Leveraging Social Media Influence - Tips from the Experts


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Thanks to everyone who joined the Kuno Creative inbound marketing team in welcoming our guests Jim Kukral, Laura "Pistachio" Fitton and Jay Baer for a panel discussion on social media influence. We discussed creating real business value in social media marketing and how to leverage influence in inbound marketing.

Additional Commentary: http://www.kunocreative.com/blog/bid/73521/Social-Media-Influence-Panel-with-Jim-Kukral-Laura-Fitton-Jay-Baer

If you were unable to attend, or would like a copy of the presentation, feel free to download the webinar slides below. Soon we will release the full video and audio of the presentation too. We'll send out an email to the attendees with a link to the video shortly.

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Leveraging Social Media Influence - Tips from the Experts

  1. 1. Vanessa Knipper Chad PollittDirector of Marketing Director of Inbound Marketing @vknipper @CPollittIU
  2. 2. • Huffington Post Contributor• Professional Speaker & Consultant• Best Selling Author of Many Marketing & Business Books• Adjunct Professor of Internet Marketing for the University of San Francisco• Helps Authors Find Success Selling & Marketing Books via DigialBookLaunch.com
  3. 3. • HubSpot’s Inbound Marketing Evangelist• Professional Speaker• Founded First Twitter for Business Consultancy, Pistachio Consulting• Quoted in BusinessWeek, Forbes, Fortune, Newsweek, the Wall Street Journal and others• Co-author of Twitter for Dummies
  4. 4. • Hype-free, Tequila-loving Social Media Strategist• Professional Speaker & Consultant• Co-author of The Now Revolution• His Blog is the #1 Content Marketing Blog in the World, ConvinceAndConvert.com• Named One of America’s Top Social Media Consultants by Fast Company
  5. 5. Can you introduce Why don’t influencers me to Chris Brogan thank people for RT’s? through Linkedin? Why do certain How do influencers makeinfluencers only follow money when they’re on a handful of people? Twitter all day?
  6. 6. “ What does social media influence mean to you and ” why is it important?“ influential yourselves? ” How did you become
  7. 7. “ Do you measure influence? How do you do it? ”“ How should businesses measure influence? ”
  8. 8. “What is the most important thing a company can do tobuild social media influence? ”
  9. 9. “ How does someone like aplumber or an insurance agentbuild social media influence? ”
  10. 10. “ What is your advice to smallbusinesses that want to reach out ” to influencers in their industry?
  11. 11. “ If all of your social mediaaccounts and history were deleted today, what would you do differently starting tomorrow? ”
  12. 12. TAKEAWAYS
  13. 13. • The Now Revolution is Available at bookstores, Amazon, iTunes, etc.• Speaking Available at JayBaer.com• Content Strategy Consulting Available at ConvinceAndConvert.com• Social Pros Podcast at ConvinceAndConvert.com• Twitter.com/JayBaer• Facebook.com/JayBaer
  14. 14. • See Laura Speak at Inbound 2012 in Boston - InboundConference.com• Booking Available at HubSpot.com/Marketing-Speakers• Twitter for Dummies Available at Amazon.com• Twitter.com/Pistachio• About.me/Pistachio
  15. 15. • Marketing & Business Books Available at JimKukral.com• Speaking & Consulting Available at JimKukral.com• DigitalBookLaunch.com• AuthorMarketingClub.com• Twitter.com/JimKukral• Facebook.com/JimKukral
  16. 16. facebook.com/kunocreative
  17. 17. Thank You for Attending! Questions?Slides are available at KunoCreative.com/blog