2. March 2016
London Demo Day

3. July 2016
London StartupTour

4. X-Director,
World’s Largest
Idea Stage
Accelerator
Co-founder,
Innovation Management
Software & Service
X-Director,
Sabanci University
Sucool Startup
Accelerator
Founder Board
Member
Venture
Partner
Coordinator
Writer

9. Market/Opportunity Analysis
How Big is It?: Market/Opportunity Analysis
• Identify a Customer and Market Need
• Size the Market
• Competitors
• Growth Potential

10. Total Available Market
• How many people would want/need
the product?
• How large is the market be
(in $’s) if they all bought?
• How many units would that be?
How Do I Find Out?
• Industry Analysts – Gartner, Forrester
• Wall Street Analysts – Goldman, Morgan

11. • How many people need/can use product?
• How many people have the money to
buy the product
• How large would the market be (in $’s)
if they all bought?
• How many units would that be?
How Do I Find Out?
• Talk to potential customers
Served
Available
Market
Total
Available
Market

12. • Who am I going to sell to in year 1, 2 & 3?
• How many customers is that?
• How large is the market be
(in $’s) if they all bought?
• How many units would that be?
How Do I Find Out?
• Talk to potential customers
• Identify and talk to channel partners
• Identify and talk to competitors
Total
Available
Market
Target
Market
Served
Available
Market

13. Total
Available
Market
13
Served
Available
Market
Target
Market
• Geographic
• Demographic
• Psychographic variables
• Behavioral variables
• Channel
• etc…

14. Bütçesi var
Daha önce
çözümlemeye çalışmış
Aktif olarak çözüm aramada
Bir soruna sahip olduğunun farkında
Bir sorunu var

15. • Most important

21. https://www.startupinfomatters.com/market-research
https://www.researchandmarkets.com/
https://www.marketresearch.com/

24. Forrester ResearchTechnology Market Outlook 2012
Example Market Research Report –
Sector Breakdown

27. A More Useful Competition Framework 1: Steve Blank’s Competition Chart

28. A More Useful Competition Framework 2:
Competition Analysis by Attributes