Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Local Seo using Webtreepro

601 views

Published on

Covers the basics of SEO and how they are accomplished in webtreepro. There is a focus/emphasis on the local search aspect.

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

Local Seo using Webtreepro

  1. 1. Best Practices for Getting the Most from Webtreepro
  2. 2. <ul><li>The Motivation </li></ul><ul><li>The Mechanics </li></ul><ul><ul><li>In-Site Optimization </li></ul></ul><ul><ul><li>Off-Site Optimization </li></ul></ul>
  3. 3. <ul><li>“ People don't go to Web sites anymore. Web sites come to them.” 1 </li></ul><ul><li>Americans conducted a total of 10.5 billion searches in July 2009 , Google was 6.8 billion. 2 </li></ul><ul><li>1 Bill Flaiz, Search Engine Watch </li></ul><ul><li>2 Nielsen Media </li></ul>
  4. 4. <ul><li>It’s not just One Thing! </li></ul><ul><ul><li>Content IS King! </li></ul></ul><ul><ul><ul><li>On the Page </li></ul></ul></ul><ul><ul><ul><li>About the Page </li></ul></ul></ul><ul><ul><li>Site Mechanics Matter </li></ul></ul><ul><ul><li>Off-Site Leverage </li></ul></ul><ul><li>Starts with a Local Keyword Strategy </li></ul>
  5. 5. <ul><li>Have your physical location on every page of your site. </li></ul><ul><li>Have your local phone number on every page of your site. </li></ul><ul><li>Give your physical address extra prominence on your &quot;Contact Us&quot; page </li></ul><ul><li>Create a page on your site called &quot;Directions / Location&quot; </li></ul><ul><li>Link to Google Maps and Yahoo Maps on your Location/Directions page. </li></ul><ul><li>Somewhere on your site, list all the cities / towns your business covers. </li></ul><ul><li>When possible, include your location in your Page Titles </li></ul>
  6. 11. <ul><li>What a Site Visitor Sees: </li></ul><ul><li>What a Search Engine Sees: </li></ul>
  7. 12. <ul><li>Placing a New Image: </li></ul><ul><li>Type in the Alternative Text box </li></ul><ul><li>Click Finish </li></ul><ul><li>Existing Images: </li></ul><ul><li>Click on the Image </li></ul><ul><li>Click the Insert Image button </li></ul><ul><li>Type in the Alternative Text box </li></ul><ul><li>Click Finish </li></ul>
  8. 13. <ul><li>What a Site Visitor Sees: </li></ul><ul><li>What a Search Engine Sees: </li></ul>
  9. 14. <ul><li>Create Anchors Using your Keywords </li></ul><ul><li>Add Helpful Rollover Labels </li></ul>
  10. 15. <ul><li>Use Keywords in your URLs </li></ul>
  11. 16. <ul><li>Use Keywords in your URLs </li></ul>
  12. 17. <ul><li>Reinforces the structure of the site for the search engine crawlers </li></ul><ul><li>It also passes the “theme” of sections of your site in an optimal way </li></ul>
  13. 18. <ul><li>Submit your sitemap to the search engines via their SEO or Webmaster Centers. </li></ul><ul><li>Just type in your URL followed by: </li></ul><ul><li>/sitemap.aspx </li></ul>
  14. 19. <ul><li>Why and When? </li></ul>
  15. 20. <ul><li>Custom Page Names </li></ul><ul><li>Optimized URLs </li></ul>
  16. 21. <ul><li>Advanced Design: </li></ul><ul><ul><li>Clean URLs </li></ul></ul><ul><ul><li>NoFollow/NoIndex Support for PR Sculpting </li></ul></ul><ul><ul><li>No Hidden Text </li></ul></ul><ul><ul><li>Proper Re-directs </li></ul></ul>
  17. 27. <ul><li>As you add new pages: </li></ul><ul><ul><li>Review the Checklist </li></ul></ul><ul><ul><li>Review your Keywords </li></ul></ul><ul><ul><li>Ask Customers How they Found You </li></ul></ul>

×