What this is/is not.We’d like to provide an overview of what social media is and why it matters.It is not intended as a how-to session, a convince-you-to-tweet session, or an evangelistic exercise (that last one I may not be able to promise because I am a bit of an enthusiast…).
Ask people what questions they came into the room with.
If everyone could just inhale deeply a few times and try to clear your mind of whatever you were just, you may be better able to absorb the profound ideas that this 90-second clip introduces.This is from early 2010, still surprisingly current. And still the briefest and most compelling description of the magnitude of changes social technologies bring I’ve found. If you need to hear this again, I’ve already drafted an email that I will forward with the complete set of links and resources cited or discussed today.
This is Brian Solis’s Conversation PrismListening – Learning – Sharing (3 things you do, now, 3 yrs later, we’re adding taking action/organizing/doing)The intent of showing you this is to illustrate the diversity of content and tools available. We often hear the phrase “social media” and think “Facebook”, but it really is a very rich collection of applications we’re talking about.Take just a minute and look at the categories – are any of them unfamiliar?Whole segments not here - like geolocation.
These technologies are big disrupters. CIA examples from NPR.Used to use contractors (still do) to monitor communications.But CIA’s own staff monitoring twitter trends saw activity in Egypt, wrote a report. It was ignored. This was a year before the Arab Spring.
Three basic things to understand about social media:It’s not one tool. It’s an ecosystem. The tools work together. We’ll see examples of this in a minute. You need not use hundreds of tools, but it’s certainly useful to use more than one (unless you are Ashton Kutcher). Many people think of social media as an extra – more work they’ve got to do. The point is that social media should help you do your work. You should be using social media with intent – it should help you accomplish your goals. This is critical for people in the business of public anything – public policy, social change, social cause work – to understand because that’s what this work is. Note was Pete is saying here – tools of government policy making. Not informing citizens about policy, but policy making itself. The same holds true for programs, including workforce programs, and we documented examples as part of the leadership project.Some of you probably receive the Heldrich newsletter? Heldrich is doing a series on the use of social media in wfd. They released a brief today about social media for frontline staff.3. The third is that social media is not just about online. It’s about new ways to connect online that enhance and contribute to the achievement of goals online and IRL! Again, we’ll see some evidence of this in a few minutes.
Let’s talk about why social media is so popular – why people use it.BETTER AWARENESS (explain ambient awareness – link to Mark G “Weak Links” piece).Among peers and colleagues (within and across organizations)Among collaborators, competitors, partners (within and across fields of practiceCONNECTEDNESS – accelerates the ability to meet needs.
A third reason is so people can more effectively and efficiently achieve their goals.Overwhelmingly business literature and NGO literature has been talking about the necessity of collaboration for the better part of the decade.Anyone see the NYT education section yesterday? Larry Summers had a piece about 6 trends, one of them was collaboration (and others were also linked or dependent upon social media). It this environment, the ability to find the people, knowledge, expertise, and resources you need to accomplish a goals is key. And social media helps anyone, in any industry do this.
Meet Ahmed. From Somalia – he drove me here in a cab from Oakland Airport. (Tell Ahmed’s Story)I might also mention that African Americans and Latinos who are disproportionately represented in what we think of as “blue collar” professions, are also disproportionally high users of Twitter.As we pointed out in our Weadership report, the most common user in the is a 27-year old Latina who makes under $30K or over $50K.And just in case anyone is thinking this is a knowledge-worker-only phenomenon. It is not.This need/desire for connectedness reflects a profound shift in the economy.We spent the better part of the 20th Century engineering the social out of work. Efficiency was king. The less people were distracted by their colleagues the better. This helped us compete. It was the industrial model of production but it reflected the way we organized our offices too. Hierarchically.This way of organizing suited to an environment where you do what is known. Like building a model T. The parts go on in a particular order and the faster people can assemble, the more efficient the production line, the cheaper the car, the more profitable the company.But when we started competing on innovation, ideas, not just speed, became a kind of currency. And our workplaces were not set up to accommodate this.Social media reintroduced the social to work at a time we really needed it (and not just in the white collar world – we hear over and over that the skill gaps in mfg and construction have as much to do with workers’ ability to problem-sol and take charge of a process as running a cnc machine.
Ask for examples of Aha moments with social media from social or family life.Famous example of foursquare and microsoft.Goodwill tweet.Ask whether/how people have used professionally.
Lots of public personas are using social media to solve problems.
Here’s my mayor. About 50K followers. 10% of the city of Portland.But let’s look at what’s going on here. What business is the mayor transacting?And who is transacting?Where do you make it clear who is doing what?Review resources for social media policies.
Social Media makes the news, literally.
What a surprise to former Sen. Chis Dodd who is now lobbying on behalf of the Motion Picture Association of America.
In short, experimenting…Facebook, Twitter, LinkedIn, Vimeo, YouTube, Storify, Tweetdeck, Note Brad Burnham (VC – Union Square Ventures on BigThink).‘If we keep delivering training to people who need to transition in the way we’ve been doing it, we’ll never get there.’
An awful lot of presentations from Pew to various US Govt agencies. Social is coming (it has come to State – the only agency to be repeatedly reported on in Fast Company for effective and innovation use of social technologies).
Answer: ExperimentingHandout Leadership Project Social Media Guide
Social media spr guide to conversation2_jan 2012
SOCIALMEDIA:A CONVERSATIONABOUT WHAT & WHYVINZ KOLLER, KRISTIN WOLFF & YOUSOCIAL POLICY RESEARCH ASSOCIATESJanuary 23, 2011
WHAT?• Ecosystem, not tool• Enabler, not “extra”• Tools online, impact online & IRL ”Twitter, Facebook, YouTube and media like it have arrived as powerful tools of government policy making.” Pete McClosky
WHY?1. Better awareness2. Improved ability to connect
WHY? (cont.)3. Accelerated doing(professional, personal,social), but marathon,not sprint
The Headline: We are connected. 78% on-line (95% of youngpeople; most, every day) 35% own smartphone (for1/4, primary means ofaccessing internet) 315M people, 317M mobiledevices
Q. WHAT ARE WE(SPR) DOING NOW? Twitter (WFLeadership, Social_Policy) Facebook (WFLeadership, SPR) Project Blog (WFLeadership) External blogs(Harvard Social Innovation Project) Slideshare Video and photo sites (flickr, vimeo,YouTube, etc.)
“The smartestperson in the roomis the room.” David Weinberger
Resources Cited During LLL Whole UsNow Film (it will make you feel great about theworld!)http://watch.usnowfilm.com/ Don Tapscott (books, media, etc.)http://dontapscott.com/ Brian Solis Conversation Prismhttp://www.briansolis.com/2010/10/introducing-the-conversation-prism-version-3-0/ Heldrich Social Media Briefs (3 so far)http://www.heldrich.rutgers.edu/ Larry Summers comments on education trends in NYThttp://www.nytimes.com/2012/01/22/education/edlife/the-21st-century-education.html?_r=1