Successfully reported this slideshow.

Personal Marketing Specialist Slide Show


Published on

  • Be the first to comment

  • Be the first to like this

Personal Marketing Specialist Slide Show

  1. 1. Investing in a Personal Marketing Specialist Katherine F. Whelan -Licensed Sales Agent -Certified Home Marketing Specialist
  2. 2. Statistics from NAR  87% of homebuyers used the Internet as an information source  77% of Internet homebuyers drove by or viewed a home they saw online  32% of buyers first found their home on the Internet  25% of FSBOs used the Internet to help sell their home
  3. 3. Utilizing online marketing is crucial to your success in Real Estate. A personal marketing specialist will provide your listings with the online exposure they deserve while leaving you time to service buyers and acquire more listings!
  4. 4. How we help…  Enhance current marketing strategies  Upload listings on additional websites to provide increased exposure  Update or develop attractive listing descriptions that will generate leads  Correct and enhance existing photos  Provide agents with feedback from status reports  Create and/or update materials that promote you
  5. 5. Enhance Current Strategies Headline  MLS,,,  Improve descriptions  Increase number of photos  Add headlines and personal messages  Provide professional template for ads and flyers Customized Description
  6. 6. Links to your other listings Personal Message Customized description
  7. 7. Customized description Contact info
  8. 8. Customized description Contact Info
  9. 9. Additional Exposure Your listings will receive  bonus online publicity if  you request additional  exposure. A classified ad  including photos and an appealing description of the listing will be featured on the following sites.
  10. 10. Update/Develop Listing Descriptions  Bad Description  Good Description **Brand New Victorian To **Customize This To Be Be Built On Cul-De-Sac Built Magnificent Victorian Large Yard.** To Fulfill Your Dreams! Nestled On A Private Cul- De-Sac Enjoy A Master Suite, 2.5 Baths, 3 Additional BRs, An Entry Foyer And A Large Yard. A Virtual Tour, Pictures, And Private Viewings Of This "Collier Model" Are Available.**
  11. 11. Compelling Photographs  A photo is the first impression a buyer gets from a listing. Enhancing and correcting a photograph can be a time consuming or an expensive process when hiring a professional. For a small fee you can be provided with several attention grabbing photos that highlight your listing’s best features.
  12. 12. Happy Sellers  Current Sellers  Helpful status reports keep you and your sellers updated on the listing’s viewing activity.  Future Sellers  Mention you will provide status reports at a CMA and that potential listing could become yours!
  13. 13. Agent Promotion  Available for: Your Personal Website and/ or Your Company Webpage  Improve/upload agent biography  Link webpage to networking sites you participate on (Facebook, Linked in, Twitter, Trulia, Zillow)  Enhance existing Agent Photo
  14. 14. Pricing  $15 Fee per listing  To upload and/or enhance for,, and  $10 Monthly Fee for bi-weekly status reports  $10 Monthly Fee for additional exposure (includes two (2) open house postings)  $5 Fee per photo enhancement  $20 Fee for Agent Promotion  Additional $20 fee if a unique personal bio is requested
  15. 15. Trial Offer  $20 Trial includes:  Sign-up to two (2) sites of your choice  Two (2) listings uploaded to those sites of your choice  Update of listing description  Feedback sheet to provide to sellers bi- weekly for one month  Reduced $5 fee for additional uploads of the initial two (2) listings to all other sites