entrepreneurs in Asia
appletreegroupinformation

Entrepreneurs in Asia
From its founding in 1993, offering the first inbound tours for European ...
preneurs
Entrepreneurial model
AppleTree has expanded by applying a simple and focused entrepreneurial philosophy:
• In a ...
appletreegroupstructure&performance

Group Structure
Apple Tree is a diversified group operating in Vietnam, Laos,
Cambodi...
Apple Tree Structure

Import & Distribution

Tourism & Hospitality
Exotissimo Group

Kamu Lodge

Emeraude Classic Cruises
...
appletreegrouptimeline

1993 	

Exotissimo Travel opens in Vietnam and Paris, France

Joint Venture agreement signed with ...
2007 	 first Yves Rocher retail store opens in HCMC
The
	

The Warehouse opens new retail store in District 5, HCMC

	

Em...
appletreetourismhospitality

Business sector: Tourism Year founded: 1993 Number of employees: 700
Countries of operation: ...
simo travel
From its pioneering days in newly-opened Vietnam to its current status as a leading
provider of quality destin...
appletreetourismhospitality

Business sector: Tourism
Year founded: 2003 Number of employees: 200
Location: Hue - Vietnam
...
Business sector: Tourism
Year founded: 1994 Number of employees: 120
Country of operation: Hanoi - Vietnam

The Press Club...
appletreetourismhospitality

Business sector: Tourism
Year founded: 2003 Number of employees: 90
Country of operation: Hal...
Business sector: Tourism

Business sector: Tourism

Year founded: 2005 Number of employees: 20

Year founded: 2008 Number ...
appletreetourismhospitality

Business sector: Tourism
Year founded: 2013 Number of employees: 145
Country of operation: Ba...
Business sector: Tourism

Business sector: Tourism

Year founded: 2014 Number of employees: xx

Year founded: 2009 Number ...
appletreeimportdistributionretail

Business sector: Import  Distribution
Year founded: 2004 Number of employees: 654
Count...
Business sector: Retail
Year founded: 2004 Number of employees: 144, 4 shops
Country of operation: Vietnam

Annam Gourmet ...
appletreeimportdistributionretail

Business sector: Import  Distribution
Year founded: 2010 Number of employees: 278, 46 s...
Business sector: Retail

Business sector: Import  Distribution

Year founded: 2011 Number of employees: 80

Year founded: ...
18 Hai Ba Trung  District 1
Ho Chi Minh City Vietnam  
Tel:	 +84 (8) 823 5800
Fax:	+84 (8) 823 5801
www.appletree-asia.com
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Apple Tree Group Brochure 2014 - Entrepreneurs in Asia

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Apple Tree Group Brochure 2014 - Entrepreneurs in Asia

