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Chapter 5 - Connecting People


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Chapter 5 - Connecting People

  1. 1. 5Connecting People Web 2.0: Concepts and Applications
  2. 2. Overview Social media applications inform, educate, and entertain people through online media A social networking application allows users to create profiles for sharing information about themselves and designate as friends or contacts users with whom they share a common interest – Facebook – LinkedIn – MySpace – TwitterChapter 5: Connecting People 2
  3. 3. OverviewChapter 5: Connecting People 3
  4. 4. Common Features of SocialNetworking Applications Status messages display a current location, activity, or thought Friends and contacts are those with whom you share a common interest – Second-level contacts – Extended contacts Your profile contains personal information – Name, E-mail address, Gender, Age, Location, PhotographChapter 5: Connecting People 4
  5. 5. Common Features of SocialNetworking ApplicationsChapter 5: Connecting People 5
  6. 6. Common Features of SocialNetworking Applications Social networking sites can access your e-mail address book and find people who you already know Facebook and LinkedIn can suggest people whom you might know because you share common friends or profile information You can search for certain groups of peopleChapter 5: Connecting People 6
  7. 7. Connecting with Friends onFacebook In December 2009, Facebook reported that more than 30 million people had signed up – The number of Facebook users has more than doubled in 2009 Your profile on Facebook contains a variety of pages and tabs where you can share information with your friendsChapter 5: Connecting People 7
  8. 8. Connecting with Friends onFacebookChapter 5: Connecting People 8
  9. 9. Connecting with Friends onFacebook Facebook’s Wall tab displays a blog-style page on which you can update your status message Other tabs include Photos, Boxes, and Notes Your News Feed is a log of several actions you might takeChapter 5: Connecting People 9
  10. 10. Connecting with Friends onFacebook Facebook has thousands of applications that are available to users Facebook partnered with third-party developers to develop applicationsChapter 5: Connecting People 10
  11. 11. Connecting with Friends onFacebook The Application Directory page displays featured applications, applications organized by category, recommended applications, and information about applicationsChapter 5: Connecting People 11
  12. 12. Connecting with Friends onFacebookChapter 5: Connecting People 12
  13. 13. Connecting with Friends onFacebook Social networks have a privacy policy that describes how they will use your personal information Facebook allows you to specify privacy settings for your personal information Applications can gather information from your profile Profiles can be indexed so that they are searchableChapter 5: Connecting People 13
  14. 14. Connecting with Friends onFacebook An effective way to organize your friends and control what they can access is to create a Friend List – Group friends based on relationship – You can assign specific privacy policies to each listChapter 5: Connecting People 14
  15. 15. Connecting with Friends onFacebookChapter 5: Connecting People 15
  16. 16. Connecting with Friends onFacebookChapter 5: Connecting People 16
  17. 17. Business and ProfessionalNetworking with LinkedIn LinedIn connects people with professional colleagues More than 33 million members in 2009 LinkedIn profiles display: – Current and previous work experience – Education – Web site or blog – Recommendations – Interests – Honors and awardsChapter 5: Connecting People 17
  18. 18. Business and ProfessionalNetworking with LinkedInChapter 5: Connecting People 18
  19. 19. Business and ProfessionalNetworking with LinkedIn Professional networks on LinkedIn can be helpful when you are seeking employment You can search for a job using the Jobs link on the top navigation bar and entering your search terms Search results display your contacts that know the person who posted the jobChapter 5: Connecting People 19
  20. 20. Business and ProfessionalNetworking with LinkedInChapter 5: Connecting People 20
  21. 21. Business and ProfessionalNetworking with LinkedIn LinkedIn’s people search capability also helps you to identify people who share the same professional interests You can contact people of interest with InMail, LinkedIn’s e-mail service Most companies use LinkedIn as a recruiting tool for finding prospective employees – Companies can review an applicant’s credentials and reviews prior to a job interviewChapter 5: Connecting People 21
  22. 22. Business and ProfessionalNetworking with LinkedIn Most social networks are free, but some charge a fee for additional servicesChapter 5: Connecting People 22
  23. 23. Connecting People with SpecialInterests Special-purpose social networks connect targeted groups of people with similar interests or situations – People who enjoy similar activities – People who support the same charitable causes or organizations – People who share the same common goals Bloggers and Web site owners can build an online community around their Web sites – Go2Web20Chapter 5: Connecting People 23
