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The Business Case for ABM pt 1: Planning & Budgeting


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Are you tired of all the hype and fluff around Account-Based Marketing (ABM) today? Or are you frustrated with your ABM results so far? Whether you are already running ABM campaigns and need better results, or are just getting ready to start, odds are you are looking for substantive information on how to plan, budget, and run real-world ABM programs.

In this webinar, featuring Markistry EVP Kelly Waffle and Kwanzoo CEO Mani Iyer, learn key insights on:
--ABM essentials (list planning, setup, measuring success),
--Tips for campaigns personalized by audience and account,
--Specific budget recommendations & ROI models, and more.

Published in: Marketing
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