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Mobile Marketing - Mobile Websites, Apps, SMS/Text & QR Codes

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Join Kuno Creative's John McTigue (Executive Vice President) and Chad Pollitt (Director of Social Media & Search Marketing) as they present Mobile Inbound Marketing – a look at effective mobile websites, mobile applications, SMS/Text Messaging and QR Code use.

Webinar highlights:

-Best practices for creating an effective mobile website
-Integrating mobile smart phone applications into the inbound marketing mix
-How to build leads using SMS/text messaging
-Examples of successful QR code use in marketing and business

http://www.kunocreative.com/blog/bid/66558/Mobile-Inbound-Marketing-for-Your-Business

Published in: Business, Technology
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Mobile Marketing - Mobile Websites, Apps, SMS/Text & QR Codes

  1. 1. Twitter: #KunoMobile Mobile Inbound Marketing with Mobile Websites, Smart Phone Apps, SMS/Text Messaging & QR Codes
  2. 2. The Mobile Agenda <ul><li>Mobile Websites </li></ul><ul><li>Smart Phone Apps </li></ul><ul><li>SMS/Text Messaging </li></ul><ul><li>QR Codes </li></ul><ul><li>Q&A </li></ul>Twitter: #KunoMobile @ CPollittIU @ jmctigue kunocreative.com John McTigue Executive Vice President Chad Pollitt Director of Social Media & Search Marketing
  3. 3. Mobile Web Use Exploding Twitter: #KunoMobile kunocreative.com
  4. 4. How Do People Use The Mobile Web? Via Latesttechworld.com Twitter: #KunoMobile kunocreative.com
  5. 5. Mobile Commerce Leading the Way Via KissMetrics Mobile retail to reach $12 billion by 2014 - Juniper Twitter: #KunoMobile kunocreative.com
  6. 6. What About B2B? <ul><li>59% of US Executives used a mobile site or app to help make an informed decision </li></ul><ul><li>B2B mobile marketing to grow from $26 million in 2009 to $106 million in 2014 - Forrester </li></ul><ul><li>64% of B2B decision makers currently read their email via mobile devices </li></ul>Twitter: #KunoMobile kunocreative.com
  7. 7. You Already Have a Mobile Website Twitter: #KunoMobile kunocreative.com
  8. 8. You Already Have a Mobile Website … but can you read & navigate it? Less than 50% of the top websites are optimized for the web - Blaze Twitter: #KunoMobile kunocreative.com
  9. 9. Mobile site didn’t function as expected Mobile site crashed, froze, or received an error Mobile site not available Formatting of mobile site made it difficult to read/use Mobile site slow to load SOURCE: GOMEZ, “WHEN SECONDS COUNT: NATIONAL CONSUMER SURVEY ON WEBSITE AND MOBILE PERFORMANCE EXPECTATIONS” CONDUCTED BY EQUATION RESEARCH, SEPT. 7, 2010 – Courtesy, MoFuse Challenges of Websites on Mobile Twitter: #KunoMobile kunocreative.com
  10. 10. Intelligent Mobile Web Design Twitter: #KunoMobile kunocreative.com
  11. 11. Options for Mobile Web Design Responsive Web Design Move to center Move to center Uses HTML/CSS3 to reposition, resize or hide elements kunocreative.com Twitter: #KunoMobile Desktop Only Desktop Only Core Elements Web + Mobile Turn off for mobile Turn off for mobile Change fonts & sizes for mobile Desktop page – 1024 X 768
  12. 12. Options for Mobile Web Design Responsive Web Design kunocreative.com Twitter: #KunoMobile
  13. 13. Options for Mobile Web Design Separate Mobile Site Desktop & Tablet Smartphones kunocreative.com Twitter: #KunoMobile
  14. 14. Options for Mobile Web Design kunocreative.com Twitter: #KunoMobile Responsive Web Design Separate Mobile Site + Single website and domain + Modern approach to web design + No delay in transfer to mobile site - Need a skilled web designer - Hard to maintain & update - Expensive! + Simple design and maintenance + Easy to update frequently + Content appropriate for mobile + Works on any smartphone/browser + Don’t need skilled web designer + Relatively inexpensive RECOMMENDED
  15. 15. Best Content for Business Mobile kunocreative.com Twitter: #KunoMobile <ul><li>Quick Info </li></ul><ul><li>Click to Call </li></ul><ul><li>Email </li></ul><ul><li>Location </li></ul><ul><li>Short Text/Blogs </li></ul><ul><li>Keywords </li></ul><ul><li>Blog Length </li></ul><ul><li>Relevance </li></ul><ul><li>Local </li></ul><ul><li>Map </li></ul><ul><li>GeoSocial </li></ul><ul><li>Coupons </li></ul><ul><li>Video/Audio </li></ul><ul><li>Short videos </li></ul><ul><li>Podcasts </li></ul><ul><li>Webinars </li></ul><ul><li>Social </li></ul><ul><li>Feeds </li></ul><ul><li>Sharing </li></ul><ul><li>Cust. Svc. </li></ul><ul><li>Shop </li></ul><ul><li>Branded </li></ul><ul><li>Products </li></ul><ul><li>Services </li></ul>
