Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PA International Conference 2008 15 th  December 2008 The impact of mobile technology on education markets Kate   Worlock ...
Our Company <ul><li>The only   worldwide business information firm serving the media and information industry </li></ul><u...
US K-12 and Postsecondary Education Market 2008-11
What do we mean by mobile content? <ul><li>Content delivered to: </li></ul><ul><ul><li>E-books </li></ul></ul><ul><ul><li>...
Sales of e-book readers have increased rapidly Amazon Kindle ($359; n/a in UK) Est. Sales: Between 380-500k units in 2008 ...
iPods and iPhones
Mobile phones <ul><li>Research done by the University of Nottingham in 2007 found a wide range of uses: </li></ul><ul><ul>...
Laptops Is this the real killer mobile technology?
Conclusion: mobile use in education is still over the horizon....
http://www.outsellinc.com   Outsell, Inc. 330 Primrose Road, Suite 510 Burlingame, CA 94010 Tel. +1 650 342 6060  Fax +1 6...
Upcoming SlideShare
Loading in …5
×

The impact of mobile technology on education markets

890 views

Published on

Presentation given at the Publishers Association International Conference, Dec 2008

  • Be the first to comment

  • Be the first to like this

The impact of mobile technology on education markets

  1. 1. PA International Conference 2008 15 th December 2008 The impact of mobile technology on education markets Kate Worlock Director/Lead Analyst [email_address]
  2. 2. Our Company <ul><li>The only worldwide business information firm serving the media and information industry </li></ul><ul><ul><li>Global team of 50+ </li></ul></ul><ul><ul><li>Track 9 segments in the US, Europe, and Asia </li></ul></ul><ul><ul><li>Provide fact-based analysis of markets, companies, trends, technology </li></ul></ul><ul><ul><li>Deliver actionable advice to CEOs and their teams in 300+ firms </li></ul></ul><ul><ul><li>Offer subscription, membership, and custom consulting services </li></ul></ul>
  3. 3. US K-12 and Postsecondary Education Market 2008-11
  4. 4. What do we mean by mobile content? <ul><li>Content delivered to: </li></ul><ul><ul><li>E-books </li></ul></ul><ul><ul><li>iPods and iPhones </li></ul></ul><ul><ul><li>Other mobile phones </li></ul></ul><ul><ul><li>Laptops </li></ul></ul>
  5. 5. Sales of e-book readers have increased rapidly Amazon Kindle ($359; n/a in UK) Est. Sales: Between 380-500k units in 2008 * Sony e-Reader $299 / £199 Est. Sales: Between 250-300k units in 2008 * iRex iLiad $699 / £469 Est. Sales: 10,000 – 50,000 units in 2008 Apple iPhone/iPod Touch + Stanza (free app) Est. Downloads: 395,000 to date (and 5,000 each day) *** Sources: * DIGITIMES, Citigroup estimates, Outsell estimates ** Outsell estimates *** Lexcycle, producer of the Stanza application
  6. 6. iPods and iPhones
  7. 7. Mobile phones <ul><li>Research done by the University of Nottingham in 2007 found a wide range of uses: </li></ul><ul><ul><li>Timing experiments with stopwatch </li></ul></ul><ul><ul><li>Photographing experiments for reports, evidence for eportfolios, texts or whiteboards for future review </li></ul></ul><ul><ul><li>Bluetoothing material between project members </li></ul></ul><ul><ul><li>Receiving SMS/e-mail reminders from teachers/school </li></ul></ul><ul><ul><li>Using calendar for timetable and to set reminders </li></ul></ul><ul><ul><li>Connecting remotely to school learning platform/e-mail system </li></ul></ul><ul><ul><li>Accessing revision sites </li></ul></ul><ul><ul><li>Downloading/listening to foreign language podcasts </li></ul></ul><ul><ul><li>Transferring files between school and home </li></ul></ul>But also can be very disruptive!
  8. 8. Laptops Is this the real killer mobile technology?
  9. 9. Conclusion: mobile use in education is still over the horizon....
  10. 10. http://www.outsellinc.com Outsell, Inc. 330 Primrose Road, Suite 510 Burlingame, CA 94010 Tel. +1 650 342 6060 Fax +1 650 342 7135 25 Floral Street London, WC2E 9DS Tel. +44 (0)20 8090 6590 Come By and Visit Us

×