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Annual reports in digital channels 2014 - Sharable scalable and usable

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Presentation from H&H's Annual Report seminar. Magnus Backteman, Director at KW Digital, shared his thought on driving forces changing the future of reporting and the advantages digital solutions hold.

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Annual reports in digital channels 2014 - Sharable scalable and usable

  1. 1. Sharable, Scalable and Usable Annual Reports in Digital Channels Magnus Backteman May 23, 2014
  2. 2. Digital corporate communications specialists – main pillars Research ImplementationStrategy
  3. 3. Online Annual Report Pros, cons and examples Annual Report Channels Share, spread and interact Get to Know the Reader Measure, listen and learn
  4. 4. Four kinds of online Annual Reports
  5. 5. Four kinds of online Annual Reports ✓
  6. 6. Driving forces affecting future Annual Reports Before: Shareholders Investors Journalists Analysts Lenders Now also: Employees State and Governments Suppliers Customers Job seekers Public interest
  7. 7. Online Annual Report Pros, cons and examples
  8. 8. Why? It is demanded!* 35% Read online Annual Reports *Web management survey 90% Read The PDF version 80% Say that Excel data is important 26% Still prioritise their online Report during 2014
  9. 9. Why? It is used over time 0 500 1,000 1,500 2,000 2,500 1 2 3 4 5 6 7 8 9 10 11 12 Q1 Q2 Q3 FY Web PDF
  10. 10. Why? Changed ways of reading* 2014 30% 2010 2% *KW Digital’s Capital Markets survey Desktop Mobile / tablet
  11. 11. Why? Combine X P
  12. 12. Why? Meet the readers where they are
  13. 13. Why? Interactive possibilities
  14. 14. Good examples
  15. 15. 15
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  19. 19. Annual Report Channels Share, spread and interact
  20. 20. Create a hub and make it easier to spread
  21. 21. Recent developments in the US have put spotlight on Twitter SEC now allows distribution of news and results through Twitter Analysts have Twitter feeds on the screens, integrated with "investment workflows" Clickable share symbols makes it easier for all to follow business tweets
  22. 22. Get to know the readers Measure, listen and learn
  23. 23. Get to know your readers KW Digital Corporate Analytics …and Google Analytics New
  24. 24. Summary The online Annual Report has a bright future. We support your company in getting it right.

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