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Strategic Questions in the Context of the Mobile Social Network Business


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Strategic Questions in the Context of the Mobile Social Network Business

  1. 1. Strategic Questions in the Context of the Mobile S i l N t th M bil Social Network B i k Business Maciej Kuszpa Vorlesung „Marketing und E-Business“ Fakultät Digitale Medien g Hochschule Furtwangen
  2. 2. Agenda Peperoni? 3 strategic decisions 3 strategic questions M. Kuszpa — 16.06.2010 — 2/12
  3. 3. Mobile 2.0 — you are the producer! User generated content is a key characteristic of Mobile 2.0 which encourages the publishing of one's own content and commenting on other people's. UGC is exciting, but also problematic. M. Kuszpa — 16.06.2010 — 3/12
  4. 4. Mobile blogs Send in pictures Page editor Instruction Create new page Send new images with Title: Monday MMS to this short code: Subtitle: 40410 (standard rate) Your pictures will then appear in "My area" and Pic: img_0234.jpg can then be distributed Text: Today I was out ... on your site. i Add picture Options Back Options Back M. Kuszpa — 16.06.2010 — 4/12
  5. 5. Technology: Browser-based Services vs. Apps 2000 — limited browser-based browser-b d services b i 2007 — iPhone hype Because of the iPhone hype the public awareness about mobile services is growing, but for developers it is still a niche. Learn from the internet development to target the mass market. [1] … M. Kuszpa — 16.06.2010 — 5/12
  6. 6. Customers: Business vs. Consumer 2005 — targeting end consumer 2000 — focusing business customers Products can be interesting for both business customers and end consumers — both with pros and cons. Switching from one to another target group in the course of time can open opportunities. M. Kuszpa — 16.06.2010 — 6/12
  7. 7. Markets: local vs. global 2005 — ending up global 2001 — going international 2000 — starting local i l l Starting local, going international and ending up global, is a typical growth path of internet companies after reaching technological maturity, but sometimes due market restrictions. M. Kuszpa — 16.06.2010 — 7/12
  8. 8. Competition: Fight vs. Cooperation Devices De ices Content Web 2.0 Mobile 2.0 M bil 2 0 The Mobile 2.0 race just started. A thrilling battle with Players from different industry sectors like Device Manufactures, Content Producers, Web Companies, Mobile Specialists and Newcomers. M. Kuszpa — 16.06.2010 — 8/12
  9. 9. Aspects of the law: avoid va. tackle Data Privacy Fraudulent Use It’s early days for Mobile Web 2.0. Some Players are already doing good business, but overall still 2.0. proper services and business models are missing. The gold-rush with Mobile Web 2.0 just began :o) gold- M. Kuszpa — 16.06.2010 — 9/12
  10. 10. Critical Mass: achieved or not Network Effect More effort By achieving the network effect you are not really finished with the work, because the surrounding conditions are continuously changing. The vision of a pure company 2.0 will remain. M. Kuszpa — 16.06.2010 — 10/12
  11. 11. Conclusion Mobile Social Networks and Mobile 2.0 still give good business opportunities. A big market opportunity is waiting for you, but you have to find the right business model for your company. M. Kuszpa — 16.06.2010 — 11/12
  12. 12. Thank you for your attention! Maciej Kuszpa Peperoni Mobile & Internet Software GmbH Leibnizstr. 1 Leibnizstr 1, 58097 Hagen Germany Hagen, slideshare net/kuszpa M. Kuszpa — 16.06.2010 — 12/12