Board of Directors Meeting   April 19, 2012   Company Confidential          * Confidential *                                ...
Agenda                • Meeting called to order                • Approve minutes of February 1, 2012 Board Meeting        ...
Stock Option Grants                         • Listingof stock option grants for this board meeting                        ...
Overall Progress            (This section is always the same just with updated                   numbers - easier to compa...
Q1 Highlights               Highlights               • Hired CD (CRO) and Hieggelke (CMO) - January 2012               • D...
Overall Progress          KPI’s            Q2 A   Q3 A   Q4 A     Q1A       Q2 E           Team            31     35     5...
Headcount Trend (Show Q-by-Q headcount growth and where in company)   Company ConfidentialWednesday, June 6, 12
Sales by Product                         Graph of sales by product   Company ConfidentialWednesday, June 6, 12
Customer/ASP Analysis                         Show trends in average deal size in graph   Company ConfidentialWednesday, Ju...
Top 20 Customers           How are we weighted by the top 20? Good? Bad?   Company ConfidentialWednesday, June 6, 12
Sales Trends              Graph of customers over $1000/month ... ideally                    this is growing up-and-to-the...
Sales Update   Company Confidential   * Confidential *                                           12Wednesday, June 6, 12
Sales Overview                 •      An update on sales - about 5 slides here covering                        strategy, e...
BD update   Company Confidential   * Confidential *                                           14Wednesday, June 6, 12
BD Overview              •   Same as for sales - what are the BD deals that are                  driving revenue and/or gr...
Marketing update   Company Confidential   * Confidential *                                           16Wednesday, June 6, 12
Mandates: from reactive to proactive marketing            •    This will vary and is optional ... chance to bring in other...
Private Board Session   Company Confidential     * Confidential *                                             18Wednesday, J...
Appendix   Company Confidential   * Confidential *                                           19Wednesday, June 6, 12
Org Chart: Executive                        •   Org charts updated every quarter                            so the board k...
Org Chart: SalesWednesday, June 6, 12
Org Chart: EngineeringWednesday, June 6, 12
Org Chart: MarketingWednesday, June 6, 12
Org Chart: FinanceWednesday, June 6, 12
Dashboard                    Our CFO has a dashboard that is sent               out on a weekly basis ... this is a screen...
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Urban Airship BOD Meeting

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A sanitized version of the Urban Airship board of directors slide deck.

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Urban Airship BOD Meeting

  1. 1. Board of Directors Meeting April 19, 2012 Company Confidential * Confidential * 1Wednesday, June 6, 12
  2. 2. Agenda • Meeting called to order • Approve minutes of February 1, 2012 Board Meeting • Resolutions - • Approve options • Overall Progress • Q1 2012 Review • Q2 2012 Plan • Sales Update • Business Development Update • Marketing Update • Private Board session • Meeting adjourned Company ConfidentialWednesday, June 6, 12
  3. 3. Stock Option Grants • Listingof stock option grants for this board meeting • Option matrix approved by board • Are the options within range? If so, this is easy otherwise justification needed Company ConfidentialWednesday, June 6, 12
  4. 4. Overall Progress (This section is always the same just with updated numbers - easier to compare growth) Company Confidential * Confidential * 4Wednesday, June 6, 12
  5. 5. Q1 Highlights Highlights • Hired CD (CRO) and Hieggelke (CMO) - January 2012 • Deployed new backend infra and spun down SimpleGeo services - March 2012 • Great Shows at CES, MWC and SXSW • Shipped Segments - April 2012 • XXX Challenges •A •B •C •D Notable Numbers • XXB Pushes in Q1 • XXXM iOS and XXXM Android Active Installs Right Now • Revenue at XXX% of plan • Run Rate near $XXM Company ConfidentialWednesday, June 6, 12
  6. 6. Overall Progress KPI’s Q2 A Q3 A Q4 A Q1A Q2 E Team 31 35 57 69 87 Notifications (per Qtr) Total Active Installs $ KPI’s Q2 A Q3 A Q4 A Q1A Q2E Pipeline (total) Enterprise balance (over $500) Pro balance ($199) Net Burn (per month) Run Rate (Total Revenue) Run Rate (Recurring Revenue) Revenue (per Qtr) (Great way to show quarter-by-quarter progress) Company ConfidentialWednesday, June 6, 12
  7. 7. Headcount Trend (Show Q-by-Q headcount growth and where in company) Company ConfidentialWednesday, June 6, 12
  8. 8. Sales by Product Graph of sales by product Company ConfidentialWednesday, June 6, 12
  9. 9. Customer/ASP Analysis Show trends in average deal size in graph Company ConfidentialWednesday, June 6, 12
  10. 10. Top 20 Customers How are we weighted by the top 20? Good? Bad? Company ConfidentialWednesday, June 6, 12
  11. 11. Sales Trends Graph of customers over $1000/month ... ideally this is growing up-and-to-the-right Company ConfidentialWednesday, June 6, 12
  12. 12. Sales Update Company Confidential * Confidential * 12Wednesday, June 6, 12
  13. 13. Sales Overview • An update on sales - about 5 slides here covering strategy, execution, deals and pipeline • This will vary and is optional ... chance to bring in other members of the team to meet with the board - in this case it was a chance for our new CRO Christopher Dean to meet and present to the boardWednesday, June 6, 12
  14. 14. BD update Company Confidential * Confidential * 14Wednesday, June 6, 12
  15. 15. BD Overview • Same as for sales - what are the BD deals that are driving revenue and/or growth - 5-8 slides here • This will vary and is optional ... chance to bring in other members of the team to meet with the boardWednesday, June 6, 12
  16. 16. Marketing update Company Confidential * Confidential * 16Wednesday, June 6, 12
  17. 17. Mandates: from reactive to proactive marketing • This will vary and is optional ... chance to bring in other members of the team to meet with the board - in this case it was getting our new CMO Brent Hieggelke in front of the board. Company ConfidentialWednesday, June 6, 12
  18. 18. Private Board Session Company Confidential * Confidential * 18Wednesday, June 6, 12
  19. 19. Appendix Company Confidential * Confidential * 19Wednesday, June 6, 12
  20. 20. Org Chart: Executive • Org charts updated every quarter so the board knows who is where and what the structure looks like - great in the appendixWednesday, June 6, 12
  21. 21. Org Chart: SalesWednesday, June 6, 12
  22. 22. Org Chart: EngineeringWednesday, June 6, 12
  23. 23. Org Chart: MarketingWednesday, June 6, 12
  24. 24. Org Chart: FinanceWednesday, June 6, 12
  25. 25. Dashboard Our CFO has a dashboard that is sent out on a weekly basis ... this is a screenshot of it Company ConfidentialWednesday, June 6, 12

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