Inspired by President Obama’s vision, government agencies have stepped on the accelerator and are opening up their agencies, data, and missions to the public like never before. With 305 million people in the US, that’s some lot of potential customers and users. And this audience spans different demographics, ethnicities, education levels, and levels of interest in government. Where product companies and organizations may be able to focus in on certain target audiences, “Gov 2.0″ success and continued energy President Obama’s brought to the government will depend on making ALL in the US feel welcome and engaged. Not a small task.
Presented at Interaction 10, the conference for interaction designers, in Savannah, GA, February 2010.