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Social Connections
in Scientific    Timothy M. Kunau, MS
                     kunau@umn.edu
Research              timk@relr...
Agenda

•Introduction

•Story

•Definitions

•Examples

•Tips

•Questions
Introduction

 Timothy M. Kunau

 •technologist

 •social animal

 •explorer
Story: Searching for Jim Gray
Jim Gray: Tenacious

• 7:00AM, Sunday, January 28, 2007




http://helpfindjim.com/
The Problem

• Common


• Most resolve within
  24hrs.


• USCG search-and-
  rescue scoured 132,000
  square miles of Pac...
TODD & ASSOCIATES, INC.
                                                      MARINE SURVEYORS, CLAIMS SETTLING AGENTS & I...
Volunteer resources

• World-wide effort


• Bill Gates at Microsoft
  personally provided
  access to corporate
  NetJets...
http://www.sigmod.org/sigmod/record/issues/0806/p21.olson.pdf
Amazon’s Turk

• Werner Vogels, CTO of
  Amazon.com, offered
  Amazon’s Mechanical Turk
  for distributing tasks.


• Sate...
http://www.sigmod.org/sigmod/record/issues/0806/p21.olson.pdf
http://www.sigmod.org/sigmod/record/issues/0806/p21.olson.pdf
Lost at Sea




       Search suspended: February 16, 2007 2:00 PM PT
Bio: Jim Gray

• Manager of Microsoft Research eScience Group.

• ACM Turing Award Winner for transaction
  processing.

•...
Definitions
Social Media:




 Internet and mobile-based
 tools for sharing and discussing
 information among humans.
Social connections in scientific research require

 • Diversity of opinion: from multiple perspectives.

 • Independence: o...
• Seek Relationships.

• Start Conversations.

• Create connections to support Stories.
Examples
ARPANET
August 1964




              http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
ARPANET




                        August 1964
          http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
ARPANET




                    December 1969
          http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
ARPANET




                    December 1970
          http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
ARPANET




                           July 1975
          http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
ARPANET




                           July 1976
          http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
ARPAnet

• Unix to Unix Copy (UUCP)


• USENET news groups




                             http://www.rand.org/pubs/resea...
ARPANET	

• Survivability.


• Designed to support defense research during
  the Cold War.


• While the hardware was inte...
Networks critical to humans
are Social, not Electronic.
Social bookmarking

• Flickr: photo sharing and tagging.

• YouTube: video sharing and tagging.

• digg.com: technology ne...
Flickr




         http://www.flickr.com
Flickr

• Open invitation to comment on
  the images provided by others.

• Users can assign arbitrary
  descriptive tags ...
Connotea




           http://www.connotea.org/
What is it?

• Reference management and social bookmarking service for
  scientists

• Modeled on del.icio.us, recognizing...
Connotea: key concepts

• Diverse collection of opinions, if not facts.

• Independent development and non-hierarchical or...
The Basic idea




                 http://www.connotea.org/
A tactile sense of Relationship,
reCAPTCHA Translation

• Carnegie Mellon University


• Channels the human effort spent solving
  CAPTCHAs into helping to...
reCAPTCHA: humor




               http://recaptcha.net/
Fold.It

• Protein folding as
  video game. (FPPF?)


• Welcome to the Fold:
  Teams support for
  group play.


• Univers...
Fold.It




          http://fold.it/
with data in Conversation,
The old way creates a tree.
The new rakes leaves
together.

       -- David Weinberger
          http://en.wikipedia.org/w...
EBI: Ensembl Genome Browser

• Data, includes human and approximately 40 other
  species (see www.ensembl.org for a list) ...
http://www.ensembl.org/Homo_sapiens/Location/View?db=core;g=ENSG00000180613;r=4:54660955-54662879;t=ENST00000326902
supporting Stories.
Encyclopedia of Life

• A series of websites,
  one for each of the
  approximately 1.8
  million known
  species.


