Be the first to like this
This week’s episode looks at the nine attributes that most successful landing pages possess, presents social proof as a landing page consideration and debunks the above-the-fold group think that is pervasive amongst marketers. The nine attributes include IP address capture, testing, link minimization, calls-to-action and forms, value propositions and headlines, images and video, testimonials, body copy and bulleted lists.
Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/76050/9-Attributes-of-the-Preferred-Landing-Page-Tuesday-s-Tips-Tactics
Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.