Mobile Video Streaming

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NOVIX Technologies, a startup in the domain of video compression and streaming technology has released a video streaming solution for mobile phones. The solution focuses on high end-user experience and high video quality. India's first video streaming solution that operates on GPRS network conditions in India.

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Mobile Video Streaming

  1. 1. M )l)llC Video Streaming Contact infomiation for NOVIX Technologies (P) Ltd llldld Office: USA Office: Asiajacific Omcci I91 22 2540 8615 (O’fiCe]I (408) 868-4625 _ . _ . _. . +91 98690-38209 (Mobie) I'1fo-. isa: ‘a_“"IovIx. in 612 9682 6482 . ‘ . ,_, . info-apacI’EL'Irovix. in In o IndIgIriovIx. iri ( t-p: i3.-lil I . ’( l'l' ZWIT
  2. 2. The case for Mobile Video Entertainment Solutions Moore's Law redigfinexf “Customers eaqiect twice tlie num6er ¢fservice. s in Iiafitlie proposal time" . ’ - 4 , go, ‘. , rf‘ . i ‘_ F ‘ _ . l_, ._ ‘i V7 ' _ I . ¢ 1‘ __ i 1 ‘i r —. , ‘.3’ ll 2‘ , “ - '-. v V ‘ 9. 3. - , n - x . ,2 _| -9 I . , , ' - 5-‘ I . /’ 7 ‘fl - I‘ ~ -. _.. .._ 1 .3" ‘ « --, ._ L‘ , - —. ... .~ _-__'__‘“. . _¢_, ,! * 2 - -V . " # ‘jg __, .,r_. i.I‘-s mg J Y“l Copyright © NOVIX 2007
  3. 3. ' - I Some Q’-"acts. .. I Demographics in India I Around 55°/ o of population under 25 years of age Around 45°/ o of population under 19 years of age I Up—bringing in globalized economy characterized by high consumption and high aspirations I Youth literacy rate (15-24 years) at 73.3% (Source: Wikipedia) I High penetration of personal devices — India to surpass China in mobile handset sales by 2009 (Source: Gartner, Forecast: Mobile Terminals, Worldwide, 2000-2009) — India is the fourth largest market for Nokia N-series multimedia handsets I Wireless Network Characteristics I 6 million subscribers being added every month — 2.5G network supports minimal data traffic I Maximum focus on reaching target of 500 million by 2010 Copyright © NOVIX 2007
  4. 4. ' - Tfie 91/tar/ iet. . . I Declining ARPUS I The “famous Indian two cents story" I Charges for voice traffic among the lowest in the world I Further declining rates of bandwidth I High Focus on Mobile VAS I Maximum attraction being Bollywood, South Film Industry, Television content and “CRICKET” I High consumption seen in metros and Tier II cities I Content aggregation companies developing Symbian, MS Windows Mobile applications for value added services I Quality of content I Low resolution images I Ringtones, callback tones I Low quality videos Copyright © NOVIX 2007
  5. 5. F , , Ilfie problem witfi "videos. . . V Need good Multimedia handsets for good viewing experience V Videos characterized by high bandwidth requirements Currently the weakest link V High Bandwidth charges Users should pay for content and not bandwidth Content can be made freely available with advertisement support V Other problems for Video Application developers Lack of uniform mobile phone architecture Proprietary Operating Systems Copyright © NOVIX 2007
  6. 6. ' The possible Solution — "£[i7(z'r” Copyright © NOVIX 2007
  7. 7. [- W01/IX 91/lo6ile ‘Video Streaming Solution - (Poe/ {et‘1’V finafiling video streaming to fiandlieliir V Delivering high quality Video clips over low-bit rate networks ~/ Mobile TV, Video-on-demand and efficient downloading of video clips ~’ Best compression-quality ratio for video content available in the Industry today Video Streaming Server a s / / PRE-RECORDED CONTENT] LIVE EVENTS! TELEVISION] I secumrv ' SURVEILLANCE ; _ I Clients can 6e mofiié pfianes, smart pliones, QD/ '1 eZ fizptop, etc Copynght (9 NOVIX 2007
  8. 8. [_ , A 9IVO‘VIX— Streaming videos to fiancfliefcfs Features V India's first Video streaming solution for handhelds that works at 25 kbps bit rate wireless networks Eliminating bandwidth problem with the use of high compression video algorithms V Proprietary Streaming technology - optimized for streaming video content V Designed for streaming pre-encoded archived and live video, television content to handhelds V Streaming Client is of low foot R/ rlint, su% orted on Symbian, Extended support available for Windows obile, W, Linux, etc. V Extensive customization; comprehensive support to help distribute and monetize content Customers V Leading content owners, aggregators and distributors V Pilot project for a leading network operator Copyright © NOVIX 2007
  9. 9. Barriers s“'r ‘'I’ ‘C s A Copyright © NOVIX 2007
  10. 10. ' W01/IX— Qiarriers to Tecfinofogy adoption I India is not among “Early technology adopters” I Variety of handsets with lack of uniform architecture, platforms and development tools I Convenience in operating Mobile phones and using advanced features I Low penetration of GPRS I Steep price for VAS I Revenue—sharing arrangement I Piracy of content I Lack of governmental on policy on wireless data traffic, 3G Copyright © NOVIX 2oo7
  11. 11. Thank You N€iViX www. novix. in Contact Information for NOVIX Technologies (P) Ltd Copyright © NOVIX 2007

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