Presented at Interaction 13 in Toronto, this talk serves as a practical guide for how game design systems and principles can be applied to solve common UX challenges. While gamification has generated excitement around learning from games, elements such as badges and leaderboards are akin to backup quarterbacks in football - they look great for short periods of time and benefit from having strong teams around them. Removed from their successful environment, many struggle to meet expectations and achieve similar performance.
Instead of showing how isolated elements could be used, I break down examples from popular games such as Super Mario Bros., Pac-Man, Angry Birds, and Canabalt to show the broader systems at work that make tasks such as onboarding new users successful. These principles are then applied or connected to existing digital product examples, such as a redesign of Gmail's onboarding flow.
Video here: http://vimeo.com/63266903