Aids to Trade
The hindrance of place: Goods are produced at few places, but consumed
at different places. This geographical distance between a manufacturer and
a consumer can be eliminated by transport & Internet.
The hindrance of persons: There are limited numbers of producers as
compared to consumers. These producers and consumers are linked to
each other through various intermediaries such as wholesalers, retailers,
The hindrance of time: There are some products that are produced during a
particular season, but are in demand throughout the year. These products
are needed to be stored and released at the time of requirement. This
obstacle is eliminated by warehousing.
The hindrance of finance: There is a time gap between the production and
sales of goods. If there is a need for finance to conduct trade activities
during this period, it is met by banks. Banks and financial institutions help a
businessman by providing overdrafts, loans, etc.
The hindrance of risk: Risk can be in the form of fire, theft, accidental loss,
human error, etc. This risk can be eliminated by insurance companies.
The hindrance of knowledge: When a new product is produced, it should
come into the knowledge of consumers. This can be eliminated by
advertisements and salesmanship, Internet.
The Proof For this...
Google was the Company to have the highest brand value, that shows
the dominance of Internet.
The fight is on for getting your name in the TOP 10 search Results of “GOOGLE”
E-mail marketing software
Social media optimization
Cost per action
Search Engine Marketing
Search engine optimization
Pay per click advertising
The traditional Marketing on Internet is replaced by the new dominance of social media Marketing. So
lets today learn more as to what these tools are and how they are a boon for the modern day
How to use Blogs, Social Media sites, video sharing, Podcast to grow your
There is every solution to promote your product with least cost involved. That is
why, this is a boon for Marketers. It actually removes the deficiencies of
Traditional Marketing and Bridges the gap between the customer and the
“It’s time to show your face and have an online Reputition”
“Kyunki yeh Internet ka Zamaana Hein”
Lets Begin our Journey into the new planet of social
• 200+ million Facebook Users, growing @ 5 million a
• Only 50 million in the US
• 9 million in the UK = >30% of UK Working
• Under 25 age group < 25% of entire Facebook
• The fastest growing group on Facebook is 35-44
……………………followed closely by the 55+ age group
Ten ways to use Facebook for business....
1. Meet your industry peers.
2. Find and source industry contacts.
3. It opens doors previously closed.
4. Build and develop business
5. Raise your profile in your sector.
6. Develop your brand.
7. You can be niche and proud of it.
8. Create a business page.
9. Place very targeted adverts.
10. Cost effective marketing, branding
and recruiting – FREE! (apart from adds).
How to use your Blog to reach your Target :-
1. Build a base of regular readers | subscribers |
customers | job seekers
2. Human face for your business.
3. Engage with your readers.
4. Fresh content – SEO – Google blogs
5. Traffic generator for your website
6. Cost effective marketing tool.
A small glimpse of the blog of our class :-
“If you haven’t heard about this, then you must probably
think in which age you are living?”
What to do with this twitter A/c??
Tweet: An update message with a maximum length of 140 characters,
visible by everyone including Google
Following: you see the tweets when people you follow update them
Followers: they see your tweets when you update Twitter
@replies: you reply with @username, and engage in conversation
Direct Messages: if you follow each other,
you can send private direct messages to
each other – DM’s
Why people won’t follow you in return ?
1. You have a picture of your dog as your image.
2. According to your bio, you don’t exist.
3. You are obviously going to try and sell me something.
4. You are not playing by Twitter rules.
A Glimpse of twitter A/c of “TATA CONSULTANCY SERVICES”
India’s leading companies use Tweets to keep in touch with customers
Ten reasons to use for business
2. Hiring people
5. Notify customers | job seekers
6. Latest news
7. Find prospects
8. Get feedback
9. Make friends with peers
10. Track your competitors
11. SEO – your @name – inbound links – Google
12. Mobile – everywhere
Well, We talked a lot about Social media and its impact and being a
boon for marketers, has it really had any impact? Is it worth
concentrating on this form of Marketing?
TESTIMONIALS FOR SOCIAL MEDIA
Companies Promote their Visions through a viral videos.
“Viral videos are the most effective in reaching the
customers the fastest & create an impact.”
