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Popup Housing, MIT Kumbhathon, Aug 2015

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Innovative solution for large scale temporary housing by Sampath Reddy and his team. Developed at MIT Kumbhathon. See more at http://kumbha.org

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Popup Housing, MIT Kumbhathon, Aug 2015

  1. 1. Pop-up Housing MIT Kumbhathon By Sampath Reddy Sadhugram,
  2. 2. SAMPATH REDDY 9243401366 www.popuphousing.in sampathreddy@popuphousing.in “Building light on the planet”
  3. 3. Buildings  Time?  Cost?  Approvals?  Labor!  Land!  Skill!  Scalability!  Ownership Vs Rental?
  4. 4. Elevator Pitch  “We Design, Market and Install Pallet Rack based housing kits and eco friendly building solutions using Indigenous Methods and Reusable Industrial materials”
  5. 5. PROBLEM  - Urbanization  - More people living in cities than rural land  - 2.5 Billion additional people will be moving into cities by 2050  - Proliferation of Slums : 54% of Mumbai lives in slums – World Bank  - Popup Events  - Case Study: Kumbh Mela 2015, Nasik  - 10 M need Housing  - 28,000 hotel capacity  - 2 M local population  - 30 M expected visitors  Existing built environment cannot cater to this large transitional demand
  6. 6. Solution  Popup Housing – Animation Video  Rack supported buildings  Pallet Racks are available all across the planet  Mass produced, low cost, Low skills, high Density  Predefined Load specifications and Structurally Certified  Saves 2/3 building costs and 1/3 land  Durable for 20 yrs
  7. 7.  We Customize, improvise, design and repurpose these industrial materials to create multi level, high density habitable spaces
  8. 8. Solution User centered Modular Buildings Popup Housing 1 MODULAR √ 2 SMALL ~ 3 MOVABLE/ REUSE/RECYCLE √ 4 SELF BUILDABLE ~ 5 ADAPTABLE/ CONFIGURABLE/ PLUGIN √ 6 MULTI LEVEL/HIGH DENSITY √ 7 PREFAB/MASS PRODUCED √ 8 OPEN SOURCE √ 9 OPEN STACK (Infra as a Service) √ 10 Post and beam (Frame and Infill) √
  9. 9. Market  Low cost smart Infrastructure  Affordable Housing  Student Housing  Migrant Hostels  Transit camps  Slum Redevelopment  Disaster Releif  Education centres – Schools, Skill Development Centres  Secondary units  Portable, adaptive structures on Interim land  Popup Events: On Demand Housing, Housing as a Service
  10. 10. Business Model  Product and Service  Building projects contract  Rental Model for Events
  11. 11. Competition  Product:  Conventional Building Systems:  Civil, Masonry, Steel Structures,  Contractors  Alternate Building systems:  Pre fabricated buildings,  Alternative architecture systems; Shipping containers, Portacabins, Bamboo construction et al
  12. 12. Marketing Strategy  References  Social Media Marketing  Showcasing successfully implemented projects and impact  Affiliations with private sector and Govt Sector  Actively reaching out and advertising to potential customers for popup events like hotels, Akhadas, corporations etal
  13. 13. Team  Sampath Reddy : Founder  8 yrs corporate experience as an Aerospace Engineer. Executive General Management from IIM Lucknow. 3 generations Family background in Construction and hospitality. Bangalore  Social Entrepreneur  Varun Thautam: Architect and Designer  Masters in Architecture and Urban Planning, Canada.  Advisors: Freeman Murray, Co-founder Jaaga  Sridhar Pabbisetty: Ex CEO centre of Public Policy, IIM Bangalore, Urban Planner and expert. Bangalore
  14. 14. Traction  MIT Kumbhaton  Sector 1 C office for NMC  Made in Nasik : Biggest Festival in Kumbh: Director Housing and office  Orders in Pipeline: Rural BPO, Schools, Low cost housing structures  Intent for Contractors for Popup Events; Navratri, World culture Festival, Art and Culture Festivals
  15. 15. Needs  Project Contracts  Amount: Rs 20,00,000 • Founder salaries • Sales & Marketing • New hires • Technology / Product or Service development • Capital expenses / equipment
  16. 16. SAMPATH REDDY 9243401366 www.popuphousing.in sampathreddy@popuphousing.inINITIATIVE BY MIT KUMBHATHON It has the quality of all great things, its SIMPLE

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