Augment Reality                                                     It’s time for the consumer to see                     ...
The kunalipa Community                                                            Consumers want to feel as if a brand is ...
Power to the People                                                         Who would know better the direction           ...
KunalipaVille                                                   It takes a village to raise a brand. So                   ...
Sex Sells                                               Celebrities’ brand equity always                                  ...
iKunalipa Mobile App                                                          To get your product into the hands of the   ...
Incentive to Check-in                                                           Using geo-location technology we will     ...
QR Code                                             Typing in web addresses and                                           ...
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Wheel of Concept

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Ovo su neke besmislice. Nemoj čitati. Pliz.
Just bullshiting.

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Wheel of Concept

  1. 1. Augment Reality It’s time for the consumer to see kunalipa like they’ve never seen it before. Let’s become an icon using the latest cutting-edge technology – Augmented Reality. We’re going to turn your logo into a multidimensional digital visualization, with multifaceted messaging with multi-access point engagement. Users can explore, share and play with the image, thereby viralizing your brand. This is the future of advertainment.Powered by TCPDF (www.tcpdf.org)
  2. 2. The kunalipa Community Consumers want to feel as if a brand is an extension of their homes. They want to belong. So let’s build kunalipa an online community where user-generated content can live. This will be an expression-based center where kunalipa evangelists can congregate, share stories and breed relevant content. And by aggregating the content across social platforms, we’ll create a holistic environment with your brand as the central focus.Powered by TCPDF (www.tcpdf.org)
  3. 3. Power to the People Who would know better the direction kunalipa should take than kunalipa loyalists? Let’s give your fans a voice by crowdsourcing your next big idea. Socializing the ideation process adds an unexpected dynamic to the equation, generating measurable, successful results even before the campaign launches. Not only will your target feel appreciated, they’ll spread the kunalipa message across the web, creating branches extending into multiple psychographic categories.Powered by TCPDF (www.tcpdf.org)
  4. 4. KunalipaVille It takes a village to raise a brand. So we’re going to create KunalipaVille—a robust social gaming platform aimed at bringing a new brand experience to your audience in a fun and engaging way. Leveraging the gaming mentality is a win-win situation for both Kunalipa and the consumer. So let’s jump in and score big with this power play.Powered by TCPDF (www.tcpdf.org)
  5. 5. Sex Sells Celebrities’ brand equity always multiplies exponentially after the “accidental” release of a controversial video. Let’s use this formula. We’ll get a Hollywood socialite to star in a fake sex tape that “coincidentally” has kunalipa in the scene. After our social impressions rocket to a climax, we’ll reveal that the video was fabricated, generating even more disruptive publicity momentum and content in both online and offline forums.Powered by TCPDF (www.tcpdf.org)
  6. 6. iKunalipa Mobile App To get your product into the hands of the consumer, you need to start at their fingertips. We’re going to create the new iKunalipa – an exciting feature-rich app that lives across all of your target audience’s web-ready mobile devices. Consumers can get brand-centric updates, photos and other relevant content that will increase potency and extend the Kunalipa brand message beyond the frontiers of the brick and mortar into a viral domain.Powered by TCPDF (www.tcpdf.org)
  7. 7. Incentive to Check-in Using geo-location technology we will allow people to check-in to kunalipa. Each instance of brand acknowledgement will send a push prompt to their mobile device, alerting the consumer to points earned. The more points they earn, the greater the incentives they’ll receive, such as coupons and deals. This is a bold tactic that we can partner with retailers and create co-promotions.Powered by TCPDF (www.tcpdf.org)
  8. 8. QR Code Typing in web addresses and copy/pasting links are barriers between the consumer and your brand. Let’s break down these oppressive walls with a QR code. We’ll create a stylized kunalipa QR code that will give users a unique entry point to your website, allowing for simplified interaction and access to incentives, engaging content and purchase power—all while on the go.Powered by TCPDF (www.tcpdf.org)

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