Every Person’s dream to be on the cover page of
the time magazine, what better testimony for a
product like “TWITTER”
Hired over Linkedin
Kaushik Ray, Senior Director, HRD, Dr Reddy’s Labs
Ray, an alumnus of Jamshedpur’s XLRI, got an invite to join the
LinkedIn network of fellow XLRI alum Prabir Jha who happened
to be the Senior VP and Global Chief of HR, Dr Reddy’s Labs. The
two started exchanging messages over the site and five months
after the two connected over LinkedIn, Ray found himself
working with Jha. “My link with Dr Reddy’s started with
LinkedIn,” says Ray. “On the verge of completing one year in the
company, I look back at how it all happened, and all I can say is
that it is pure serendipity.” Today, he spends at least an hour on
the weekends on LinkedIn and is in the process of joining Facebook. He feels that apart from
networking and building contacts, it is a good medium that allows professionals to share
“We have got some profiles from LinkedIn and maybe we will formalise this as a channel (for
hiring) now,” says Ray.
Social media junkie
Jessie Paul, CMO, Wipro
Paul joined the LinkedIn service quite a few years ago, and as a
marketing professional in Bangalore, a city with few marketing
forums, she also set up a “CMO Roundtable” on the service. The
“by invitation” group is a bona fide hit, and members have
begun making deals with each other. In fact, Paul says that she
has not just learnt a lot but also managed to find her US
marketing chief using this group.
Paul runs her own blog and also actively maintains her Twitter and Facebook accounts. She also
ensured that Wipro has a Twitter account to reach out to the world at large and to monitor
what is being said about the company.
“I don’t think social media is the best business to business medium, and I hate being sold stuff
on LinkedIn, but it is an amazing business to consumer or business to employee medium,” says
Funding over social media
Deepak Srinath (R) and Uday Disley, Viedea Capital Advisors, Bangalore
Deepak Srinath and Uday Disley, both 34, had no background in
investment banking till they floated Viedea Capital Advisors in
Bangalore two years ago. But for financial backing they had from
the Microsoft MD Rajan Anandan and immense personal faith in
their business model, they had little support infrastructure to
lean on. Funnily enough, this wasn’t a problem— LinkedIn made
up for their shortcomings.
The duo recently advised a Mumbai-based digital media firm,
which was on the lookout for a strategic investor. They zeroed in on three potential suitors
from the media space in Europe with the help of LinkedIn’s networks. The Bangalore boys who
arranged capital for ace tennis star Leander Paes’s sports startup and advised industrialist
Rajeev Chandrasekhar’s buyout of Axis-IT&T, among others, say it would have taken them a
decade to reach the present level of networks and relationships had their approach been
“Even now, more than half of our business development happens through this social networking
site. Investment banking, as you know, is a relationship-driven business,” says Srinath.
Consumer outreach over social
Maruti Suzuki has been a pioneer in the digital marketing space,
but somewhere around 2007, it started to get actively involved
with social media. Recently, the company actively seeded
forums, and social networking sites with news about the upcoming launch of the Ritz. The Tata
Nano team has been even more social media savvy—interacting with large member groups—
both official and non-official—on both Orkut and Facebook.
“Right now the actual number of users on media might be low, but their influence is far-
reaching. Besides, who can predict how many and who will use it tomorrow,” says Shashank
Srivastava, GM, Marketing, Maruti Suzuki.
Finnish mobile company Nokia has made social media a cornerstone of its marketing strategy in
several markets for its Eseries and Nseries premium devices, according to Vineet Taneja,
Director, Marketing, Nokia India. To promote its new E75 device with its own e-mail service, the
company set up a community website where members could contribute and talk about e-mail
and help each other. Nokia also created accounts on Orkut, Twitter and Facebook to promote
its device. In addition, the company set up a “shoutbox” where people could write comments
and send queries to it, which would then be answered by experts.
“Many people do a web search before they buy a product, and this is why we feel having a social
media outreach where we can intervene and answer queries helps,” says Vineet Taneja,
Director, Marketing, Nokia India.
Vishal Mehta, Group CEO, Vaishnavi Advisory Services
Nowadays we do an audit for companies about their perception
on the web—just as we have been doing a media perception
study for clients over the years. The web study looks at
everything—what is written about the company in blogs as well
as social networking media, etc. Apart from that we also do a
constant monitoring service for what is being written about the
company on the web on an ongoing basis,” says Vishal Mehta,
Group CEO, Vaishnavi Advisory Services.
“Hospitality companies are particularly vulnerable —as people check on the web for hotels or
resorts that they are planning to visit,” says Mehta.
If a Person can be named the best marketer of the year
and become the president of the USA,
“WHY NOT USE SOCIAL MEDIA?”
Different online forums
Business today Magazine
Online portals related to social media
Dilip Singh – 08D0039
Emmanuel Joseph – 08D0007
Karthik Ravi – 08D0027
Md.Khurshid Alam – 08D0042
Kushal.S.S – 08D0062
Nikith D’sa. – 08D0043
Ramesh Kumar.U – 08D0044
Sanjay.U – 08D0046
Thomas.S – 08D0048