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Local Seo using Webtreepro


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Covers the basics of SEO and how they are accomplished in webtreepro. There is a focus/emphasis on the local search aspect.

Published in: Technology, Design
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Local Seo using Webtreepro

  1. 1. Best Practices for Getting the Most from Webtreepro
  2. 2. <ul><li>The Motivation </li></ul><ul><li>The Mechanics </li></ul><ul><ul><li>In-Site Optimization </li></ul></ul><ul><ul><li>Off-Site Optimization </li></ul></ul>
  3. 3. <ul><li>“ People don't go to Web sites anymore. Web sites come to them.” 1 </li></ul><ul><li>Americans conducted a total of 10.5 billion searches in July 2009 , Google was 6.8 billion. 2 </li></ul><ul><li>1 Bill Flaiz, Search Engine Watch </li></ul><ul><li>2 Nielsen Media </li></ul>
  4. 4. <ul><li>It’s not just One Thing! </li></ul><ul><ul><li>Content IS King! </li></ul></ul><ul><ul><ul><li>On the Page </li></ul></ul></ul><ul><ul><ul><li>About the Page </li></ul></ul></ul><ul><ul><li>Site Mechanics Matter </li></ul></ul><ul><ul><li>Off-Site Leverage </li></ul></ul><ul><li>Starts with a Local Keyword Strategy </li></ul>
  5. 5. <ul><li>Have your physical location on every page of your site. </li></ul><ul><li>Have your local phone number on every page of your site. </li></ul><ul><li>Give your physical address extra prominence on your &quot;Contact Us&quot; page </li></ul><ul><li>Create a page on your site called &quot;Directions / Location&quot; </li></ul><ul><li>Link to Google Maps and Yahoo Maps on your Location/Directions page. </li></ul><ul><li>Somewhere on your site, list all the cities / towns your business covers. </li></ul><ul><li>When possible, include your location in your Page Titles </li></ul>
  6. 11. <ul><li>What a Site Visitor Sees: </li></ul><ul><li>What a Search Engine Sees: </li></ul>
  7. 12. <ul><li>Placing a New Image: </li></ul><ul><li>Type in the Alternative Text box </li></ul><ul><li>Click Finish </li></ul><ul><li>Existing Images: </li></ul><ul><li>Click on the Image </li></ul><ul><li>Click the Insert Image button </li></ul><ul><li>Type in the Alternative Text box </li></ul><ul><li>Click Finish </li></ul>
  8. 13. <ul><li>What a Site Visitor Sees: </li></ul><ul><li>What a Search Engine Sees: </li></ul>
  9. 14. <ul><li>Create Anchors Using your Keywords </li></ul><ul><li>Add Helpful Rollover Labels </li></ul>
  10. 15. <ul><li>Use Keywords in your URLs </li></ul>
  11. 16. <ul><li>Use Keywords in your URLs </li></ul>
  12. 17. <ul><li>Reinforces the structure of the site for the search engine crawlers </li></ul><ul><li>It also passes the “theme” of sections of your site in an optimal way </li></ul>
  13. 18. <ul><li>Submit your sitemap to the search engines via their SEO or Webmaster Centers. </li></ul><ul><li>Just type in your URL followed by: </li></ul><ul><li>/sitemap.aspx </li></ul>
  14. 19. <ul><li>Why and When? </li></ul>
  15. 20. <ul><li>Custom Page Names </li></ul><ul><li>Optimized URLs </li></ul>
  16. 21. <ul><li>Advanced Design: </li></ul><ul><ul><li>Clean URLs </li></ul></ul><ul><ul><li>NoFollow/NoIndex Support for PR Sculpting </li></ul></ul><ul><ul><li>No Hidden Text </li></ul></ul><ul><ul><li>Proper Re-directs </li></ul></ul>
  17. 27. <ul><li>As you add new pages: </li></ul><ul><ul><li>Review the Checklist </li></ul></ul><ul><ul><li>Review your Keywords </li></ul></ul><ul><ul><li>Ask Customers How they Found You </li></ul></ul>