Facebook Pages

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Short overview of how to use Facebook Pages for business.

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Facebook Pages

  1. 1. Facebook Pages Kristen Reichert facebook.com/theritegirl
  2. 2. Pages• Using pages vs profiles for business• Pages designed specifically for business• More than one admin for a page• facebook.com/terms_pages.php• Transparency & honesty
  3. 3. Differences Between Pages & Profiles• Can’t post comments or links on profiles while using pages; can post on other pages• Users choose to like your page & share posts• Promotions, deals, & ads are only for pages and have different guidelines for each
  4. 4. Navigating Pages• Access page under account or on side bar under home page• “Liking” instead of friending• View page under profile• Home shows news feed for pages you like• Differences in side bars
  5. 5. Customize Page• Keep it open to all ages to increase visibility• Monitor comments and photos• Change landing page from wall, info or photos• Stay consistent with web site & mission• Use company logo for profile pic• Need 25 followers to create customized link
  6. 6. What to Post• Posting or publishing process is the same as profile• Write headlines, breaking news• Ask a question, fill in blank, polls• Fun contests, images, links• Call to action: share, go to, help, etc.• Use notes for longer posts or blogs
  7. 7. Tools & Apps for Pages• Events• Discussion boards• Videos/photos• Notes• Ads• Badges• Insights & Resources
  8. 8. Promoting a Page• Use a profile to share posts from page• “Like” other pages, especially locals, competitors, potential clients• Cross-promote if manage more than one page, web site or blog• Update and comment on other pages on a regular basis (more than a few times/week)
  9. 9. Questions?

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