Mobile 2.0 — you are the producer!
User generated content is a key characteristic of Mobile 2.0 which encourages the publishing of
one's own content and commenting on other people's. UGC is exciting, but also problematic.
M. Kuszpa — 16.06.2010 — 3/12
Send in pictures Page editor
Instruction Create new page
Send new images with Title: Monday
MMS to this short code: Subtitle:
40410 (standard rate)
Your pictures will then
appear in "My area" and Pic: img_0234.jpg
can then be distributed Text: Today I was out ...
on your site.
Options Back Options Back
M. Kuszpa — 16.06.2010 — 4/12
Technology: Browser-based Services vs. Apps
2000 — limited
browser-b d services
b i 2007 — iPhone hype
Because of the iPhone hype the public awareness about mobile services is growing, but for
developers it is still a niche. Learn from the internet development to target the mass market.
M. Kuszpa — 16.06.2010 — 5/12
Customers: Business vs. Consumer
2005 — targeting end consumer
2000 — focusing
Products can be interesting for both business customers and end consumers — both with pros and
cons. Switching from one to another target group in the course of time can open opportunities.
M. Kuszpa — 16.06.2010 — 6/12
Markets: local vs. global
2005 — ending up global
2001 — going international
2000 — starting local
i l l
Starting local, going international and ending up global, is a typical growth path of internet
companies after reaching technological maturity, but sometimes due market restrictions.
M. Kuszpa — 16.06.2010 — 7/12
Competition: Fight vs. Cooperation
M bil 2 0
The Mobile 2.0 race just started. A thrilling battle with Players from different industry sectors like
Device Manufactures, Content Producers, Web Companies, Mobile Specialists and Newcomers.
M. Kuszpa — 16.06.2010 — 8/12
Aspects of the law: avoid va. tackle
It’s early days for Mobile Web 2.0. Some Players are already doing good business, but overall still
proper services and business models are missing. The gold-rush with Mobile Web 2.0 just began :o)
M. Kuszpa — 16.06.2010 — 9/12
Critical Mass: achieved or not
By achieving the network effect you are not really finished with the work, because the
surrounding conditions are continuously changing. The vision of a pure company 2.0 will remain.
M. Kuszpa — 16.06.2010 — 10/12
Mobile Social Networks and Mobile 2.0 still give good business opportunities. A big market
opportunity is waiting for you, but you have to find the right business model for your company.
M. Kuszpa — 16.06.2010 — 11/12
Thank you for your attention!
Peperoni Mobile & Internet Software GmbH kuszpa.com
Leibnizstr 1, 58097 Hagen Germany
M. Kuszpa — 16.06.2010 — 12/12