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Increase      Brand   Sales     Awareness              Create   More             PositiveEngagement             Opinions
On-The-Go   CollegeStudent/Young                Women           Healthy                                Lifestyle Professio...
BIG IDEA  LIFESTYLE CONTEST    GREATER SALES
VIDEO                     BLOG   Generate topics        Must show a                                 about C.L. in        w...
•AdvertisingFacebook    •Picture updates            •Trending topic Twitter    •More engagement            •Daily contest ...
Healthy    Cheaper    LifestyleSolution   Solution   Solution
Google AnalyticsGoogle AdWordsBlog Responses
Campaign                      $500,000 Budget Google AdWords Contest Management Agency Fee
Crystal Light Digital Strategy
Crystal Light Digital Strategy
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Crystal Light Digital Strategy

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Crystal Light Digital Strategy

  1. 1. Increase Brand Sales Awareness Create More PositiveEngagement Opinions
  2. 2. On-The-Go CollegeStudent/Young Women Healthy Lifestyle Professional 18-32 Busy Schedule
  3. 3. BIG IDEA LIFESTYLE CONTEST GREATER SALES
  4. 4. VIDEO BLOG Generate topics Must show a about C.L. in week of C.L. in your life over a your life week Lifetime worth Lifetime worth of C.L. and of C.L. and future future advertising advertising
  5. 5. •AdvertisingFacebook •Picture updates •Trending topic Twitter •More engagement •Daily contest photosInstagram •Share other’s photos
  6. 6. Healthy Cheaper LifestyleSolution Solution Solution
  7. 7. Google AnalyticsGoogle AdWordsBlog Responses
  8. 8. Campaign $500,000 Budget Google AdWords Contest Management Agency Fee

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