Once upon a time, there was a fineeconomist name Henry George (1839–1897) who believe that people ownwhat they create, but that thingsfound in nature, most importantlyland, belong equally to all. His believebecome an economic ideology calledGeorgism (also called Geoism orGeonomics). Georgist believe rents enriched property owners and impoverished tenants. One thing that relatively hard to understand at that time….
Until one day, a brilliantElizabeth Magie designed agame called the Landlord Game. Through the game, she simplified a complicated economic view into a fun and simple mechanics.The game turn to be theworlds most popularproprietary game: Monopoly. With the right design we can use game to deliver more than just fun!
It’s providing framework/structureto motivate player achieving their fun andgoal(s), thoughengagingplay experience
Fun that we obtain by through exploration,Fun that we obtain by solving Easy fun storyline, details, short and mini challenge. (e.g. Casualhard challenge, determination, game)overcome obstacles, funimplementation strategy. Hard fun Fun that we obtain though interaction/ cooperation/ intense Serious fun communications with others People fun Fun that we obtain though activity that has impact larger than ourselves (e.g. voluntarism, social activities)
fun Game as a Game $74 billion (2011) projected to $115 billion a year by 2015 Information Industry estimates range from $2 - $10 billion in revenue Game as media$242 million in 2012 and projected climb to $2.8 billion in 2016 Motivation Game+ (Gamification)
• Game Design does matter!• It is a state of mind, providing a new point of view, motivate creative way to achieve goals• Game has so much potential/power, only those who know how to design it can unleash the true power of game• The key is to understand the player and find the optimal level of their internal and external motivation