Montclair Advisors Case Study
Leading Global Software-as-a-Service Firm Launches Industry’s
First Free Recruiting System in North America
“Montclair Advisors were innovative and delivered
extremely high quality work for us when we
launched our SmartRecruiters™ brand in North
Mr. Ted Jerome Ternynck, Chief Executive Officer, MrTed, Ltd.
London, United Kingdom
MrTed is ranked by Gartner as one of the leading global
Industry: Applicant Tracking System software firms in the world.
Human Capital Management The company services the recruiting needs of some of
Europe and Asia’s largest companies and governmental
entities. The company was founded in 1999 and has
Founded: always been a subscription software or SaaS provider.
The challenge for MrTed was to break into North
Products: America with their enterprise ATS solution, but was
• MrTed – TalentLink faced with a crowded market. They needed to develop a
• SmartRecruiters ‘breakthrough’ strategy to gain market and mindshare.
MrTed had wanted to try to launch a free ATS into the
North America but needed help and reached out to
Montclair Advisors Services: Montclair Advisors. Working closely with MrTed’s
• Executive Retainer Services European team, Montclair Advisors was able to on-the-
• Readiness Assessment ground support to build out a strategy and reasonable
• Product Launch business plan for their new operating entity.
Key Benefits In addition to the business plan, Montclair Advisors
• 2,500+ customers in the first worked with MrTed to assemble a targeted set of
12 months external service providers to develop a new brand and a
• Built new SaaS brand in the public and analyst relations identity with important
US and North American market market influencers.
• Successfully launched new
SmartSaaS business unit As part of the rollout plan, Montclair Advisors secured
• Developed value-added reseller relationships with key service providers including
reseller partnerships Yahoo! and eQuest, who both provided revenue-
producing job board services.
SmartRecruiters was launched in October 2008 and
currently MrTed has signed up more than 2,500
www.montclairadvisors.com customers and has successfully penetrated the North
[E] firstname.lastname@example.org American marketplace.
Copyright 2010 Montclair Advisors, LLC Published in February 2010