This week's episode looks at organic social media marketing using LinkedIn. LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. Specifically, we look at how to optimize a personal profile in order to maximize credibility and trust for engaging in group conversations with the intent of driving web traffic to a blog or website for lead conversion. The video is the first of a two-part series on lead generation using LinkedIn.
Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74092/Lead-Generation-with-LinkedIn-Tuesday-s-Tips-Tactics-Video
Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.