Moderated by:                        Oliver Sloane, Managing Director, RaptureWorld Ltd                                   ...
Trevor Miles                                             tmiles@kinaxis.com                                             Bl...
Lora Cecere                   lora@altimetergroup.com                   Blog: www. supplychainshaman.com                  ...
Bob Ferrari                                       Supply Chain Matters               Email: bferrari@supply-chain-matters....
Agenda• Setting the stage     – Trevor Miles, Kinaxis• Demand side considerations     – Lora Cecere, Altimeter Group• Supp...
Setting the stage – Trevor MilesCopyright © 2011 Kinaxis Inc. All Rights Reserved.
Copyright © 2011 Kinaxis Inc. All Rights Reserved.                                                     7
Copyright © 2011 Kinaxis Inc. All Rights Reserved.                                                     8
Shift to “Systems of Engagement”Systems of Record                                                        Systems of Engage...
Shift to “Systems of Engagement”Systems of Record                                                        Systems of Engage...
Shift to “Systems of Engagement”                         Inside Out                                                       ...
Demand side considerations – Lora Cecere                                           12
Your Opportunity is          at the Intersection          of the Social and Interest Graph(s)© 2011 Altimeter Group
© 2011 Altimeter Group   14
Use of Emotions as Causal Factors?© 2011 Altimeter Group                          15
Listening and Learning in New Product Launch:           Produce Saver Response                          #Future15SB @bwdum...
Listening and Learning in New Product Launch:           Produce Saver Response                                #Future15SB ...
All of that! For Dell….                         Dell’s Key Social Media Milestones© 2011 Altimeter Group                  ...
Supply Chain MattersSupply side considerations – Bob Ferrari                                           19
Content Outline• Social media context and supply facing  considerations for use• Some examples• Supply facing observations...
Social Media                                                     • Methods people                                         ...
Social Media in Supply Chain                                                      Trading PartnersSuppliers               ...
Current State – Supply Facing• Early phases• Directed at pulling information and teams together  quickly to sense and resp...
Omnipresent Access and MobilityChanging Dynamics of Business and Team Networks•   Ad-hoc networks solving business problem...
Hurricane Katrina (2005) – Wal-Mart ResponseThree stated priorities for responding to a disruption:•    Take care of peopl...
Wal-Mart Emergency Operations Center• Continuous messaging via:  –   Email and IM  –   Internal TV and mobile radio networ...
Chengdu China Earthquake (2008)- Cisco Systems                 • Magnitude 7.9 earthquake caused                   widespr...
Cisco Business Continuity Team• Multiple global response centers• Detailed mapping of the entire Cisco global supply chain...
Salmonella Outbreak Peanut Butter (2009)• U.S. federal investigators issued nationwide consumer alert  noting outbreak- un...
Other Subsequent Time and Crisis Sensitive Incidents Social Media Continues Playing a more important role: • Product conta...
Social Considerations - Wrap-Up• Communicating and connecting with customers also applies to  connecting employees and sup...
Pulling it togetherCopyright © 2011 Kinaxis Inc. All Rights Reserved.                                                     ...
Impact of Global Business Dynamics• Increased demand for   – Collaboration   – Relationship Management• Challenge: To enga...
Thank you for viewing     If you’d like to view the on-demand webcast, visit:http://www.kinaxis.com/campaign/slides-though...
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The Potential of the Social Supply Chain

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The Potential of the Social Supply Chain

  1. 1. Moderated by: Oliver Sloane, Managing Director, RaptureWorld Ltd Presented by: Trevor Miles Lora Cecere Bob Ferrari,Director, Thought Leadership & Partner, Managing Director, Chief Blogger, Altimeter Group The Ferrari Research & Kinaxis Consulting Group LLC & Executive Editor, Supply Chain Matters Supply Chain Matters
  2. 2. Trevor Miles tmiles@kinaxis.com Blog: http://blog.kinaxis.com/authors/miles/ Twitter: @milesahead http://www.linkedin.com/in/trevormiles Trevor, director of thought leadership at Kinaxis, serves as an expert source for Kinaxis customers, prospects, industry analysts and journalists. Known throughout the supply chain field, Trevor has published numerous articles, presented at various industry events, and is the primary contributor to the Kinaxis 21st Century Supply Chain blog.Copyright © 2011 Kinaxis Inc. All Rights Reserved. 2
  3. 3. Lora Cecere lora@altimetergroup.com Blog: www. supplychainshaman.com Twitter: @lcecere Linkedin: linkedin.com/pub/lora-cecere/0/196/573Altimeter Group is a research insights group providing companies with apragmatic approach to understanding disruptive technologies. We have fourareas of focus: Leadership and Management, Customer Strategy, EnterpriseStrategy, and Innovation and Design.Visit us at http://www.altimetergroup.com or contactinfo@altimetergroup.com. 3
  4. 4. Bob Ferrari Supply Chain Matters Email: bferrari@supply-chain-matters.com Web: http://www.theferrarigroup.com/supply-chain-matters Multiple years of supply chain operational and IT applications experience Independent industry analyst with previous research director roles at AMR Research and IDC Executive Editor of Supply Chain Matters, providing timely multi-industry commentary on global supply chain business process and IT developments 4
  5. 5. Agenda• Setting the stage – Trevor Miles, Kinaxis• Demand side considerations – Lora Cecere, Altimeter Group• Supply side considerations – Bob Ferrari, The Ferrari Group• Pulling it together – All• Q&A Copyright © 2011 Kinaxis Inc. All Rights Reserved. 5
  6. 6. Setting the stage – Trevor MilesCopyright © 2011 Kinaxis Inc. All Rights Reserved.
