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This week's episode looks at paid social media marketing using LinkedIn, also known as LinkedIn PPC. LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. Specifically, we look at developing personas based on LinkedIn demographics, identifying personae challenges, creating advanced content, developing landing pages, lead nurturing and testing through ad variations. The video is the last of a two-part series on lead generation using LinkedIn.
Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74353/LinkedIn-PPC-Tuesday-s-Inbound-Marketing-Tips-Tactics-Video
Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.