World's first Virtual Green Run

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Introducing a revolutionary way save the planet - using Google Earth!

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World's first Virtual Green Run

  1. 1. © Limited authorized circulation and copyright on contents.
  2. 2. DO YOU FEEL IT IN THE SUNSHINE do you feel it in the rain DO YOU FEEL IT IN THE OCEAN when the waves are clean DO YOU FEEL IT IN THE EVENING when the moon is up DO YOU FEEL IT IN YOUR BONES when she fills you up OH YEAH SHE BREATHES GOOD LUCK mother earth mother earth SHE BREATHES GOOD LUCK do you feel it on the inside DO YOU FEEL IT IN THE OUT do you feel it when you're up up DO YOU FEEL IT WHEN YOU’RE DOWN do you feel it in the mountains WHEN THE POWDER FALLS do you feel it on the water NO WIND AT ALL - The Mother, by Xavier Rudd Please turn on your speakers © Limited authorized circulation and copyright on contents.
  3. 3. Man, we love to travel! There’s wanderlust in most of us. The lure of travelling to new places was, is and always will draw us with its power of new experiences. But very few can afford to do so. Not anymore. Google Earth has opened a virtual treasure trove of exotic cities, lost jungles, towering mountains, crystal seas, mystic lakes and majestic natural and manmade marvels to billions of computer users. It’s fascinating. It’s addictive. It’s an opportunity waiting to be tapped…. for Mother Earth! © Limited authorized circulation and copyright on contents.
  4. 4. Presenting the world’s first virtual green race with Google Earth! © Limited authorized circulation and copyright on contents.
  5. 5. © Limited authorized circulation and copyright on contents.
  6. 6. Race for green Embark on a global virtual green race. Follow placemarks, cryptic clues, GPS co-ordinates, and virtual tours to find your way to your destination. Collect information on the go, soar on the flight simulator, sign up for an eco-campaign , volunteer for ozone control and more! The first participant(s) to reach the destination get to go there on an all-expenses paid holiday for two! © Limited authorized circulation and copyright on contents.
  7. 7. What’s good for Earth is good for Google With Google’s reach and popularity, it’s natural for Google to be the principal sponsor for the green race. Besides greater brand popularity, it gives Google a platform to show its other pioneering services: and above all, lead the way in innovative CSR initiatives that touch the lives of billions. © Limited authorized circulation and copyright on contents.
  8. 8. Inspiring green A multi-media campaign will announce the contest across India with greater emphasis on online promotion using The contest promo will begin with teasers, followed by the announcement campaign. Imagine the TG: anyone with a computer and a broadband connection, with a desire to discover and preserve the planet! © Limited authorized circulation and copyright on contents.
  9. 9. The name of the game © Limited authorized circulation and copyright on contents.
  10. 10. Partnering to empower • WWF • Earth Hour • National Geographic • Eco.org • Earth Watch • United Nations © Limited authorized circulation and copyright on contents.
  11. 11. The modus operandi • Registration will be free, and done on the contest website. Individual or team profiles will be created by the participants. • The contest will be on for a period of 2 weeks, with each day a landmark. • Once participants sign up, they get daily clues on where to go, what to do, what to find, what to note etc. by email/SMS. • As they continue to travel, they will be required to record their tour (on ) and fill in daily reports on the contest website. © Limited authorized circulation and copyright on contents.
  12. 12. The modus operandi (contd.) • As they progress, certain hints, pointers etc. will be provided on etc. which the participant will need to follow to collect more points and proceed further. • Cryptic clues to places will be given, for which participants will use to find the right answer. • Extra points will also be given to participants who manage to detour a bit and discover interesting, yet lesser known places (volcanoes, deserts, lakes) etc. which they need to add as a part of their daily online journal. © Limited authorized circulation and copyright on contents.
  13. 13. Going green is rewarding • Assorted prizes will be given for weekly landmarks. With the stakes getting higher each week, the value of prizes will also be raised. • Assorted prizes: desktop computers, laptops, computer gear, GPS navigator, free unlimited broadband connection, mountain bikes etc. © Limited authorized circulation and copyright on contents.
  14. 14. Eco friendly celebs During the contest, film, TV, sport and other social celebrities will be invited for a live video chat on the contest website with the participants to share their experiences about the places they’ve visited and their personal green initiatives. © Limited authorized circulation and copyright on contents.
  15. 15. The future’s greener! The future of the contest is, well, going to get greener! In the future editions of the race, we will see greater levels of engagement and greater challenges – with the race quickly turning into a global movement! From India to the world, the race will cut across continents; with thousands of green citizens racing across the planet – on Google Earth, on the web, on the ground! © Limited authorized circulation and copyright on contents.
  16. 16. Getting involved Imagine the lines of reality blurred with the virtual race combined with live activities. Imagine the entire globe coming together in a race to save the planet. Imagine participating teams doing their bit online and offline, passing the baton from one city to another, from one country to another, one initiative to another. © Limited authorized circulation and copyright on contents.
  17. 17. Living the promise for life Plant a tree. Upload a video of a polluted river. Rescue an animal. Blog on disappearing ozone. Share tips on saving water. Or Power. Or fuel. Walk to work. Reduce carbon footprint. Clean a lake. Clear a dump. Save nesting grounds. Create an online photo album of animal abuse. Take measurements of air pollution around your house. Install a solar water heater. Install LEDs. Present a great eco-idea. Start a community initiative. Volunteer for WWF or PETA. Volunteer for life. © Limited authorized circulation and copyright on contents.
  18. 18. One planet. One people. One chance From Bangalore to Bangkok. From LA to Lagos. From Cairo to Colombo. From Moscow to Madrid. From Rio to Riyadh. Imagine the power of the people, internet and Google Earth coming together as one - in a race to recharge our planet! © Limited authorized circulation and copyright on contents.

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