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Mobile Social Networks - peperonity.com - Mobile Media Summit 2008

Lecture at Medienforum.NRW 2008, Mobile Media Summit, 'Mobile Social Web - Web 2.0 für die Hosentasche', 2008.06.11

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3. Mobile Media Summit

Mobile Social Web — Web 2.0 für die Hosentasche




                       s




                                             Maciej Kuszpa
                                        Gründer und Geschäftsführer
                           Peperoni Mobile & Internet Software GmbH
Tradition meets Future




Maciej Kuszpa – www.peperoni.de – www.kuszpa.com   2008.06.11 – medienforum.nrw – 2/12
Focus on user generated content



               Send in pictures                      Page editor
             Instruction                           Create new page
             Send new images with                  Title: Monday
             MMS to this short code:               Subtitle:
             40410 (standard rate)
             Your pictures will then
             appear in quot;My areaquot; and               Pic: img_0234.jpg
             can then be distributed               Text: Today I was out ...
                      it
             on your site.
                                                   Add picture
             Options              Back             Options             Back




Maciej Kuszpa – www.peperoni.de – www.kuszpa.com                               2008.06.11 – medienforum.nrw – 3/12
White-Label-Solutions and own Brand




          Welcome to the UK's most popular
          mobile community currently
          featuring 180,405 members! o2
          customers send pics and vids to
          55555 (MMS standard rate)
          >> Grab your myWAP shirt
          Tuinig dreams
               g                                            peperonity.com Home
                                                            523.644 members inside!
                                                            » Join now!

          >> Latest video uploads                                         » Site of the week
          >> Upload your pics and vids                                    -caro-loves-you-

                                                                          » Most Pageviews
                                                                          dreamteam

                                                                          » Recently modified
                                                                          dj-nick

                   O2 UK                                    » More toplists
                                                            » My area


                                                   TIM GR

                                                             peperonity.com
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com             2008.06.11 – medienforum.nrw – 4/12
Top10 mobile sites in …
                      India                              Indonesia               South Africa
      Rank Site                                    Rank Site              Rank Site
         1       orkut com
                 orkut.com                          1    friendster.com
                                                         friendster com    1      facebook com
                                                                                  facebook.com
         2       google.com                         2    yahoo.com         2      google.com
         3         h
                 yahoo.com                          3    google.com 
                                                             l             3        h
                                                                                  yahoo.com
         4       peperonity.com                     4    peperonity.com    4      peperonity.com
         5       mobile9.com                        5    getjar.com        5      mocospace.com
         6       mocospace.com                      6    mig33.com         6      gumtree.co.za
         7       160by2.com                         7    mocospace.com     7      wikipedia.org
         8       mobango.com                        8    itsmy.com         8      itsmy.com 
         9       itsmy.com                          9    mobile9.com       9      bbc.co.uk 
        10       indianrail.gov.in                  10   kaskus.us         10     webmail.co.za

Source: http://www.opera.com/mobile_report
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com                                2008.06.11 – medienforum.nrw – 5/12
“on deck” is history — but please not too fast …
                      ‘MNO’
                       MNO                         ‘MVNO’
                                                    MVNO




Maciej Kuszpa – www.peperoni.de – www.kuszpa.com            2008.06.11 – medienforum.nrw – 6/12

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Mobile Social Networks - peperonity.com - Mobile Media Summit 2008

  • 1. 3. Mobile Media Summit Mobile Social Web — Web 2.0 für die Hosentasche s Maciej Kuszpa Gründer und Geschäftsführer Peperoni Mobile & Internet Software GmbH
  • 2. Tradition meets Future Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 2/12
  • 3. Focus on user generated content Send in pictures Page editor Instruction Create new page Send new images with Title: Monday MMS to this short code: Subtitle: 40410 (standard rate) Your pictures will then appear in quot;My areaquot; and Pic: img_0234.jpg can then be distributed Text: Today I was out ... it on your site. Add picture Options Back Options Back Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 3/12
  • 4. White-Label-Solutions and own Brand Welcome to the UK's most popular mobile community currently featuring 180,405 members! o2 customers send pics and vids to 55555 (MMS standard rate) >> Grab your myWAP shirt Tuinig dreams g peperonity.com Home 523.644 members inside! » Join now! >> Latest video uploads » Site of the week >> Upload your pics and vids -caro-loves-you- » Most Pageviews dreamteam » Recently modified dj-nick O2 UK » More toplists » My area TIM GR peperonity.com Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 4/12
  • 5. Top10 mobile sites in … India Indonesia South Africa Rank Site Rank Site Rank Site 1 orkut com orkut.com 1 friendster.com friendster com 1 facebook com facebook.com 2 google.com 2 yahoo.com 2 google.com 3 h yahoo.com 3 google.com  l 3 h yahoo.com 4 peperonity.com 4 peperonity.com 4 peperonity.com 5 mobile9.com 5 getjar.com  5 mocospace.com 6 mocospace.com 6 mig33.com  6 gumtree.co.za 7 160by2.com 7 mocospace.com  7 wikipedia.org 8 mobango.com 8 itsmy.com  8 itsmy.com  9 itsmy.com 9 mobile9.com  9 bbc.co.uk  10 indianrail.gov.in 10 kaskus.us  10 webmail.co.za Source: http://www.opera.com/mobile_report Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 5/12
  • 6. “on deck” is history — but please not too fast … ‘MNO’ MNO ‘MVNO’ MVNO Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 6/12
  • 7. “off deck” players take over — but which one will make it? ‘Brands’ Brands ‘Search engine’ Search engine Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 7/12
  • 8. “off deck” players take over — but which one will make it? ‘Devices’ Devices ‘Content’ Content ‘Web 2 0’ Web 2.0 ‘Mobile 2 0’ Mobile 2.0 Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 8/12
  • 9. Social/UGC and Search rules the net … German Top10 web sites German Top10 mobile site Rank Site Rank Site 1 google.de google de 1 google de google.de 2 youtube.com 2 studivz.net 3 ebay.de ebay de 3 wer kennt wen de wer‐kennt‐wen.de 4 google.com 4 jappy.de 5 yahoo com yahoo.com 5 schuelervz net schuelervz.net 6 wikipedia.org  6 web.de 7 studivz.net di 7 spiegel.de i ld 8 gmx.de 8 gmx.de 9 web.de 9 lokalisten.de 10 schuelervz.net 10 sport1.de  Sources: http://www.alexa.com and http://www.opera.com/mobile_report Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 9/12
  • 10. Social/UGC and Search rules the net … India Top10 web sites India Top10 mobile sites Rank Site Rank Site 1 google.co.in google co in 1 orkut.com orkut com 2 yahoo.com 2 google.com 3 google.com google com 3 yahoo.com yahoo com 4 orkut.com 4 peperonity.com 5 youtube com youtube.com 5 mobile9.com mobile9 com 6 rediff.com 6 mocospace.com 7 rapidshare.com id h 7 160by2.com 160b 2 8 blogger.com 8 mobango.com 9 live.com 9 itsmy.com 10 msn.com 10 indianrail.gov.in Sources: http://www.alexa.com and http://www.opera.com/mobile_report Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 10/12
  • 11. Mobile 2.0 is not ‚that‘ easy … Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 11/12
  • 12. Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 12/12