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Social Media Marketing for Libraries - Real Cases, Real Results

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The session examined social media best practices, the role of search engines in social media, Google+, social media tools that help maximize campaign ROI, and a case study that examined real results from a real library’s social media campaign. After reviewing the case study, one attendee was able to plan a social media campaign during the session for attendees to view and learn.

http://www.kunocreative.com/blog/bid/67858/Social-Media-Marketing-for-Libraries-Real-Cases-Real-Results

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Social Media Marketing for Libraries - Real Cases, Real Results

  1. 1. Twitter: @CPollittIU - #ILF11
  2. 2. Twitter: @CPollittIU - #ILF11 kunocreative.com *No Kittens were Harmed In the creation of this slide deck. . .
  3. 3. Twitter: @CPollittIU - #ILF11 kunocreative.com As a Matter of Fact. . . Everyone involved had a GREAT time!!!
  4. 4. Introduction <ul><li>Chad H. Pollitt </li></ul><ul><ul><li>Certified HubSpot Partner </li></ul></ul><ul><ul><li>Internet Marketing Masters Certification, University of San Francisco </li></ul></ul><ul><ul><li>Former Marketing Manager for Facebook TabSite </li></ul></ul><ul><ul><li>Over $10 Million in tracked ROI for SEO </li></ul></ul>Twitter: @CPollittIU - #ILF11 kunocreative.com
  5. 5. Agenda <ul><li>Social Media Expectations </li></ul><ul><li>Case Study </li></ul><ul><li>Campaign Building – Live! </li></ul><ul><li>Social Media Tools </li></ul><ul><li>Google+ & The role of Search Engines * Time permitting </li></ul><ul><li>Q&A </li></ul>Twitter: @CPollittIU - #ILF11 kunocreative.com
  6. 6. <ul><li>Just for Kids? </li></ul><ul><li>Just a Fad? </li></ul><ul><li>Waste of Time? </li></ul><ul><li>Let the Intern do it? </li></ul>kunocreative.com Social Media Expectations Question Your Assumptions. . . Twitter: @CPollittIU - #ILF11
  7. 7. Social Media Expectations Twitter: @CPollittIU - #ILF11 kunocreative.com What social media isn’t. . .
  8. 8. kunocreative.com Social Media Expectations What social media is. . . Twitter: @CPollittIU - #ILF11
  9. 9. Twitter: @CPollittIU - #ILF11 kunocreative.com Social Media Expectations What social media is. . .
  10. 10. kunocreative.com Twitter: @CPollittIU - #ILF11 Social Media Expectations What social media is. . .
  11. 11. Twitter: @CPollittIU - #ILF11 kunocreative.com Real Cases, Real Results Lorain Public Library System
  12. 12. Twitter: @CPollittIU - #ILF11 kunocreative.com Real Cases, Real Results Lorain Public Library System
  13. 13. Twitter: @CPollittIU - #ILF11 kunocreative.com Real Cases, Real Results Lorain Public Library System
  14. 14. Twitter: @CPollittIU - #ILF11 kunocreative.com Real Cases, Real Results Lorain Public Library System
  15. 15. Twitter: @CPollittIU - #ILF11 kunocreative.com Real Cases, Real Results Lorain Public Library System
  16. 16. Twitter: @CPollittIU - #ILF11 kunocreative.com Real Cases, Real Results Lorain Public Library System Share memories and stories about what the Library system means to you and your family
  17. 17. Twitter: @CPollittIU - #ILF11 kunocreative.com Real Cases, Real Results Lorain Public Library System Start Date In Between Campaigns
  18. 18. Twitter: @CPollittIU - #ILF11 kunocreative.com Real Cases, Real Results Lorain Public Library System
  19. 19. Twitter: @CPollittIU - #ILF11 kunocreative.com Campaign Building – Live!
  20. 20. Twitter: @CPollittIU - #ILF11 kunocreative.com Campaign Building – Live!
  21. 21. <ul><ul><li>AppBistro.com – List of Apps & Pricing </li></ul></ul><ul><ul><li>AllFacebook.com – Unofficial Blog </li></ul></ul><ul><ul><li>TabSite.com – Custom Pages </li></ul></ul><ul><ul><li>WildfireApp.com – Suite of Apps </li></ul></ul><ul><ul><li>Tweetdeck – Post to Multiple Accounts </li></ul></ul>Twitter: @CPollittIU - #ILF11 kunocreative.com Social Media Tools
  22. 22. <ul><ul><li>Klout.com – Measure Influence </li></ul></ul><ul><ul><li>Twitterfeed.com – Syndicate Content </li></ul></ul><ul><ul><li>TwitPic.com – Post Pictures </li></ul></ul><ul><ul><li>TwitPoll.com – Create Polls </li></ul></ul><ul><ul><li>Tweetdeck / HootSuite – Post to Multiple Accounts, Monitor Followers </li></ul></ul>Twitter: @CPollittIU - #ILF11 kunocreative.com Social Media Tools
  23. 23. <ul><li>Social Media 7% SERP Impact * </li></ul><ul><li>Brand Popularity 7% SERP Impact * </li></ul><ul><li>Social Media has a 14% SERP Impact </li></ul><ul><li>*2011 Search Engine Ranking Factors Report – SEOmoz.org </li></ul>Twitter: @CPollittIU - #ILF11 kunocreative.com Google+ & the Role of Search Engines
  24. 24. Twitter: @CPollittIU - #ILF11 kunocreative.com Google+ & the Role of Search Engines
  25. 25. kunocreative.com Social Media Take-a-ways <ul><li>Content is KING! </li></ul><ul><li>Have Realistic Expectations </li></ul><ul><li>Set Measurable Goals </li></ul><ul><li>Develop a Multi-channel Strategy </li></ul><ul><li>Define Tactics </li></ul><ul><li>Have Fun!!! </li></ul>Twitter: @CPollittIU - #ILF11
  26. 26. <ul><li>Facebook.com/kunocreative </li></ul>Social Media Cheat Sheets & How-to Videos Twitter: @CPollittIU - #ILF11
  27. 27. Thank You for Attending! <ul><li>Contact Kuno Creative for more information about effective Social Media Marketing, SEO & Inbound Marketing. </li></ul>Twitter: @CPollittIU - #ILF11 kunocreative.com Slides are available at Questions?

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