• sci...
Audubon Society

• National network of
  community-based nature
  centers and chapters,
  scientific and educational
  prog...
Tips for better social connections
in scientific research.
Read
Wisdom of Crowds

Author: James Surowiecki, New
Yorker business columnist


Hardcover: 320 pages

Publisher: DoubleDay (05...
Here Comes Everybody

Author: Clay Shirky

Hardcover: 336 pages

Publisher: Penguin Press HC
(02/28/2008)


ISBN: 15942015...
Wikinomics

 Author: Don Tapscott
 and Anthony D. Williams


 Hardcover: 320 pages

 Publisher: Portfolio
 Hardcover (12/2...
Tribes

 Author: Seth Godin

 Hardcover: 160 pages

 Publisher: Portfolio Hardcover
 (10/16/2008)


 ISBN: 1591842336

   ...
The Cluetrain
Manifesto

 Authors: Rick Levine,
 Christopher Locke, Rick
 Levine, Doc Searls, David
 Weinberger


 Hardcov...
Communicate through humor

• Jorge Cham's comic Ph.D. or Piled Higher
  and Deeper: Life (or Lack Thereof) in
  Academia.
...
Seek Relationships

•Make personal connections, but keep ties loose.

•Keep yourself exposed to as much information as
 po...
Start Conversations

•Become a bridge across hierarchies.

•Embrace new ways of connecting and aggregating
 information.

...
Create connections to support Stories

•Immerse yourself in your chosen field.

•Maintain independence of opinion and avoid...
quot;Knowledge speaks, but
wisdom listens.quot;

	 	 	 	 	 	 	 	 	 	 	 Jimi Hendrix
Questions
Thank You.


Timothy M. Kunau, MS
      kunau@umn.edu
      timk@relres.com
    twitter.com/tkunau

    MinneWebCon 2009
2009 Minne Web Con Social Connections In Scientific Research
2009 Minne Web Con Social Connections In Scientific Research
2009 Minne Web Con Social Connections In Scientific Research
2009 Minne Web Con Social Connections In Scientific Research
2009 Minne Web Con Social Connections In Scientific Research
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2009 Minne Web Con Social Connections In Scientific Research

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Social Media tools can create useful links between Big Science and Small Science. Examples include collaborative efforts within genomics, cancer research, space exploration, and high energy physics. I will discuss existing methods and future opportunities.

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2009 Minne Web Con Social Connections In Scientific Research

