledNestDesign @kylaroma
  24. 24. Five questions That can make your blog the superhero you deserve! 1. What links to outside sites do I have front and center? 2. Which links can I eliminate becayse they aren’t worth sending people away for? 3. What are the three actions that would make someone’s visit to my site ideal? 4. Do I clearly ask for those things, and make them visually prominent? How can I start? 5. What’s on my blog that doesn’t serve my answer to #3, and how fast can I remove it? Thanks & have a “s uper” Mblo g! kylaroma.com // FreckledNestDesign Let me know what you thought! >> @kylaroma

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