  1. 1. entrepreneurs in Asia
  2. 2. appletreegroupinformation Entrepreneurs in Asia From its founding in 1993, offering the first inbound tours for European tourists to Vietnam with 3 employees based in Saigon, the Group has expanded to include market leading positions primarily in service-oriented businesses across much of Asia. Today the Group entrepr employs 2,500 staff including 250 expatriates.
  3. 3. preneurs Entrepreneurial model AppleTree has expanded by applying a simple and focused entrepreneurial philosophy: • In a developing economy most ideas are good; Execution is the key • Focus on business models that have already proven successful in developed economies • Concentrate on businesses in which the Group’s added value can be priced-in • Only pursue opportunities in which the Group can obtain either long-term exclusivity or at least enough time in market to establish a lead and/or barriers to entry • Prefer Joint-Ventures and build long-term relationships with local partners
  4. 4. appletreegroupstructure&performance Group Structure Apple Tree is a diversified group operating in Vietnam, Laos, Cambodia, Myanmar, Thailand, Indonesia, China and Japan. With a resolute entrepreneurial spirit, Apple Tree develops in the fast growing South-East Asian region with a focus on: - Tourism & Hospitality - Import, Distribution & Retail Jean-Marc Merlin Eric Merlin
  5. 5. Apple Tree Structure Import & Distribution Tourism & Hospitality Exotissimo Group Kamu Lodge Emeraude Classic Cruises Nava Mekong La Résidence Hôtel & Spa Inle Lake Convent Hotel The Press Club Bagan Lodge Myanmar Hotel Villa Maly Import / Wholesale (Annam) – Food – Wine Retail – Annam Gourmet Market – The Warehouse – New Cho Franchise – Yves Rocher Group Performance Total revenues including minority interests 190 2013
  6. 6. appletreegrouptimeline 1993 Exotissimo Travel opens in Vietnam and Paris, France Joint Venture agreement signed with the Association 1994 of Vietnamese Journalists to develop a land plot in downtown Hanoi into the Press Club” 1995 Exotissimo Myanmar opens 1997 Hanoi Press Club opens providing Grade A office space and western restaurants 2000 Exotissimo Cambodia opens The first annam store in HCM 2001 Exotissimo Barcelona opens 2002 The Warehouse distribution business established Exotissimo Laos opens Press Club JV renegotiated into a 100% foreign owned company controlled by Apple Tree Planning for Emeraude completed 2003 Joint Venture agreement signed with Huong Giang Tourism to redevelop an existing hotel into La Residence Exotissimo Thailand opens The First Warehouse retail store opens in Saigon Emeraude built and maiden cruise in December 2004 Annam Gourmet opens first retail location in Saigon Kamu Lodge, Laos begins development The Warehouse opens in Hanoi 2005 La Résidence Hotel opens in Hue Exotissimo opens San Francisco, USA sales office Kamu Lodge opens in Laos Annam Gourmet opens in An Phu, Saigon
  7. 7. 2007 first Yves Rocher retail store opens in HCMC The The Warehouse opens new retail store in District 5, HCMC Emeraude Café opens in Halong Bay Exotissimo Laos is granted the first foreign owned travel license in the country Exotissimo opens its head operational headquarters in Bangkok The Prudential Vietnam Fund becomes a minority shareholder to finance the growth of the Group 2008 Annam completes the acquisition of plots of land in HCMC and Danang for the construction of warehousing and logistics units The Villa Maly boutique hotel opens in Luang Prabang Annam Gourmet opens two more shops in the West Lake district of Hanoi and in the Saigon South new city centre Exotissimo opens a new travel agency in 18 Hai Ba Trung and in the Saigon South new city centre Exotissimo opens Berlin and Melbourne sales offices Yves Rocher store opens in Hanoi 2009 Exotissimo Indonesia opens in Bali 2010 A Joint-Venture contract is signed with the Casino Group to develop a chain of urban supermarkets in Vietnam: New Cho The Haagen Dazs distribution contract is signed for Vietnam with General Mills The flagship Annam Gourmet stores in HCMC are expanded 2011 Exotissimo Japan opens in Tokyo The first Warehouse store opens in Cambodia The first 5 units of the New Cho retail chain are opened in HCMC The 15th Yves Rocher store opens in Vietnam The Prudential Vietnam Fund sells its minority stake to the founding shareholders 2012 Exotissimo opens in Beijing, China Annam opens in Yangon La Residence becomes MGallery 2013 Bagan Lodge opens Exotissimo celebrates its 20 years Yves Rocher opens its 45th outlet in Yangon New Warehouse shops in HCMC and in Yangon
  8. 8. appletreetourismhospitality Business sector: Tourism Year founded: 1993 Number of employees: 700 Countries of operation: Vietnam, Laos, Cambodia, Thailand, Myanmar, Indonesia, Japan, China. Plus sales offices in France, Spain, Germany, US, Australia and Great Britain. B2B Sales Offices in France, Spain, Germany, Great Britain, USA, Brazil and Australia Exotissimo Travel Started in Vietnam in 1993, Exotissimo Travel has achieved international recognition as a highly successful destination management company, with inbound and outbound services. Since its creation, it has developed an extensive network exotiss throughout South-East Asia and has opened offices in Myanmar, Cambodia, Laos, Thailand, Indonesia, Japan and China. Exotissimo Travel has dedicated sales offices in France, Spain, Germany, Australia, USA and Great Britain. Exotissimo Travel offers inbound travel services, MICE and adventure travel.
