The
story

Publishing Platform for Service
Documentation

People
’
Didnt Know
how to use our product.

We
Wrote repair
six laptop
manuals

Gorgeous glossy photo manuals. Just $15
each.
(Crickets)

Backup Plan:
put the content online for free.

Our web traffic
Exploded

We are building an online community of
people sharing repair know-how.
We will make it:
Easy for anyone to share repair knowledge
Simple for people to fix their devices

Now, iFixit.com hosts repair manuals
numbering in the
Thousands

Millions
of people use
iFixit to fix their
own things

Our Story:
• Largest collection of free repair manuals
online
• Inc 5000 “Fastest Growing Company”
Past 4 years
• One of the largest Apple parts suppliers in
the world
• No advertising — our content is our
marketing

Lets Partner with
‘ to build the free repair
Students
manual.

We needed an industrial-strength
service documentation publishing
tool.
Nothing close.
came

WeBuilt it
Step-by-step
instructions
Community authoring
Prerequisite chains
Crazy scalability

The How-To Publishing Platform

Browser
Edit directly in the

Intuitive
Navigation

The best instructions are
Visual

Engaging
Comments

Repair Anywhere

Now, people can follow along in
The Field

Teach people to do
Amazing
Things

Love
...and they will
You

Electronics go
Everywhere
Repair manuals should,
too.

Help!
Your users want
to

Edit
What if everything had an button?

Text
Documents
Should get better over time.

Never stop
Evolving

A Stati Dyin
document is a document.

Crowd-Sourced
Created and edited by enthusi

Learn more
Fix something!
iFixit.com
Make your manuals visual
Dozuki.com

Engaging
Content draw prospects in.
Content will

Encouraging
Participation
Contribution
&
will keep them coming back for
more.

Facilitate
Community.
Help
Enable customers to other customers.

Users ask
Questions
Users submit
Answers

Roll the Credits.
• http://creativecakesandcrochet.blogspot.com/2010/09/waaaaaaall-e-eve-eeeeve.html
• Rob & Lisa Meehan http://www.fotopedia.com/items/flickr-2015073450
• http://farm5.staticflickr.com/4148/5153539112_85c4a203e7_b.jpg
• http://www.bigsby.com/vibe/products/vibratos/bigsby-b5/
• Cafe racer: DiscoveryTV
• http://poetryblogroll.blogspot.com/2010/11/poets-united-anthology-discussion.html
• http://img.alibaba.com/wsphoto/v0/460728677/Free-shipping-Powerboard-for-Acer-3680.jpg
• http://www.brookemcglothlin.com/wp-content/uploads/2011/11/chalkboard.jpg
• http://blog.pestdefense.com/files/2011/08/Cricket.jpg
• http://mirrors.creativecommons.org/google-20061026/cc-logo.png
• http://blog.archive.org/wp-content/uploads/2011/05/ialogo.png
• http://mobile.github.com/img/github_logo.png
• http://blog.ninemultimedia.com/wp-content/uploads/2010/07/oldspice2.png