Role of creativity in problem solving

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How fostering creativity in problem solving

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Role of creativity in problem solving

  1. 1. Role Of Creativity in Problem Solving eko.nugroho@kummara.com @eNugroho
  2. 2. Once upon the time, we were not afraid to create, to explore, to express ! We were creative in many ways.
  3. 3. Creativity:cre-a-tiv-i-tyn. the ability to use imagination to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods note that by our definition we don’t distinguish creativity and innovation
  4. 4. Ten Types of Innovation: The Discipline of Building Breakthroughs (April 2013; Wiley) by Larry Keeley, Ryan Pikkel, Brian Quinn and Helen Walters.
  5. 5. Scott Berkun (2007): The Myths of Innovation The Myths of Creativity http://scottberkun.com/2013/ten-myths-of-innnovation/
  6. 6. Myth 1: Creativity always comes from epiphany Few mention the millions of “epiphanies” people have had that ended in years of failure. We love stories of flashes of insight and they dominate how creativity is reported. Epiphany stories project illusions of certainty since they’re always about successful ideas. Epiphanies are a consequence of effort, not just the inspiration for it. When you hear a story about a flash of insight, the useful questions to ask are 1) how much time the creator spent working before the flash happened and 2) how much work they did after to make the idea successful. An epiphany doesn’t find investors, make prototypes, sacrifice free time or persist in the face of rejection: only you can do that and you’ll have to do it without a guarantee of success.
  7. 7. Myth 2: Creativity is the result of the lone inventor It’s easier to worship a hero if they are portrayed as superhuman. But even people worthy of the title genius or prodigy like Mozart, Picasso and Einstein had family and teachers who taught them. Many of Edison’s patents are shared with co-workers, as despite his huge ego he knew collaboration was critical (His Menlo Park office was one of the first research labs). Stories of mad geniuses who worked completely alone are rare. Pick any master who you think worked alone and read some of their history: you’ll be surprised how many people influenced their work. Learning to collaborate, and give and receive feedback, may matter more than your brilliance.
  8. 8. Myth 3: There is always a clear path to creativity The challenge with creative work, especially in a marketplace, is the many factors beyond your control. You can do everything right and still fail. Most books on creativity make big promises based on history: they cherry pick examples from the past and claim it’s predictive. Methods can be useful but they deny that the present is different from the past. There are too many variables in the present to have certainty. This is why terms like innovation system or innovation pipeline are absurd. The idea of aninnovation portfolio, where a range of risk is assumed, is more honest. Many books on creativity are surprisingly uncreative (lightbulbs should be banned from creativity book covers) and unreal.
  9. 9. Myth 4: Good ideas are rare If you watch any 6 year old child they will invent dozens of things in an hour. We are built for creativity. The problem is the conventions of adult life demand conformity and we sacrifice our creative instincts in favor of social status. Unlike a child, adults are supremely and instantly judgmental, killing ideas before they’ve had even a moment to prove their worth. It’s easy to rediscover creativity, which is why brainstorming rarely helps much. We’re already creative. The challenge is ideas don’t come with the courage to invest in them. Good ideas are everywhere: what’s uncommon is people with the conviction to put their reputation behind ideas.
  10. 10. Myth 5: We love new ideas We are a conservative species: try something as simple as standing, rather than sitting, in your next group meeting. How accepting were your peers? Conformity is deep in our biology. While talking about creativity is very popular, actually being creative puts your social status at risk. All great ideas were rejected, often for years or decades, yet we bury this in our history. The history of breakthroughs is a tale of persistence against rejection. Much of what makes a successful innovator is their ability to persuade and convince conservative people of the merits of their ideas, a very different skill from creativity itself. Your problem is likely not your ideas, but your skills for pitching ideas to others. Ideas are rarely rejected on their merits; they’re rejected because of how they make people feel. The bigger the idea, the harder the persuasion challenge.
  11. 11. Fostering Creativity
  12. 12. Create a space of joy, Free up communication, bring a culture that encourage everyone to speak up their mind and ideas. The worst idea is the one that never been told! Be Playful, a space that is designed to help people feel relaxed: familiar with their surroundings, comfortable with the people that they’re working with always curious, eager to learn new things, dare to make mistake
  13. 13. Free up communication Create a space of joy Be Playful Games •Freedom to fail •Freedom to explore •Freedom to try different role/perspective •Freedom of effort Fostering Creativity
  14. 14. http://www.ted.com/talks/sugata_mitra_build_a_school_in_the_cloud.html http://www.ted.com/pages/sole_toolkit
  15. 15. Key Role of Creativity
  16. 16. There are 3 role sof cREativity A R I S T O T E R E S T U C T U I F O R T T W X S I W U M O D D O N A C I P F G B E T H E T E L O T K L L A W P H J K Y A Q W X L B R E E C S T H A A N P G E U
  17. 17. A R I S T O T E R E S T U C T U I F O R T T W X S I W U M O D D O N A C I P F G B E T H E T E L O T K L L A W P H J K Y A Q W X L B R E E C S T H A A N P G E U
  18. 18. We are one big family of happy (game) designer who create and developed a media that can deliver and simplifying happiness Serious Game Gamification Eko Nugroho eko.nugroho@kummara.com http://kummara.com

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