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From Telkom for IYCE Award Candidates

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From Telkom for IYCE Award Candidates

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From Telkom for IYCE Award Candidates

  1. 1. Partnership Opportunities for Creative Communities<br />Presented for<br />British Council IYCE Award Candidates<br />
  2. 2. Telkom Indonesia<br />Indonesian largest full-service network provider in Indonesia.<br />Public-owned corp:<br />Government of Indonesia 52.5%<br />Public 47.5%<br />Market cap 190.5T (IDR)<br />9.43% of total market cap at IDX<br />
  3. 3. Selected Recognitions (2010)<br />
  4. 4. Core Business<br />
  5. 5. Long Term Strategies<br />
  6. 6. Indigo: The Creative Generation<br />
  7. 7. Survey: Interests in C&A<br />
  8. 8. Narrowband<br />Broadband<br />Browsing<br />Downloading<br />Chatting<br />Uploading<br />Game Online<br />Blogging<br />Internet Banking<br />Video Sharing<br />Indonesia<br />LuarNegeri<br />Local Content Access<br />
  9. 9. Creative Industry Challenges<br />
  10. 10.
  11. 11. Indigo: Indonesia Digital Community<br />Kerangkakerjapengembangankaryakreatif digital melaluikerjasamadenganmitradankomunitaskreatif<br />
  12. 12. <ul><li> Kampung digital
  13. 13. Blog fest
  14. 14. MyFlexiLAND
  15. 15. Video share
  16. 16. Santri Indigo
  17. 17. Game course
  18. 18. Indigo workshop
  19. 19. Jurnalism</li></ul>learn <br />& grow<br />communicate <br />& share<br /><ul><li>Pasarkreasi
  20. 20. Indigo competition
  21. 21. Indigo award
  22. 22. Music production
  23. 23. Music performance
  24. 24. Indigo space
  25. 25. Game arena</li></ul>create & <br />innovate<br />work hard <br />& fun<br />Give the freedom to…<br />
  26. 26. 13<br />Off Portal<br /><ul><li> CPs’ portal
  27. 27. Group’s portal
  28. 28. OLO’s portal
  29. 29. etc</li></ul>Portal<br /><ul><li> On portal
  30. 30. Off portal
  31. 31. Microsites</li></ul>Competition<br /><ul><li> Game
  32. 32. Education
  33. 33. Music
  34. 34. Animation</li></ul>Education<br /><ul><li> Seminar
  35. 35. Training
  36. 36. Workshop
  37. 37. Competition
  38. 38. Incubation</li></ul>Distribution<br /><ul><li> SMS
  39. 39. Portal
  40. 40. Distro
  41. 41. Indigo Presence</li></ul>Portal<br /><ul><li> SMS Menu
  42. 42. WAP
  43. 43. Web
  44. 44. Voice content portal
  45. 45. Java
  46. 46. UTK/STK
  47. 47. UMB/USSD</li></ul>Incubation<br /><ul><li> Non profit
  48. 48. Soft loan
  49. 49. Venture </li></ul>Portal<br /><ul><li> Banner
  50. 50. Microsite
  51. 51. Newsletter
  52. 52. eMail trailer</li></ul>Production<br /><ul><li> Applications
  53. 53. Content programs
  54. 54. TV program
  55. 55. Movie production
  56. 56. CDs/DVDs</li></ul>Applications<br /><ul><li> In-house
  57. 57. White label
  58. 58. Group synergies</li></ul>Promotion<br /><ul><li> Portal
  59. 59. SMS promo
  60. 60. Flyers/ Posters
  61. 61. Print ads
  62. 62. TV Ads
  63. 63. Events
  64. 64. Magazines</li></ul>SMS promo<br /><ul><li> Broadcast
  65. 65. Top up alert
  66. 66. Registration alert
  67. 67. Missed call alert
  68. 68. SMS advertising</li></ul>Content programs<br /><ul><li> Regular by CPs
  69. 69. Co-branding
  70. 70. Group synergies</li></ul>Events<br /><ul><li> Exhibitions
  71. 71. Indigo on stage
  72. 72. Community gathering</li></ul>Indigo Business Model<br />
  73. 73. Service Integration Framefork<br />
  74. 74. Objective<br />Many services with fast TTM and viable business services<br />IT Domain:<br />Many services, Short TTM, Few viable business model (other than advertising)<br />Proliferation<br />Telco Domain: Few services generating high but declining revenue. Has bill access, subcriber mgmt, QoS, etc<br />Revenue<br />
  75. 75. Service Delivery Platform<br />You Are Here<br />Telkom Group<br />Partners<br />Users<br />Hub<br />Service Delivery Platform<br />PSTN<br />Mobile<br />Broadband<br />TV<br />
  76. 76. Web 2.0<br />3rd Party Content & Application<br />IT Centric Part<br />Common Enablers<br />OSS / BSS<br />Service Orchestration<br />3rd Party Gateway<br />Content Administration<br />Map interface<br />Order mgmt<br />Security<br />Content Discovery<br />SOA Registry<br />SOA Governance<br />Policy Administration<br />Device Independence<br />Identity mgmt<br />Service provisioning<br />Enterprise Service Bus<br />Location / presence<br />Charging & billing<br />Network Centric Part<br />Messaging<br />Customer self care<br />App<br />App<br />App<br />App<br />App<br />App<br />OSS / BSS Gateway<br />Customer data<br />Customer care<br />Service Brokering<br />IVR<br />Service monitoring<br />Network Abstraction<br />Protocol & Resource Adaptors<br />Online charging<br />Service assurance<br />Devices<br />Network<br />PC<br />Mobile<br />TV<br />IMS Client<br />PSTN<br />Mobile<br />DSL<br />IPTV<br />IMS<br />SDP-Centric Framework Integration<br />
  77. 77. Core Services:<br />Developed in SDP container against enabler APIs<br />Sales Revenue<br />Long tail services: customization and usage is driven by loose composition and users: Web 2.0 using widgets and 3rd party applications built on SDP<br />Plethora of short lived applications to try/deploy, update and retire easily / rapidly. Innovation comes from wide community of developers => <br />Third party services provided by third party as SOA services against enablers APIs (WS/SOA)<br />Trusted Applications in SDP Container requiring high performances and “permissions”<br />Mashup of widgets built on SDP by third party with <br />Web 2.0 applications<br />3rd party applications requiring lower level of permissions and capabilities<br />Services<br />Types of Services<br />
  78. 78. Your Opportunities<br />Partnership<br />Development<br />Context-enabling<br />Promotion<br />Incubation<br />Investment (through Indigo Fellowship)<br />Mentoring & Consulting<br />Promotion <br />Promotion<br />Join-promotion<br />Channel distribution<br />Product bundling<br />Etc<br />
  79. 79. IPTV<br />
  80. 80. Drivers for IPTV<br />
  81. 81. IPTV Features<br />
  82. 82. Interactive TV Content Opportunities<br />
  83. 83. Your Opportunities<br />Film & Video<br />Distribution<br />Sales Partnership<br />Promotion<br />Other Multimedia<br />Music<br />Animation<br />Games<br />Application<br />Interactive contents<br />Broadband, multimedia content for your social networks<br />
  84. 84. @TelkomIndonesia<br />Please Be In Touch:<br />
  85. 85. The World in Your Hand<br />
  86. 86.
  87. 87. @Kuncoro<br />Prepared by:<br />

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