Comparison Site Analysis V2

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Comparison Site Analysis

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Comparison Site Analysis V2

  1. 1. Comparison websites in China analysis <ul><li>Business Model </li></ul><ul><li>Main Player </li></ul>
  2. 2. Business Model <ul><li>Search engine VS. Publisher </li></ul>Product Search engine- shows photographs of relevant products . Searches can be restricted by price, type of good, and retailer. Pure product search engine- Not directly or indirectly dealing with agency or online retailer. They offer it as a service to bring more traffic from shoppers.
  3. 3. Retailer Compare price Google’s Ads
  4. 4. Yahoo’s Ads Retailer
  5. 5. Retailer
  6. 6. Publisher Compare price Main comparison publisher in US Not directly or indirectly dealing with agency or online retailer. They offer it as a service to bring more traffic from shoppers.
  7. 7. Publisher Retailer
  8. 8. <ul><li>Cashback </li></ul>Publisher CPS deal via cashback Big issue of this way
  9. 9. Chinese Publisher 60-80% of comparison sites use cashback to hook people attention in China, even online payment firm do the same thing.
  10. 10. China Publisher Feb 2008 Dangdang made a announce that don’t allow cashback any longer for CPS after amazon China changed its policy for cashback. Cashback abuse brings a great number of online shoppers making orders via publishers’ instead of official site.

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