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Washington Redskins

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Team Audit

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Washington Redskins

  1. 1. Washington RedskinsJuly 19, 2011ShilpaGoyalHimashiKarunaratneBrian LevineKwasiNtiamoah<br />
  2. 2. Principles of Audit<br />Successes/Failures (Outcome-based)<br />Strengths/Weaknesses (Process-based)<br />Measure Against High Performance Team List Criteria<br />
  3. 3. Audit Findings<br />Redskins used to be a high performing team, but are now a low performing team.<br />Their product, the onfield team, is poor.<br />The team, consisting of the owner, general manager and head coach, is a consistently low performing team.<br />There are many areas where the Redskins need to improve to become a high performing team.<br />
  4. 4. Effective vs. Ineffective Team: Outcome-Based<br />1982-1992 Redskins <br /><ul><li>Record: 116-52
  5. 5. Appeared in four Super Bowls
  6. 6. Most successful franchise</li></ul>2000-2010 Redskins<br /><ul><li>Record: 76-100
  7. 7. No Super Bowl Appearances
  8. 8. Bottom tier of the NFL </li></li></ul><li>Washington Redskins Today<br />Video<br />
  9. 9. Why are the Redskins Struggling?<br />Organizational structure<br /><ul><li>Unclear purpose
  10. 10. Indistinct roles and irrelevant members
  11. 11. Unsuitable leadership</li></ul>Individual contributions<br /><ul><li>Overpaid and underperformed players
  12. 12. No trust and commitment</li></ul>Team processes<br /><ul><li>Poor communication
  13. 13. Lack of unity </li></li></ul><li>New England Patriots vs. Washington Redskins: Process-Based<br />The Patriots are a High Performance Team:<br />Strong management and coaching<br />Support from the team owner<br />Effective communication<br />Players selected to best fit the team philosophy <br />
  14. 14. HPT List Criteria<br /><ul><li>Clear goals and objectives
  15. 15. Redskins must revisit team basics: rethink purpose, approach and performance goals and objectives for team strategy.
  16. 16. Distinct roles
  17. 17. Redskins have been unable to form a cohesive team making it impossible for leadership team to understand how to effectively perform in their roles.</li></li></ul><li>HPT List Criteria<br /><ul><li>Stability in leadership 
  18. 18. High coaching turnover (7 coaches in 12 years) has weakened leadership.
  19. 19. Led to disconnect between owner, general manager and head coach; team is less willing to take risks.
  20. 20. Every team member has a voice
  21. 21. Head coach and management lacked communication and could not express methods to improve team performance.</li></li></ul><li>HPT List Criteria<br /><ul><li>Respect differences and resolve disagreements 
  22. 22. Instead of working with coaches, the Redskins’ management have undermined them by assuming some of their roles.
  23. 23. Improvement by constructive criticism
  24. 24. Criticism is at times accomplished through the local media, which has harmed team’s trust and cohesiveness.
  25. 25. Internal differences are not effectively resolved. </li></li></ul><li>HPT List Criteria<br />Clear goals and objectives<br /><ul><li>Redskins must revisit team basics: rethink purpose, approach and performance goals and objectives for team strategy.</li></ul>Distinct roles<br /><ul><li>Redskins have been unable to form a cohesive team that made it impossible for players and coaches to understand how to effectively perform in their roles.</li></li></ul><li>HPT List Criteria<br />Stability in leadership <br /><ul><li>High coaching and player turnover (7 coaches and 12 starting quarterbacks in 10 years) has weakened leadership.
  26. 26. Led to inconsistent coaching systems for seasoned players; coaches and players are less willing to take risks. </li></ul>Every team member has a voice<br /><ul><li>Dysfunctional atmosphere led to lack of communication, the team must recommit to a balanced performance ethic.</li></li></ul><li>HPT List Criteria<br />Respect differences and resolve disagreements <br /><ul><li>Instead of working with coaches, the Redskins’ upper management have undermined them by assuming some of their roles. </li></ul>Improvement by constructive criticism <br /><ul><li>At times, criticism of coaches or players is accomplished through the local media, which has harmed team’s trust and cohesiveness.
  27. 27. Internal differences are not effectively resolved. </li></li></ul><li>HPT List Criteria<br />Knowing strengths to maximize ability <br /><ul><li>The Redskins do not have a good understanding of their skill set to optimize their productivity while minimizing weaknesses. </li></ul>Have consistent and tangible goals to guide team philosophy<br /><ul><li>The owner has changed team personnel and strategy too often to enable attainment of team objectives. </li></li></ul><li>Moving up the Team Performance Curve<br />Less meddlesome and autocratic owner<br />More experienced managers<br />Coach has more independence to lead<br />New recruitment strategy – players to be drafted directly out of college<br />
  28. 28. Recommendations<br />Organizational structure<br /><ul><li>New coaching philosophies
  29. 29. Appropriate roles for management
  30. 30. More supportive and patient owner</li></ul>Team processes<br /><ul><li>Recruitment
  31. 31. Communication
  32. 32. Performance feedback</li></li></ul><li>Summary<br />Redskins used to be a high performing team, but are now a low performing team<br />Organizational structure unclear, poor leadership<br />Individual contributions lack trust and commitment<br />Team processes lack proper communication<br />

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