  9. 9. simo travel From its pioneering days in newly-opened Vietnam to its current status as a leading provider of quality destination management services in Asia, Exotissimo has worked hard to improve its core competencies and deliver genuine value to its partners. Exotissimo prides itself on being a leader in the experiential travel segment. With great passion and intricate knowledge of the region, Exotissimo deliver innovative experiences for today's discerning traveler.
  10. 10. appletreetourismhospitality Business sector: Tourism Year founded: 2003 Number of employees: 200 Location: Hue - Vietnam La Residence Hotel Spa M Gallery La Résidence Hôtel Spa by Accor is an elegant art décor hotel, formerly the French governor's residence in the 1920's. Nestled on the banks of the Perfume River, the hotel features Le Parfum, a fine dining restaurant, a lobby bar, meeting rooms, a tennis court, a luxury spa and a large outdoor swimming pool at river height giving the illusion of merging into the Perfume River. Its incredible location overlooking the Citadel and the Perfume River gives the hotel its uniqueness embracing total serene tranquility.
  11. 11. Business sector: Tourism Year founded: 1994 Number of employees: 120 Country of operation: Hanoi - Vietnam The Press Club The Hanoi Press Club is an impressive six-storey property with interiors reminiscent of Hanoi in the prospering 1920’s. The bold Indochine modern design and stunning central location facing to the Hanoi Opera House and the Metropole Hotel are the draw cards for this unique place. Within The Press Club, The Restaurant offers a fine dining experience, while the large elegant ballroom and function rooms can be configured to suit all banqueting needs.
  12. 12. appletreetourismhospitality Business sector: Tourism Year founded: 2003 Number of employees: 90 Country of operation: Halong bay - Vietnam Emeraude Classic Cruises On the calm waters of Halong Bay, Apple Tree has launched a magnificent ship named Emeraude, modelled in the tradition of the grand old single-wheeled paddle steamers of the colonial era. The original Emeraude was one of the flotillas owned by the Roque family who left Bordeaux in 1858 in search of fame and fortune. The fleet cruised along Indochina's waterways and Halong Bay until 1937 One of the great natural wonders of the world and a UNESCO World . Heritage Site, Halong Bay is only fully appreciated while meandering among the islands and inlets. Designed with 37 luxurious cabins, two of which are suites, the 55-metre vessel is equipped with world-class standards of comfort and safety to make this one-night cruise a unique experience.
  13. 13. Business sector: Tourism Business sector: Tourism Year founded: 2005 Number of employees: 20 Year founded: 2008 Number of employees: 50 Country of operation: Luang Prabang - Laos Country of operation: Luang Prabang - Laos Kamu Lodge Villa Maly Kamu Lodge is an authentic eco-lodge o n the banks Located in the heart of the UNESCO Heritage city of Luang Prabang in Laos, of the Mekong just three hours upstream from Villa Maly is conveniently situated within walking distance of the main historical Luang Prabang. This unique eco-friendly concept in attractions and places of interest. With an original blend of French colonial Laos offers 20 comfortable tents with electricity and furnishings mixed with charming Laos architectural detailing creates an ambiance of private bathrooms. staying in a luxury private villa. The experience offers many activities, including rice The central building was formerly a private residence of nobility, with its original planting and harvesting, learning the Lao method of splendour derived from the 1920’s, evocative of the past French influence. There are fishing and other traditional activities. five low rise buildings housing 33 rooms and suites, all with views overlooking the garden and splendid swimming pool.
  14. 14. appletreetourismhospitality Business sector: Tourism Year founded: 2013 Number of employees: 145 Country of operation: Bagan - Myanmar Bagan Lodge Perched on the edge of an archaeological wonderland, 85 room Bagan Lodge is gateway to some of the world's most magnificent temples and pagodas. The rooms and suites evoke the romance of a storied expedition, albeit in posh, air-conditioned comfort. The restaurant and bars are fuel to the fire of local adventure, and our swimming pool and spa are an oasis any time of day.