  7. 7. Copyright © 2011 Kinaxis Inc. All Rights Reserved. 7
  8. 8. Copyright © 2011 Kinaxis Inc. All Rights Reserved. 8
  9. 9. Shift to “Systems of Engagement”Systems of Record Systems of EngagementTransaction-orientedCommand & ControlFacts, Dates, CommitmentsSingle Source of the TruthAccuracy & CompletenessERP, APS, PLM, CRM, WMS, TMS Adapted from Geoffrey Moore, A “Future History” of Content Management, AAIM, Dec 14, 2010Copyright © 2011 Kinaxis Inc. All Rights Reserved. 9
  10. 10. Shift to “Systems of Engagement”Systems of Record Systems of EngagementTransaction-oriented Interaction-orientedCommand & Control CollaborativeFacts, Dates, Commitments Insights, Ideas, NuanceSingle Source of the Truth Open Forum for Discovery & DialogAccuracy & Completeness Immediacy & AccessibilityERP, APS, PLM, CRM, WMS, TMS Twitter, SMS, Facebook, LinkedIn Adapted from Geoffrey Moore, A “Future History” of Content Management, AAIM, Dec 14, 2010Copyright © 2011 Kinaxis Inc. All Rights Reserved. 10
  11. 11. Shift to “Systems of Engagement” Inside Out Outside InSystems of Record Systems of EngagementTransaction-oriented Interaction-orientedCommand & Control CollaborativeFacts, Dates, Commitments Insights, Ideas, NuanceSingle Source of the Truth Open Forum for Discovery & DialogAccuracy & Completeness Immediacy & AccessibilityERP, APS, PLM, CRM, WMS, TMS Twitter, SMS, Facebook, LinkedIn Adapted from Geoffrey Moore, A “Future History” of Content Management, AAIM, Dec 14, 2010Copyright © 2011 Kinaxis Inc. All Rights Reserved. 11
  12. 12. Demand side considerations – Lora Cecere 12
  13. 13. Your Opportunity is at the Intersection of the Social and Interest Graph(s)© 2011 Altimeter Group
  14. 14. © 2011 Altimeter Group 14
  15. 15. Use of Emotions as Causal Factors?© 2011 Altimeter Group 15
  16. 16. Listening and Learning in New Product Launch: Produce Saver Response #Future15SB @bwdumars © 2011 Altimeter Group 16
  17. 17. Listening and Learning in New Product Launch: Produce Saver Response #Future15SB @bwdumars © 2011 Altimeter Group 17
  18. 18. All of that! For Dell…. Dell’s Key Social Media Milestones© 2011 Altimeter Group 18
  19. 19. Supply Chain MattersSupply side considerations – Bob Ferrari 19
  20. 20. Content Outline• Social media context and supply facing considerations for use• Some examples• Supply facing observations and wrap-up• Question and answer period Copyright 2011 The Ferrari Consulting and Research Supply Chain Matters Group LLC. 20
  21. 21. Social Media • Methods people communicate and gather information / insights / opinions / perceptions / news • Time sensitive • Unfiltered and uncontrolled- important news travels faster on social mediaCopyright 2011 The Ferrari Consulting and Research Supply Chain MattersGroup LLC. 21
  22. 22. Social Media in Supply Chain Trading PartnersSuppliers Channel Partners Supply disruption Product demand Demand disruption Service needs Crisis management Demand disruption Supply intelligence Buyer intelligence Supply Facing Demand Facing Copyright 2011 The Ferrari Consulting and Research Supply Chain Matters Group LLC. 22
  23. 23. Current State – Supply Facing• Early phases• Directed at pulling information and teams together quickly to sense and respond• Innovators are adopting in: – Crisis management – Supply or demand disruption – Supplier intelligence – “Black Swan” events Copyright 2011 The Ferrari Consulting and Research Supply Chain Matters Group LLC. 23
  24. 24. Omnipresent Access and MobilityChanging Dynamics of Business and Team Networks• Ad-hoc networks solving business problems• In the moment (always on in spite of …..)• Mobile and empowered professional• A comfortable medium for “Millenials” Alert – Inform – Share - Validate Copyright 2011 The Ferrari Consulting and Research Supply Chain Matters Group LLC. 24
  25. 25. Hurricane Katrina (2005) – Wal-Mart ResponseThree stated priorities for responding to a disruption:• Take care of people (associates) • 34,000 associates impacted / 43,000 phone calls• Take care of operations • 120 facilities damaged • 66% recovered in 48 hours / 93% recovered in 7 days• Take care of communities • 3000 trailers of merchandise dispatched for aid Copyright 2011 The Ferrari Consulting and Research Supply Chain Matters Group LLC. 25
