Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

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This week's episode looks at blog post search engine optimization. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results (from Wikipedia). Specifically, we look at seven of the most important on-page SEO factors that Google and the other search engines consider in their ranking algorithms. We also discuss the importance of creating quality problem solving and/or entertaining content for humans and not for search engines. The video is part one of a three-part series on blog post optimization.

Video and commentary are available here: http://www.kunocreative.com/blog/bid/73645/Blog-Post-SEO-Tuesday-s-Inbound-Marketing-Tips-Tactics-Video

Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

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Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

  1. 1. Blog Post Optimization with SEO Twitter: #Kuno - @CPollittIU
  2. 2. Blog Post OptimizationSocial Media Optimization (SMO)Search Engine Optimization (SEO) Conversion Optimization Twitter: #Kuno - @CPollittIU
  3. 3. Blog Post Optimization with SEO Twitter: #Kuno - @CPollittIU
  4. 4. Blog Post Optimization with SEO1. Produce Good Problem Solving/Entertaining Content – Publish Frequently2. Page Titles3. URLs4. Image Alternative Text5. Meta Data6. Header Tags7. Keyword Dispersion/Keyword Families Twitter: #Kuno - @CPollittIU
  5. 5. Blog Post Optimization with SEOProduce Good Problem Solving/Entertaining Content Publish Frequently Twitter: #Kuno - @CPollittIU
  6. 6. Blog Post Optimization with SEO Page Titles1. Keep less than 70 characters2. Put primary keyword phrase towards the beginning3. The page title is the title of the blog post in some software Twitter: #Kuno - @CPollittIU
  7. 7. Blog Post Optimization with SEO URLs1. Include relevant keyword phrases in your URL2. The closer to the “www” the better Twitter: #Kuno - @CPollittIU
  8. 8. Blog Post Optimization with SEO Alternative Text1. Alternative text is for the visually impaired to identify an image2. Always include at least one image3. Always include alt text4. Include relevant keyword phrases Twitter: #Kuno - @CPollittIU
  9. 9. Blog Post Optimization with SEO Meta Data1. Keep meta keywords at 10 or below2. Include keyword phrases in the meta description and keep them natural Twitter: #Kuno - @CPollittIU
  10. 10. Blog Post Optimization with SEO Header Tags1. Use keywords and related keywords2. Organize header tags in logical outline format Twitter: #Kuno - @CPollittIU
  11. 11. Blog Post Optimization with SEO Keyword Dispersion/Keyword Families1. Naturally written content has relevant keyword phrases dispersed throughout2. Using variations of keyword phrases that are considered in the same family is good and natural3. To explore keyword phrases in depth use the Google keyword tool Twitter: #Kuno - @CPollittIU
  12. 12. Search Engine Optimization Cheat Sheet Facebook.com/kunocreative Twitter: #Kuno - @CPollittIU
  13. 13. Blog Post OptimizationSocial Media Optimization (SMO)Search Engine Optimization (SEO) Conversion Optimization Twitter: #Kuno - @CPollittIU
  14. 14. Thanks for Watching! Slides are available at Twitter: #Kuno - @CPollittIU

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