Stratos hear adrbt + mobiadz


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Stratos hear adrbt + mobiadz

  1. 1. StratosHear<br />Revolutionizing mobile advertising<br />
  2. 2. AdRBTConcept<br />Telecom Network<br />Call Waiting to be answered<br />Calling Party<br />Ad continues to play till call answered<br />Word of Mouth Promotion<br />Called Party<br />
  3. 3. Fine Print<br />Targeting:<br />Day<br />Time<br />Region/ Circle<br />Daily Impression<br />Probable:<br />Gender<br />Age<br />Impressions heard for less than 5 sec are FREE of COST<br />Uniform impressions burn across the day unlike TV/ Radio<br />
  4. 4. Impact<br />Uniform impression burn round the clock unlike TV / Radio<br />Rated excellent for brand retention and mass viral activity<br />Impressions heard for less than 5 seconds are free of charge<br />Assurance for every impression played<br />
  5. 5. Comparison<br />Radio Mirchi Delhi<br />Ad RBT Delhi<br />Maximum probable reach over a period of 1 month – 35,00,000<br />Slot rate 1,500 per 10 second<br />Rs 35,00,000 for a period of 1.5 months for a campaign<br />Price per person/impression for Radio is approximately Rs 1<br />Maximum assured reach @ 10,00,000 Impressions in Delhi as per current base<br />Slot rate 0.25 per 10 second per impression<br />Same assured reach through Ad RBT<br />At a price (8.75 Lacs) is which 4 times cheaper<br />In a time ( 10 days) which is 10 times lesser<br />
  6. 6. Daily Impression – Region wise<br />
  7. 7. Launch Campaign<br /><ul><li>Client Launched a new phone
  8. 8. Ads on RBT helped create massive awareness before the handset availability on shops</li></li></ul><li>StratosHear – WAP (MobiAdz)<br />Premium Mobile WAP Ad Network<br />Serves more than 1 billion Text / Banner Ad request via WAP<br />More than 200 unique publishers<br />Extensive targeting<br />Handset manufacturer<br />Handset OS<br />Handset Functionality<br />Operator<br />Channel/ Site Genre<br />
  9. 9. Handset Manufacturer Inventory Break Up<br />Handset Targeted Ads: Example Samsung Omnia<br />Total Network Inventory: 1 Billion<br />Samsung Giorgio Armani & Galaxy S<br />
  10. 10. Handset OS Inventory Break up<br />Total Network Inventory: 1 Billion<br />iOS – Apple’s OS<br />RIM – Blackberry OS<br />Android OS – Sony Ericsson<br />
  11. 11. Application within Banner<br />Banner loads on the site<br />On click the Application opens<br />The application loads<br />
  12. 12. Back button at the top. Can be replaced with Close button to exit the app<br />Step 1 – About the tour<br />Step 1 - About the Tour<br />Step 2 – Experience the Car (Video)<br />
  13. 13. Step 3 – Gallery <br />Step 3 – Gallery<br />
  14. 14. Step 3 – Gallery<br />Step 3 – Gallery<br />Step 3 – Gallery<br />
  15. 15. Expandable Banners with Skinning<br />Skin overlaps the site Content for more focus on the advertisement<br />Regular size WAP Banner<br />Configurable background Skin<br />Upon Click<br />Expandable Banner <br />
  16. 16. Cricket Scorecard Branding<br />Scorecard Inventories: That’s Cricket and Cricket Nirvana<br />Banner Inventories: Cricbuzz, Cricket Nirvana, That’s Cricket <br />Estimated Impressions: 4-5 Million<br />Handsets: All<br />Operator: All<br />OS: All<br />Costs: TBA<br />
  17. 17. MobiAdz Premium Network<br />The most premium sites in the country including:<br />News Business & Finance Channel:<br />Moneycontrol (<br />IBN Live (<br />Indian Express (<br />Financial Express (<br />Reuters (<br />Oneindia (<br />Tech2 (<br />Total available impressions : 100 mn/ Rate Card: 150 Gross CPM*<br />Sports<br />Cricket Nirvana (<br />Cricbuzz (<br />That’s Cricket (<br />Total available impressions: 20mn / Rate Card: 100 Gross CPM*<br />* Rates for regular banners<br />
  18. 18. Other Click to Functionalities<br />Click to Landing Page<br />Click to Call<br />Click to Lead<br />Click to e-mail<br />Click to download<br />
  19. 19. MobiAdz Network Sites*<br />IBN Live<br />That’s Cricket<br />Cricketnirvana<br />Mobiluck<br />Reuters India<br /><br />Communities & Social Networking<br />Cricket & Sports<br />Premium News<br />*Sample & Indicative Site List<br />
  20. 20. THANK YOU<br />