Visual Impact: Photography and Video for Websites, Social Media and More

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Given to the U-M DSA Professional Development Conference, Feb. 2012

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  • At this moment I want all of us to think of their first and second grade or primary school teacher with those paper mache projects and coloring projects.
    How many of you have fond memories of picking colors for your art projects back then?
    Or choosing the chalk for decorating the sidewalk?
  • reserWhen you begin to reserahc
  • Vertical or horizontal, sideways or tilted. While most images for the web work best in landscape mode- once you get used to shooting in this rule of thirds format- I would recommend not limiting yourself.
  • Tools- a lot of people make a lot to do about what they can and cannot shoot with. I say- to create images you need to have a vision, an audience and a tool that you are comfortable working with.
  • Vertical or horizontal, sideways or tilted. While most images for the web work best in landscape mode- once you get used to shooting in this rule of thirds format- I would recommend not limiting yourself.
  • Content
  • Visual Impact: Photography and Video for Websites, Social Media and More

    1. 1. Visual Impact: Photography and Video for Websites, Social Media, and More Photo: Kristin Kurzawa
    2. 2. Or why pictures matter, really matter.
    3. 3. Everyone knows when they see a terrible picture- But what goes into making a terrific image?
    4. 4. Color Composition Clarity Photo: Kristin Kurzawa
    5. 5. Rule of Thirds: Photo: Kristin Kurzawa 9 Equal Boxes 4 Intersecting Points 2 Horizontal Lines 2 Vertical Lines
    6. 6. Tools: •Digital Cameras •Camera phones •Video Cameras Editing tools: •Adobe Photoshop •Photoshop Elements •Adobe Lightroom •Instagram and other mobile applications
    7. 7. Start with the besthigh resolution images (200-300dpi) This will leave you with great looking images for uploadingwhich only need to be 72100dpi for the internet!
    8. 8. Videos are great for: •Interviews •Recording events •Teaching skills •Bringing action to pages Try: •YouTube •Vimeo Be sure to close-caption your videos!
    9. 9. The 5 questions to ask when deciding which image to useWho? Try portraits, drawings, video When? Try images depicting time passing Where? Try maps, landscape images, street photography How? Try charts and infomatics Why? Try video interviews, before-and-after photos, or charts Source: The Back of the Napkin: Solving Problems and Selling Ideas in Pictures. Dan Roam. 2009. Photo: Kristin Kurzawa
    10. 10. Copyright 101 If you didn’t make it….. don’t take it. If you take it...get permission first and give the image maker credit.
    11. 11. According to the American Intellectual Property Law Association's (AIPLA) survey of the costs associated with different types of intellectual-property lawrelated lawsuits... the average copyright case costs $310,000 to litigate when there's less than $1 million at risk… Source: The Fair Use Quandary: The anatomy of a copyright infringement dispute By Samuel Lewis. Digital Photo Pro, Tuesday, December 20, 2011
    12. 12. Get permission to photograph: 1.On campus 2.Students 3.Whenever it feels like the right thing to do! Photo: Kristin Kurzawa
    13. 13. Model Release for Photography for For valuable consideration received, I grant __________________ and his/her legal representatives and assigns, the irrevocable and unrestricted right to use and publish photographs of me, or in which I may be included, for editorial, trade, educational, artistic, advertising, and any other purpose and in any manner and medium; and to alter and composite the same without restriction and without my inspection or approval. I hereby release Photographer and his/her legal representatives and assigns from all claims and liability relating to said photographs. SIGNATURE (SEAL) NAME
    14. 14. Thank you! Kristin Kurzawa kurzawa@umich.edu Photo: Kristin Kurzawa

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