  1. 1. Social Connections in Scientific Timothy M. Kunau, MS kunau@umn.edu Research timk@relres.com twitter.com/tkunau MinneWebCon 2009 April 6, 2009
  2. 2. Agenda •Introduction •Story •Definitions •Examples •Tips •Questions
  3. 3. Introduction Timothy M. Kunau •technologist •social animal •explorer
  4. 4. Story: Searching for Jim Gray
  5. 5. Jim Gray: Tenacious • 7:00AM, Sunday, January 28, 2007 http://helpfindjim.com/
  6. 6. The Problem • Common • Most resolve within 24hrs. • USCG search-and- rescue scoured 132,000 square miles of Pacific over 5 days. • Boats and aircraft were equipped with thermal- imaging radar. http://helpfindjim.com/
  7. 7. TODD & ASSOCIATES, INC. MARINE SURVEYORS, CLAIMS SETTLING AGENTS & INVESTIGATIONS LOST AT SEA Lost at Sea 1983 40’ C & C sailboat • Hull: Red hull w/silver/gray graphic • Decks: White • Monday morning the Intended course - West of Farrallon Islands & USCG issued a press return to San Francisco Bay release for the missing Vessel Owner: Jim Gray Age: 63 sailor. • The Press made the Vessel Name: “Tenacious” Microsoft connection HIN #: ZCC40183M83B Documentation #: 661 459 and arrived with TV LAST KNOWN LOCATION: 15 miles West of Golden Gate Bridge cameras. DATE LAST SEEN: January 28, 2007 INVESTIGATING AGENCY: United States Coast Guard REWARD • Email started to circulate TBD TBD between the “Friends of A reward is being offered by the insurance company for information leading to the safe return and recov- Jim” ery of the above vessel. Reward amounts for information leading to the safe return and recovery shall be determined based on the strength of information and shall be at the sole discretion of the carrier. Assured, relatives of assured, or employees of entity offering reward, are ineligible for reward for recovery. With any information, call collect or immediately notify your local law enforcement agency. TODD & ASSOCIATES, INC. (800) 325-8061 or (619) 226-1895 Fax: (619) 223-8942 stolenboats@boatman.com http://www.boatman.com BSIS #21305 February 2, 2007; 07-1030 ! ! San Diego, CA 92106 www.boatman.com 2390 Shelter Island Drive #220
  8. 8. Volunteer resources • World-wide effort • Bill Gates at Microsoft personally provided access to corporate NetJets. • NASA scheduled ER-2 training missions in the search area. • Sergey Brin, of Google, worked with DigitalGlobe to re-task satellites.
  9. 9. http://www.sigmod.org/sigmod/record/issues/0806/p21.olson.pdf
  10. 10. Amazon’s Turk • Werner Vogels, CTO of Amazon.com, offered Amazon’s Mechanical Turk for distributing tasks. • Satellite data ultimately covered a 30,000 square mile search area. • 560,000 images • 12,000 online volunteers • 20 ‘likely’, 1 ‘very likely’ https://www.mturk.com/mturk/welcome
  11. 11. http://www.sigmod.org/sigmod/record/issues/0806/p21.olson.pdf
  12. 12. http://www.sigmod.org/sigmod/record/issues/0806/p21.olson.pdf
  13. 13. Lost at Sea Search suspended: February 16, 2007 2:00 PM PT
  14. 14. Bio: Jim Gray • Manager of Microsoft Research eScience Group. • ACM Turing Award Winner for transaction processing. • Interests in databases and transaction processing - with particular focus on using computers to make scientists more productive. • Projects included the world-wide telescope and online databases like TerraService.net and SkyServer.sdss.org. “Jim Gray is one of the • Many of the tools his work made possible were world’s best listeners.” marshaled in the massive search. Ed Lazowska http://helpfindjim.com/
  15. 15. Definitions
  16. 16. Social Media: Internet and mobile-based tools for sharing and discussing information among humans.
  17. 17. Social connections in scientific research require • Diversity of opinion: from multiple perspectives. • Independence: opinions aren't determined by the opinions of those around them. • Decentralization: supporting specialization and drawing on local knowledge. • Aggregation: Some mechanism exist for turning private contributions into a collective story.
  18. 18. • Seek Relationships. • Start Conversations. • Create connections to support Stories.
  19. 19. Examples
  20. 20. ARPANET August 1964 http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
  21. 21. ARPANET August 1964 http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
  22. 22. ARPANET December 1969 http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
  23. 23. ARPANET December 1970 http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
  24. 24. ARPANET July 1975 http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
  25. 25. ARPANET July 1976 http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
  26. 26. ARPAnet • Unix to Unix Copy (UUCP) • USENET news groups http://www.rand.org/pubs/research_memoranda/2006/RM3420.pdf
  27. 27. ARPANET • Survivability. • Designed to support defense research during the Cold War. • While the hardware was interesting (PDP-10/11 systems linked by IMPs), the connection between people was more important. • Unix to Unix Copy (UUCP), with the rise of supporting technologies, became the method of transmitting files from one site to another. • USENET news groups
  28. 28. Networks critical to humans are Social, not Electronic.
  29. 29. Social bookmarking • Flickr: photo sharing and tagging. • YouTube: video sharing and tagging. • digg.com: technology news link sharing and tagging. • Technorati: technology news link sharing and tagging. • Del.ic.io.us: news link sharing and tagging.
  30. 30. Flickr http://www.flickr.com
  31. 31. Flickr • Open invitation to comment on the images provided by others. • Users can assign arbitrary descriptive tags to the image. • There is little constraint over what a tag can be. A word, a group of words. • Patterns start to emerge. http://www.flickr.com