  26. 26. Wal-Mart Emergency Operations Center• Continuous messaging via: – Email and IM – Internal TV and mobile radio network – Intranet links / wiki’s – Incident management web site – VOIP and thin client netbooks• External links to emergency agencies, weather analysis, external databases, webcams, social media sites, charitable organizations Copyright 2011 The Ferrari Consulting and Research Supply Chain Matters Group LLC. 26
  27. 27. Chengdu China Earthquake (2008)- Cisco Systems • Magnitude 7.9 earthquake caused widespread destruction, loss of life, and global response • Cisco Business Continuity Team Alerted – Full impact analysis conducted in 48 hours – People-to-people contact – Affected sites, parts, products, suppliers – Deployed second sourcing option to compensate for one impacted product; assisted impacted supplier in securing new facility and capacity Copyright 2011 The Ferrari Consulting and Research Supply Chain Matters Group LLC. 27
  28. 28. Cisco Business Continuity Team• Multiple global response centers• Detailed mapping of the entire Cisco global supply chain• Documented and tested crisis response processes• External links and alerts from NC4• Continuous monitoring and real-time risk assessments• Utilization of multitudes of communication methods• Other major incident responses: – H1N1 virus outbreak in Mexico – 2009 Earthquake in Taiwan Copyright 2011 The Ferrari Consulting and Research Supply Chain Matters Group LLC. 28
  29. 29. Salmonella Outbreak Peanut Butter (2009)• U.S. federal investigators issued nationwide consumer alert noting outbreak- unable to locate source• Blogs, social media, traditional media echoed warnings with little facts• +7 days: CDC and FDA began to suspect source of infection was PCA plant in Blakely GA. Supply Chain Matters blog urged food producers to check all sourcing• FDA urged manufacturers to inform consumers about whether their products contained peanut butter /paste sourced from PCA.• Subsequently, over 1800 food, snack and pet related products had to be voluntarily recalled Copyright 2011 The Ferrari Consulting and Research Supply Chain Matters Group LLC. 29
  30. 30. Other Subsequent Time and Crisis Sensitive Incidents Social Media Continues Playing a more important role: • Product contamination of life saving drug Heparin, traced to China (2008) • Salmonella contamination in pistachios (2009) • Salmonella contamination of packaged eggs (2010) • BP Gulf of Mexico Oil spill (2010) • Widespread political turmoil across Middle East countries (2011) Copyright 2011 The Ferrari Consulting and Research Supply Chain Matters Group LLC. 30
  31. 31. Social Considerations - Wrap-Up• Communicating and connecting with customers also applies to connecting employees and supply partners• When traditional digital and physical channels breakdown, or when crisis is occurring, social media takes hold• Social networks should not be ignored for gathering / clarifying / communicating time critical information• Tech-savvy “Millennial” professionals are very comfortable and savvy with utilizing social media to form team-oriented networks• Has the potential to provide a competitive advantage• Multiple concerns or adoption barriers remain but encourage an open mind with senior management Copyright 2011 The Ferrari Consulting and Research Supply Chain Matters Group LLC. 31
  32. 32. Pulling it togetherCopyright © 2011 Kinaxis Inc. All Rights Reserved. 32
  33. 33. Impact of Global Business Dynamics• Increased demand for – Collaboration – Relationship Management• Challenge: To engage with peers globally to solve problems – Answers are not in Systems of Record – They are in other people’s (and often other companies’) heads• Burden falls on the middle of the organization – Not front-line workers engaged in transactional workflows – Not top executives engaged in strategic issues• Need to invest in “IT for the middle tier” – Communication and collaboration systems – Broad and easy access to Systems of Record on demand Geoffrey Moore, A “Future History” of Content Management, AAIM, Dec 14, 2010 Copyright © 2011 Kinaxis Inc. All Rights Reserved. 33
  34. 34. Thank you for viewing If you’d like to view the on-demand webcast, visit:http://www.kinaxis.com/campaign/slides-thought-leader-power- hour/

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