Would you still blog
if SEO was NOT
a marketing benefit?
The Power of
What is Permission Based Marketing?
You don’t chase prospects, they chase you
Prospects give you permission to market to
them at will
Prospects expect to get hit with your messaging
and will tolerate the exposure in trade for your
Blogs can be used to foster and
grow your permission-based
email lists … Automagically!
“RSS” is the Key
Really Simple Syndication
All Varieties of Blogs have RSS Feeds
Some blogs even offer feeds by:
Category, Author, Search Term, Tag
Any RSS Feed you own can be used to
provide subscription services
RSS to Email
Imagine being able to deliver your
blog posts automatically to your
subscriber’s email inboxes as you
release them ….
FeedBurner: It’s Free!
RSS to Email Services
Anxious to learn how to setup FeedBurner?
Here’s a short video tutorial:
The Subscriber Signup
Process & Verification
Promotion Vehicles for
Targeted Email Campaign
Blog Post Signatures
Traditional Marketing Media