The User Interview
A versatile user research method
A common method of obtaining user feedback
The researcher talks directly with the user in a one-on-one
Can be done and repeated anytime during the project
Sessions can be set up and run quickly
Open to an iterative process
Not dependent on developers
Data is from real users
Opportunity to develop a deep understanding of users
Recognizing and eliminating bias
Recording the session
Analyzing the data
Interviews are useful at any time in product development
Requirements gathering and specification creation
Documentation and training
A brief ‘how to’ guide
Conducting the interview
Set reasonable goals
Discuss them with your client
Define what NOT to expect
Define your audience
Plan your schedule
Confirm your appointments
Draft and revise your questions
Be mindful of bias
Think about timing
Know the material well
Buxton, Bill. (2007). Sketching User Experiences: Getting the
Design Right and the Design Right. Amsterdam, Netherlands:
Courage, Catherine & Kathy Baxter. (2005). Understanding
Your Users: A Practical Guide to User Requirements Methods,
Tools, and Techniques. Amsterdam, Netherlands: Morgan
Goodman, Elizabeth, Mike Kuniavsky and Andrea Moed.
(2012). Observing the User Experience: A Practitioner’s
Guide to User Research (2nd Edition). San Francisco,
California: Elsevier/Morgan Kaufmann.
Morville, Peter & Louis Rosenfeld. (2006). Information Architecture
for the World Wide Web – Third Edition. Sebastopol, California:
O’Reilly Media, Inc.
Nielsen, Jakob. (1993) Usability Engineering. San Francisco,
California: Morgan Kaufmann.
Portugal, Steve, (2013) Interviewing Users: How to Uncover
Compelling Insights. Brooklyn, New York: Rosenfeld.
Quesenbery, Whitney & Kevin Brooks. (2010). Storytelling for User
Experiences: Crafting Stories for Better Design. Brooklyn, New York:
Schumacher, Robert. Editor (2009). Handbook of Global User
Research. Amsterdam:, Netherlands: Elsevier/Morgan Kaufmann.