Removing Friction aka being Easy to do Business with & Talked About

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Removing Friction
aka being Easy to do Business with & Talked About aka Sometimes my socks don't match

Published in: Design, Business, Technology
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Removing Friction aka being Easy to do Business with & Talked About

  1. 1. Removing Friction aka being Easy to do Business with & be Talked About
  2. 2. Be easy to explore ~ less clicks is good, very good, $100,000.00 good ~ simple is quicker, know anyone with an iPhone? ~ less > more, see above ~ don’t make me think, too much
  3. 3. Be easy to talk about ~ encourage sharing ~ be social, your clients expect it ~ tell your story with compelling, shareable media ~ one vs many
  4. 4. Be easy to work with ~ Do you enjoy explaining ftp to clients? ~ Do they enjoy learning it? ~ basecamphq.com : learn it, love it, your clients will too ~ Use the cloud & be accessible
  5. 5. Be easy to update ~ Where’s our web designer this week? ~ A CMS is good ~ Your data + CMS = Your Design ~ Let the intern update the website
  6. 6. Sometime!s my socks don!t match ~ But I am up and running ~ Perfect takes too much time ~ Better to start than plan the perfect start ~ Your clients won’t notice your socks anyway ~ Timeline, why not launch something today?
  7. 7. The Begin kuzmanich.posterous.com

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