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Social media spr guide to conversation2_jan 2012

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Internal introduction to social media and what SPR staff are already doing in select projects.

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Social media spr guide to conversation2_jan 2012

  1. 1. SOCIALMEDIA:A CONVERSATIONABOUT WHAT & WHYVINZ KOLLER, KRISTIN WOLFF & YOUSOCIAL POLICY RESEARCH ASSOCIATESJanuary 23, 2011
  2. 2. What’s your question?
  3. 3. UsNow
  4. 4. WHAT?• Ecosystem, not tool• Enabler, not “extra”• Tools online, impact online & IRL ”Twitter, Facebook, YouTube and media like it have arrived as powerful tools of government policy making.” Pete McClosky
  5. 5. WHY?1. Better awareness2. Improved ability to connect
  6. 6. WHY? (cont.)3. Accelerated doing(professional, personal,social), but marathon,not sprint
  7. 7. Meet Ahmed.
  8. 8. [YOUR EXPERIENCE HERE]
  9. 9. EXAMPLES: VIPs
  10. 10. Make a map? MentionMap (DOL)
  11. 11. EXAMPLE: NGO MEETS FB
  12. 12. PICTURE:PLATFORMS• Skillshare, Khan Academy, P2PU• New strategies for job-finding (@jobangels, @twithire, 100 more here)• “Gigs” (@taskrabbit)• Intern, volunteer (@catchafire, @creativecares, dozens more)• Share “stuff” (zipcar, nieghborgoods, couchsurfing, hundred s more here)• Crowdfunding (kickstarter, 33needs, REVV preso)
  13. 13. THE NUMBERS (if we really must…)
  14. 14. The Headline: We are connected. 78% on-line (95% of youngpeople; most, every day) 35% own smartphone (for1/4, primary means ofaccessing internet) 315M people, 317M mobiledevices
  15. 15. Q. WHAT ARE WE(SPR) DOING NOW? Twitter (WFLeadership, Social_Policy) Facebook (WFLeadership, SPR) Project Blog (WFLeadership) External blogs(Harvard Social Innovation Project) Slideshare Video and photo sites (flickr, vimeo,YouTube, etc.)
  16. 16. “The smartestperson in the roomis the room.” David Weinberger
  17. 17. Resources Cited During LLL Whole UsNow Film (it will make you feel great about theworld!)http://watch.usnowfilm.com/ Don Tapscott (books, media, etc.)http://dontapscott.com/ Brian Solis Conversation Prismhttp://www.briansolis.com/2010/10/introducing-the-conversation-prism-version-3-0/ Heldrich Social Media Briefs (3 so far)http://www.heldrich.rutgers.edu/ Larry Summers comments on education trends in NYThttp://www.nytimes.com/2012/01/22/education/edlife/the-21st-century-education.html?_r=1

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