  32. 32. Connotea http://www.connotea.org/
  33. 33. What is it? • Reference management and social bookmarking service for scientists • Modeled on del.icio.us, recognizing scholarly reference management was a similar problem space. • Free • On-line • EndNote for the web, shared. http://www.connotea.org/
  34. 34. Connotea: key concepts • Diverse collection of opinions, if not facts. • Independent development and non-hierarchical organization: Avoid ‘group think’, anarchy of unconstrained vocabularies is a good thing. • Decentralized discovery of bibliographic information: imports external bibliographic references. • Aggregating: bookmarks are visible to others. There is a provision for private bookmarks, but the default is public. Patterns begin to emerge. Multiple tags for each citation express facets. http://www.connotea.org/
  35. 35. The Basic idea http://www.connotea.org/
  36. 36. A tactile sense of Relationship,
  37. 37. reCAPTCHA Translation • Carnegie Mellon University • Channels the human effort spent solving CAPTCHAs into helping to digitize books from the Internet Archive (www.archive.org) and back issues of the New York Times (www.nytimes.com). recaptcha.net • When you solve a reCAPTCHA, you help preserve literature by deciphering a word that was not readable by computers. http://recaptcha.net/
  38. 38. reCAPTCHA: humor http://recaptcha.net/
  39. 39. Fold.It • Protein folding as video game. (FPPF?) • Welcome to the Fold: Teams support for group play. • University of Washington • Defense Advanced Projects Research Agency (DARPA) http://fold.it/
  40. 40. Fold.It http://fold.it/
  41. 41. with data in Conversation,
  42. 42. The old way creates a tree. The new rakes leaves together. -- David Weinberger http://en.wikipedia.org/wiki/David_Weinberger
  43. 43. EBI: Ensembl Genome Browser • Data, includes human and approximately 40 other species (see www.ensembl.org for a list) as well as comparative genomics data (550GB). • Biomart, is a de-normalized, query-optimized Ewan Birney database that facilitates complex queries of one or www.ensembl.org more datasets (172GB). • Data sharing on a massive scale. • Track-based annotations preserve provenance. • Not simply data, an API.
  44. 44. http://www.ensembl.org/Homo_sapiens/Location/View?db=core;g=ENSG00000180613;r=4:54660955-54662879;t=ENST00000326902
  45. 45. supporting Stories.
  46. 46. Encyclopedia of Life • A series of websites, one for each of the approximately 1.8 million known species. • scientists and non- scientists working from museums and research institutions around the world. • Wikipedia for eol.org Zoology.
  47. 47. Audubon Society • National network of community-based nature centers and chapters, scientific and educational programs, and advocacy groups. • Social networks existed before social media tools. • 1900 first annual Christmas Bird Count proposed as alternative to traditional Christmas hunt.
  48. 48. Tips for better social connections in scientific research.
  49. 49. Read
  50. 50. Wisdom of Crowds Author: James Surowiecki, New Yorker business columnist Hardcover: 320 pages Publisher: DoubleDay (05/25/2004) ISBN: 0385503865 Average customer review: 4 of 5 stars, based on 111 reviews.
  51. 51. Here Comes Everybody Author: Clay Shirky Hardcover: 336 pages Publisher: Penguin Press HC (02/28/2008) ISBN: 1594201536 Average customer review: 4.5 of 5 stars, based on 39 reviews.
  52. 52. Wikinomics Author: Don Tapscott and Anthony D. Williams Hardcover: 320 pages Publisher: Portfolio Hardcover (12/28/2006) ISBN: 1591841380 Average customer review: 4 of 5 stars, based on 102 reviews.
  53. 53. Tribes Author: Seth Godin Hardcover: 160 pages Publisher: Portfolio Hardcover (10/16/2008) ISBN: 1591842336 People, not ads, build Average customer review: 4.2 social networks of 5 stars, based on 101 reviews.
  54. 54. The Cluetrain Manifesto Authors: Rick Levine, Christopher Locke, Rick Levine, Doc Searls, David Weinberger Hardcover: 190 pages Publisher: Basic Books (01/09/2001) 95 Theses ISBN: 0738204315 Average customer review: 4 of 5 stars, based on 153 reviews.
  55. 55. Communicate through humor • Jorge Cham's comic Ph.D. or Piled Higher and Deeper: Life (or Lack Thereof) in Academia. • Humanize academia through humor. • Newton's First Law of Graduation states: “a grad student in procrastination tends to stay in procrastination unless an external force is applied to it.quot; phdcomics.com Date: Thursday, April 23rd Time: 6-8pm Location: Anderson Hall, Room 210
  56. 56. Seek Relationships •Make personal connections, but keep ties loose. •Keep yourself exposed to as much information as possible. •Think ‘hive mind’ versus ‘org chart’. •Share unpublished or unprocessed data. •Share resulting data •Share experiment design.
  57. 57. Start Conversations •Become a bridge across hierarchies. •Embrace new ways of connecting and aggregating information. •Increase your audience: communicate locally and internationally. Intentionally. •Provide opportunities for participation in division of labor.
  58. 58. Create connections to support Stories •Immerse yourself in your chosen field. •Maintain independence of opinion and avoid ‘group think’. •Acknowledge collaboration in your results. •Develop endurance. •Engage with Passion!
  59. 59. quot;Knowledge speaks, but wisdom listens.quot; Jimi Hendrix
  60. 60. Questions
  61. 61. Thank You. Timothy M. Kunau, MS kunau@umn.edu timk@relres.com twitter.com/tkunau MinneWebCon 2009

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