  16. 16. B2B and SMB Mobile Sites Professional Services http://m.sidley.com Marketing Blog http://marketingprofs.com HVAC Company http://serviceisback.com Plumbing Company http://coolray.com Twitter: #KunoMobile kunocreative.com
  17. 17. Business Mobile Apps LawBox Federal Statutes Index HVAC Toolkit Plumbing Formulator Oracle CRM Sales Force Support Twitter: #KunoMobile kunocreative.com
  18. 18. Should You Build an App? Small app: ~ $3K - $6K Big app: ~ $10K - $100K Via Zabisco.mobi <ul><li>App Ideas: </li></ul><ul><li>Logistics & Scheduling </li></ul><ul><li>Business Calculators </li></ul><ul><li>Planning Modules </li></ul><ul><li>Mobile Marketing! </li></ul><ul><li>Sales Support </li></ul><ul><li>Collaboration </li></ul><ul><li>Training & Language </li></ul>Twitter: #KunoMobile kunocreative.com
  19. 19. Website vs App? You already have a mobile website, remember? Optimize it for mobile. Then go build a cool app. Via dailyinfographic.com Twitter: #KunoMobile kunocreative.com
  20. 20. How Do People Use the Mobile Web? Via Flowtown.com Twitter: #KunoMobile kunocreative.com
  21. 21. Mobile Statistics - SMS kunocreative.com “ Eight trillion text messages will be sent this year” Source: PORTIO RESEARCH Twitter: #KunoMobile “ Application to person SMS (automated alerts from banks, offers from retailers, m-tickets, etc.) is expected to overtake person to person SMS in 2016” Source: JUNIPER RESEARCH
  22. 22. SMS/Text Messaging kunocreative.com Twitter: #KunoMobile <ul><li>SMS Marketing Campaigns: </li></ul><ul><li>Sign-ups/Registrations </li></ul><ul><li>Mobile Coupons/Promotions </li></ul><ul><li>MMS – Video & Voice </li></ul><ul><li>Reminders/Alerts </li></ul><ul><li>Many Others. . . </li></ul>
  23. 23. SMS/Text Messaging kunocreative.com Twitter: #KunoMobile
  24. 24. SMS/Text Messaging kunocreative.com Twitter: #KunoMobile Let’s try it… Receive a 44Doors Capture coupon code valid for a 60-day free trial by texting: Kuno to 44040
  25. 25. SMS/Text Messaging kunocreative.com Twitter: #KunoMobile Text Kuno to 44040
  26. 26. Mobile Statistics – QR Codes kunocreative.com “ 52% of Americans have seen or heard of QR Codes” Source: AUSTIN & WILLIAMS Twitter: #KunoMobile “ 28% of smartphone users in the US have scanned a QR Code” Source: AUSTIN & WILLIAMS
  27. 27. QR Codes kunocreative.com Twitter: #KunoMobile <ul><li>QR Code Campaigns: </li></ul><ul><li>Sign-ups/Registrations </li></ul><ul><li>Sweepstakes/Contests/Give-a-ways </li></ul><ul><li>Mobile Voting </li></ul><ul><li>Mobile Coupons/Promotions </li></ul><ul><li>Rich Multimedia Access </li></ul>
  28. 28. QR Codes kunocreative.com Twitter: #KunoMobile
  29. 29. QR Codes kunocreative.com Twitter: #KunoMobile
  30. 30. QR Codes kunocreative.com Twitter: #KunoMobile Let’s try it … Receive a 44Doors Capture coupon code valid for a 60-day free trial by scanning:
  31. 31. QR Codes kunocreative.com Twitter: #KunoMobile
  32. 32. SMS or QR Codes? kunocreative.com Twitter: #KunoMobile
  33. 33. SMS & QR Codes! kunocreative.com Twitter: #KunoMobile Scan Text Click http://44d.co/kuno
  34. 34. Mobile Marketing Technology kunocreative.com Twitter: #KunoMobile
  35. 35. Twitter: #KunoMobile Inbound Marketing Software Mobile Marketing Software Mobile Website Software & Hosting Mobile Solutions Design, Strategy, Content & Services kunocreative.com
  36. 36. Next Steps? <ul><li>Additional Resources </li></ul><ul><li>Download our Mobile Presence White Paper available in the Kuno Resources section </li></ul><ul><li>KunoCreative.com/resources </li></ul>Twitter: #KunoMobile kunocreative.com
  37. 37. Next Steps? <ul><li>What About GeoSocial? </li></ul><ul><li>Download our GeoSocial Media Cheat Sheet available in the Kuno Resources section </li></ul><ul><li>KunoCreative.com/resources </li></ul>Twitter: #KunoMobile kunocreative.com
  38. 38. Next Steps? <ul><li>Start with an Effective Mobile Website Design. </li></ul>Twitter: #KunoMobile kunocreative.com
  39. 39. The Mobile Recap <ul><li>Mobile Websites </li></ul><ul><li>Smart Phone Apps </li></ul><ul><li>SMS/Text Messaging </li></ul><ul><li>QR Codes </li></ul>Twitter: #KunoMobile kunocreative.com @ CPollittIU @ jmctigue John McTigue Executive Vice President Chad Pollitt Director of Social Media & Search Marketing
  40. 40. Thank You for Attending! <ul><li>Contact Kuno Creative for more information about effective mobile websites, mobile apps, SMS/text messaging or QR code campaigns. </li></ul>Twitter: #KunoMobile kunocreative.com Slides are available at Questions? @ CPollittIU @ jmctigue John McTigue Executive Vice President Chad Pollitt Director of Social Media & Search Marketing

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