Corporate reporting workshop - 2014


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Corporate reporting workshop - 2014

  1. 1. Workshop Corporate Reporting KWD Webranking Forum 23 January 2014
  2. 2. I am Staffan Lindgren
  3. 3. Who are you?
  4. 4. Introduction to workshop Food for thought
  5. 5. What is happening in the world? Internet Smart Phones iPad Mobile Phones CD-ROM PCs Cable TV VCRs Satellite TV Color TV Mainframe Computers Radio TV Cinema Source RISI, Jaakko Pöyry, PPPC
  6. 6. Advertising revenue for US newspapers declines fast Source US Newspaper Advertising Revenue Newspaper Association of America published data
  7. 7. A few different ways of delivering online reports today Online Report Complete annual, quarterly or other report including financials and notes, in a mobile and desktop friendly format. Hybrid report Online report where financials are available in PDF only. Online PDF PDF viewer allowing the user to go from page to page Digital Publication Digital document published as an app through Newsstand, Google Play or for Windows 8 tablets.
  8. 8. What are companies using today? 97% Latest report as PDF 27 % of total have relevant bookmarks 31,1% Online Report, with financial tables in HTML 3,6% Hybrid Reports with financials in PDF 28,1% Post links to reports to social media Source KWD Webranking 2013-2014
  9. 9. Why did we end up here?
  10. 10. You start with a print Annual Report
  11. 11. Digital version of a print product • Produced after the ”real” printed Annual Report is released • Text and content is written for print • Graphs and illustrations are copied with low resolution and becomes hard to read • Because of cost hybrid solutions are used where financial tables are only provided in PDF format • Viewed as an extra cost outside of the Annual Report budget
  12. 12. All the weaknesses from print and digital media combined
  13. 13. ? Why do we have an Annual Report?
  14. 14.  For who?
  15. 15.  When are they going to use it?
  16. 16.  Where are they going to use it?
  17. 17.  What is our message?
  18. 18.  How are we going to produce it?
  19. 19. Why Annual Reports? Annual Report 1991 - Information to our shareholders Most important document for analysts Listing requirement Historical document telling our story of the year and how we view the future What?  Complete and comprehensive magazine styled document that is sent by post to all shareholders and other stakeholders
  20. 20. Behaviors changed ”What brought us here, won’t take us there” Annual Report 2013 Analyst focus shifted to quarterly reports Pace of information in society has changed Digital revolution We read on ipads Where we read has changed Is the answer a printed magazine distributed by post?
  21. 21. What is the answer today? ?      Why do we produce an Annual Report? For whom? When is it being used? Where is it used? What is our story? How are we going to produce it?
  22. 22. Open forum Let us discuss
  23. 23. Why do we make corporate reports today?
  24. 24. Print?
  25. 25. Digital Publication vs Online Report
  26. 26. Reports vs Corporate Site
  27. 27. One Report vs Many reports and communication tools
  28. 28. How do we reach our audience?