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Organization study PRESENTED BY K.PAVANKUMAR (PG 12056)
Introduction Hindustan Unilever Limited (HUL) is Indias largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees and contributes to indirect employment of over 65,000 people. Hindustan Unilevers distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products
Date of Establishment 1933Industry Consumer goodsHeadquarters Mumbai, Maharashtra, IndiaKey people Harish Manwani (Chairman), Nitin Paranjpe (CEO and MD)Business Operation Foods, beverages, cleaning agents and personal care productsNet income 22,691 crore (US$489.76 million) (2011-2012
Our vision To earn the love and respect of india ,by making a real difference to every india The four pillars of our vision set out the long term direction for the company We work to create a better future every day We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.
Mission or Goal Unilevers mission is to add Vitality to life We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. The main aim of the company is to make a billion of Indians feel safe and secure
Chairperson Mr Harish ManwaniMD Mr Nitin ParanjpeDirectors A Narayan, Ashok K Gupta,C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Dr R AMashelkar, Gopal Vittal, Harish Manwani, Mr A Narayan, Mr D S Parekh, Mr Gopal Vittal, Mr Harish Manwani, Mr NitinParanjpe, Mr Pradeep Banerjee, Mr S Ramadorai, Mr Sridhar Ramamurthy, Nitin Paranjpe, Pradeep Banerjee, R AMashelkar, S Ramadorai
BrandsCategory Consumer Products, Food & BeveragesSector FMCGTagline/ Slogan Small Actions, Big DifferenceSegment Products and services for daily needsTarget Group Every Indian household especially the middle classPositioning Being the largest FMCG company , their little efforts make ahuge difference in the lives of people.
The company has a distribution channel of 6.4 million outlets and owns 35major Indian brands. Its brands include:Food Brands:Annapurna ,Bru coffee,Brooke Bond (3 Roses, Taj Mahal , Taaza, Red Label) tea, Kissan ,Lipton ,Knorr, Kwality Walls ,Modern BreadHomecare BrandsActiveWheel ,Cif ,Comfort ,Domex ,Rin detergents and bleach ,Sunlight detergent and colourcare,Surf Excel, Vim ,Magic – Water Saver
Personal Care Brands:Aviance ,Axe ,Ayush Therapy,Breeze ,Clear ,Clinic Plus shampoo and oil ,Close Up ,Dove,Denim shavingproducts ,Fair & Lovely ,Hamam ,Lakmé ,Lifebuoy ,Liril , Lux ,Pears ,Pepsodent ,Ponds, Rexona ,Sunsilk,Sure ,Vaseline,TRESemméWater Purifier Brand:Pureit Water Purifier
SWOT AnalysisStrength1. HUL is a part of the Unilever group, hence strong brand equity2. It has over 16500 employees3. Reach 6.4 million retail outlets which includes direct reach to over 1.5 millionretail outlets4. Two R&D centers in India in Mumbai and Bangalore5. Products with presence in over 20 consumer categories with over 700 millionIndian consumers using its products6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling, womenempowerment etc.,
Weakness1. Market share is limited due to presence of other strong FMCG brands2. HUL products has stiff competition from big domestic players and internationalbrandsOpportunity1. Tap rural markets and increase penetration in urban areas2.Mergers and acquisitions to strengthen the brand3.Increasing purchasing power of people thereby increasing demand
Threats1. Intense and increasing competition amongst other FMCG companies2.FDI in retail thereby allowing international brands3. Competition from unbranded and local products
Competitors of hul soaps Hul brands Competitors brands Pears Santoor, Savlon Dove Camay Hamam Margo Liril Cinthol Lux Santoor, Chandrika Rexona Cinthol, Mysore Sandal Breeze Godrej no. 1, Nirma Lifebuoy Dettol
Competitors of hul hair careSunsilk PanteneClinic Plus Head & ShouldersDove L’Oreal, GarnierCompetitors of HUL Oral CarePepsodent Colgate Close Up Meswak Dabur Red Anchor
Competitor of HUL TeaRead label Tata teaCompetitor of HUL saltAnnapurna Tata saltCompetitor of HUL SoupsKnorr Maggi
Competitor of HUL Ice creamsKwality walls Amul ice cremCompetitors of HUL SurfSurfexel ArielWheel NirmaRin Tide
Contribution to different sectors 2.2% 7.3% 16.2% HOME & PERSONAL CARE FOODS EXPORTS OTHERS(CHEMICALS, WATER)
corporate social responsibility Providing education on health and hygiene Women empowerment Water management Rehabilitation of special or underprivileged children Care for the destitute and HIV-positive Rural development. Plays active role in natural calamities
Awards and Recognition In 2012, HUL was recognized as one of the worlds most innovative companies by Forbes. With a ranking of number 6, it was the highest ranked FMCG company. Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards organized by the Advertising Club Bombay in September 2012. HUL was one of the eight Indian companies to be featured on the Forbes list of World’s Most Reputed companies in 2007. In July, 2012 Hindustan Unilever Limited won the Golden Peacock Occupational Health and Safety Award for 2012 in the FMCG category for its safety and health initiatives and continuous improvement on key metrics.
HUL Policies Environmental policy Quality policy Safety & health policy Affirmative action policy
Milestones achieved Five of HULs leading brands – Lux, Dove, Pears, Clinic Plus and Sunsilk – won the Readers Digest Trusted Brand 2008 Awards. Four HUL brands featured in the top 10 list of the Economic Times Brand Equitys Most Trusted Brands 2008 survey HUL was awarded the Bombay Chamber Civic Award 2007 in the category of Sustainable Environmental Initiatives. HUL was selected as the top Indian company in the FMCG sector for the Dun & Bradstreet - American Express Corporate Awards 2007.