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Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less


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This week's episode offers up a list of best practices and considerations for press release optimization in order to maximize search engine benefits for the press release as well as the website it links to. Some of the topics covered include social media, URL redirects, tracking URLs, inbound links, images, video, duplicate content and how many links to include in a press release.

Video and additional commentary are available here:

Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

Published in: Business, Technology, Design
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Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

  1. 1. Press Release Optimization Twitter: #Kuno - @CPollittIU
  2. 2. Press Release Optimization Twitter: #Kuno - @CPollittIU
  3. 3. Press Release Optimization• Social Media Considerations• URL Redirects, Tracking URLs• Backlinks• Images, Video• Duplicate Content• Links Twitter: #Kuno - @CPollittIU
  4. 4. Press Release Optimization Twitter: #Kuno - @CPollittIU
  5. 5. Press Release Optimization Twitter: #Kuno - @CPollittIU
  6. 6. Press Release Optimization Expect 200+ backlinksAlways ask the paid wire how many to expect Twitter: #Kuno - @CPollittIU
  7. 7. Press Release Optimization Twitter: #Kuno - @CPollittIU
  8. 8. Press Release OptimizationIf publishing on website wait 1 st 24 hours before distribution Twitter: #Kuno - @CPollittIU
  9. 9. Press Release OptimizationRule of Thumb• < 250 words = 1 link• 250 to 400 words = 2 links• 400 to 750 words = 3 to 4 links• 750 to 1000 words = 5 links• Don’t submit PRs over 1000 words Twitter: #Kuno - @CPollittIU
  10. 10. The Press Release Optimization Guide Twitter: #Kuno - @CPollittIU
  11. 11. Thanks for Watching! Slides are available at Twitter: #Kuno - @CPollittIU