  24. 24. Connecting People with SpecialInterestsChapter 5: Connecting People 24
  25. 25. Connecting People with SpecialInterests Using Meetup, people can find nearby activity partners who share common interests Displays listings of happenings around the world Users first create a profile, and then browse, join, or create groupsChapter 5: Connecting People 25
  26. 26. Connecting People with SpecialInterests On the PatientsLikeMe Web site, patients with life-changing conditions reach out to other in similar situations – Seek supportChapter 5: Connecting People 26
  27. 27. Connecting People with SpecialInterests SlideShare is an online community and repository for people to share PowerPoint presentations and other documents – Great source of information for topics of interestChapter 5: Connecting People 27
  28. 28. Connecting People with SpecialInterests Social activists and nonprofit organizations have found the value in social networking for increasing awareness Facebook’s Causes application provides members who support a cause with tools to share informationChapter 5: Connecting People 28
  29. 29. Connecting People with SpecialInterestsChapter 5: Connecting People 29
  30. 30. Connecting People with SpecialInterests Social networking sites for charities – Network for GoodChapter 5: Connecting People 30
  31. 31. Connecting People with SpecialInterests Ning is a Web-based application allowing members to create custom social networks for online communities for niche markets – Provides technology infrastructure – Offers blogs, wikis, event calendars, and RSS feeds – More than 6 million frequent visitors – More than 240,000 active social networksChapter 5: Connecting People 31
  32. 32. Connecting People with SpecialInterestsChapter 5: Connecting People 32
  33. 33. Social Networks Created by theNing PlatformChapter 5: Connecting People 33
  34. 34. Connecting People with SpecialInterests The Long Tail can be applied to the social networking world – Most popular communities interest the most peopleChapter 5: Connecting People 34
  35. 35. Twitter Twitter allows people to keep in touch with each other by exchanging short messages of 140 characters or less Online application for creating a social network Tweeting is the process of sending a message on Twitter Retweets are forwards of a message that you sent Shortened URLs point users to a Web site containing more than 140 charactersChapter 5: Connecting People 35
  36. 36. TwitterChapter 5: Connecting People 36
  37. 37. TwitterChapter 5: Connecting People 37
  38. 38. TwitterChapter 5: Connecting People 38
  39. 39. Twitter TweetDeck is a Twitter client application that organizes tweets into columns based on who sent them, the type of tweet, or the results of a keyword or hashtagChapter 5: Connecting People 39
  40. 40. Twitter WeFollow is one of several directories of Twitter users Add yourself to WeFollow if you want to be found on Twitter more easily Twitter network can be a beneficial source of informationChapter 5: Connecting People 40
  41. 41. Twitter ApplicationsChapter 5: Connecting People 41
  42. 42. Twitter URL shorteners are Web applications that encode a long URL in order to create a shorter, equivalent URL – Shortening service – Often with 18 to 25 characters – Requires a visit to an intermediate Web server • Service may track statistics – Beneficial when you do not want to include a long URLChapter 5: Connecting People 42
  43. 43. TwitterChapter 5: Connecting People 43
  44. 44. TwitterChapter 5: Connecting People 44
  45. 45. Twitter Many Twitter clients and phone applications include image-posting capabilitiesChapter 5: Connecting People 45
  46. 46. Business Uses of SocialNetworking The Conversation Prism shows the vast choices available in social media and their applications to businessChapter 5: Connecting People 46
  47. 47. Business Uses of SocialNetworkingChapter 5: Connecting People 47
  48. 48. Business Uses of SocialNetworking Fan pages on Facebook are marketing tools with which companies can: – Share information – Promote products – Offer special deals or coupons to customersChapter 5: Connecting People 48
  49. 49. Business Uses of SocialNetworkingChapter 5: Connecting People 49
  50. 50. Business Uses of SocialNetworking Companies can create social networking sites to build relationships with employees and customers – IBM employees use the Blue Pages network – My Starbucks Idea Customer Relationship Management (CRM) describes a set of tools that companies employ to manage customers – Social CRM is an extension allowing organizations to monitor conversations on various social networksChapter 5: Connecting People 50
  51. 51. Business Uses of SocialNetworkingChapter 5: Connecting People 51
  52. 52. Business Uses of SocialNetworkingChapter 5: Connecting People 52
  53. 53. Summary Social networks provide tools for connecting people both personally and professionally – Facebook – LinkedIn Ning enables people with specific interests to share information Businesses can use social networks within their organizations Social CRM software assists in finding, tracking, and responding to issues that arise from social networking sites such as Facebook or TwitterChapter 5: Connecting People 53
  54. 54. 5Connecting People Chapter 5 Complete Web 2.0: Concepts and Applications