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Content strategy 2012

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Content Strategy Workshop 2012

Published in: Technology
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Content strategy 2012

  1. 1. Our Story: • Started in a college dorm room in 2003 • Largest online repair manual @ ifixit.com • Inc 5000 “Fastest Growing Company” • One of the largest Apple parts suppliers in the world
  2. 2. WeWrote laptop repair manuals
  3. 3. Now, iFixit.com hosts repair manuals numbering in the Thousands
  4. 4. Millionsof people use iFixit tofix their own things
  5. 5. Our manuals are allOpen Source and Free
  6. 6. Crowd-Sourced Created and edited by enthusi
  7. 7. Electronics goEverywhere Repair manuals should, too.
  8. 8. The How-To Publishing Platform
  9. 9. So, we thoughtLets Partner with ‘ to build the free repairStudents manual.
  10. 10. WeBuilt itStep-by-stepinstructionsCommunity authoringPrerequisite chainsCrazy scalability
  11. 11. We needed an industrial-strengthservice documentation publishing tool. Nothing close. came
  12. 12. Intuitive Navigation
  13. 13. Electronics goEverywhere Repair manuals should, too.
  14. 14. Repair Anywhere
  15. 15. Now, people can follow along in The Field
  16. 16. Our manuals are allOpen Source and Free

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