  15. 15. Business sector: Tourism Business sector: Tourism Year founded: 2014 Number of employees: xx Year founded: 2009 Number of employees: 8 Country of operation: Myanmar Country of operation: Luang Prabang - Laos Sanctum Inle Resort Nava Mekong The Resort rests on the eastern shore of Inle Lake within the The first dining cruise on the Mekong in Luang Prabang, the Nava Mekong offers blue treetop ranges of the Shan Hills. Just a 20 minutes boat passengers a leisurely lunch cruise or sunset dinner cruise. As you leave the peninsula of ride from the town of Nyaung Shwe, the Resort is a perfect Luang Prabang behind you, witness rural life and peaceful sceneries on the banks of the base from which to explore the wonders of Inle Lake and river as you cruise upstream. the surrounding region. The lake's top resort offers guests a secluded retreat with 80 comfortable rooms built along the Both cruises feature a delicious menu of traditional Lao fare, served by staff in authentic shallow waters of the shoreline. The Sanctum Inle Resort dress. The Lunch cruise travels as far as Pak Ou Caves, where passengers can marvel at blends harmoniously with its surroundings and offers guests more that 5000 Buddha statues. Guests of the dinner cruise enjoy the sunset and live the best in modern comforts, professional service, and a entertainment provided by local villagers who dance in traditional costume to Lao music. truly unforgettable visit.
  16. 16. appletreeimportdistributionretail Business sector: Import Distribution Year founded: 2004 Number of employees: 654 Countries of operation: Vietnam, Cambodia, Laos and Myanmar. Annam Fine Food Annam Fine Food is a wholesale exclusive importer and distributor of highend food and wine labels in Indochina. Among other brands, Annam Fine Food provides Barilla, Tabasco, Pepperidge Farm cookies, Kettle Chips, McCormick, annam Saupiquet and Teisseire. For beverages, Annam is the exclusive distributor of Georges Duboeuf, Baron Philippe de Rothschild, Chapoutier, Antinori, Joseph Drouhin, Perrier, Teisseire, Roederer, Tree Top, Duvel, Leffe and Yalumba.
  17. 17. Business sector: Retail Year founded: 2004 Number of employees: 144, 4 shops Country of operation: Vietnam Annam Gourmet Market Annam Fine Food’s main depot center is in Cat Lai, Ho Stylish and exclusive, these retail stores offer connoisseurs the finest Asian and Chi Minh City, with 4,000 sqm, handling the storage and Western delicacies, including cheese, meat, coffee, cereals, organic fruit and distribution of its 7 ,000 skus all over Vietnam and neighboring vegetables, wines and beers, as well as luxury brand Fauchon®. The in-store deli countries Laos, Cambodia and Myanmar. serves tasty baguette rolls, sandwiches and salads in a comfortable lounge area. There are also two distribution platforms in the Northern The Company is constantly looking for new business partners around the and Central area of Vietnam to ensure timely distribution. world, sourcing high quality products to introduce to the Asian market. The main distribution center in HCMC and that of Hanoi can accommodate products with storage requirement from 4C to room temperature which are sufficient for cheese, ham, wine, chocolates, and biscuits.
  18. 18. appletreeimportdistributionretail Business sector: Import Distribution Year founded: 2010 Number of employees: 278, 46 shops Country of operation: Vietnam, Cambodia, Laos Myanmar Yves Rocher Yves Rocher is the world leader in botanical beauty care, with over 30 million clients and 1,600 beauty centers worldwide, built up over the last 50 years. Located across five continents, Vietnam is the fifth country representing the brand in Asia. Products are made from natural and active ingredients, which offer every woman a solution at an affordable price. Our professionals receive ongoing training which allows them to provide up-to-date expert advice on which treatments are best suited to each individual customer.
  19. 19. Business sector: Retail Business sector: Import Distribution Year founded: 2011 Number of employees: 80 Year founded: 2002 Number of employees: 107, 7 shops Country of Operation: Vietnam Country of operation: Vietnam, Cambodia, Myanmar New Cho The Warehouse In 2011 Apple Tree Group and its joint venture partner The Warehouse is the pre-eminent wine merchant in Vietnam, offering a comprehensive launched a new urban supermarket brand, New Cho. With portfolio of the world’s most renowned wine brands. a focus on fresh products, New Cho offers consumers a Wines are sourced from both the old and new worlds and represent the very best modern and convenient shopping experience. productions from the greatest regions. They are shipped and stored with care to ensure they are presented in ideal condition for immediate consumption or for further cellaring. The Group has already opened 7 stores in Ho Chi Minh City A comprehensive catalog of best sellers and special offers is issued several times a year. and has aspirations to expand to around 20 stores within 2012/2013. The Warehouse also offers a first-class range of spirits, wine accessories, glassware, refrigeration and the latest wine related books and magazines.
  20. 20. 18 Hai Ba Trung District 1 Ho Chi Minh City Vietnam Tel: +84 (8) 823 5800 Fax: +84 (8) 823 5801 www.appletree-asia.com

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