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Marketing stretegies by baba ramdev


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Marketing stretegies by baba ramdev

  3. 3. Introduction of Baba Ramdev “Poot Ke Paon Palne Main Nazar Aa Jate Hai”  Baba Ramdev (Ramkrishna Yadav) son of Ram Nivas Yadav and Gulabo Devi born in the Alipur village of Mahendragarh district in Haryana state of India.  primary education up to class VIII in Shahajadpur, Haryana.  Later he went on to join Arya Gurukul, Khanpur from where he studied Sanskrit and Yoga.  He holds a postgraduate degree with specialization in Sanskrit Vyākarana, Yoga, Darśana, Vedas and Upanishads from Gurukul at Haryana. 3/20/2015
  4. 4.  Pandit Ram Prasad Bismil, an Indian freedom fighter, heavily inspires him. Reportedly after reading a rare booklet, Yogik Sadhan, translated into Hindi by Pandit Ram Prasad Bismil, Swami Ramdev abandoned worldly ways of life, changed his name to Ramdev and went to Himalayas to practice self-discipline through meditation.  He then studied Indian scriptures, yoga and Sanskrit in various gurukuls. He entered prominence when he started the Divya Yog Mandir Trust. 3/20/2015
  5. 5.  Yoga & Ayurveda: The perfect blend  Yoga is a commonly known generic term for physical, mental, and spiritual disciplines which originated in ancient India. Various traditions of yoga are found in Hinduism, Buddhism, Jainism and Sikhism.  He founded Divya Yog Mandir Trust in 1995 and in 2003 Aastha TV began featuring him in its morning yoga slot.  A large number of people and many celebrities in India and abroad have attended IDEA OF PATANJALI YOGPEETH 3/20/2015
  6. 6. 3/20/2015  Swamiji took upon himself the onerous responsibility of demystifying and popularizing Patanjali’s Yoga.  While Acharya Balkrishna (Ayurvedic scholar & one of the Promoter of patanjali yogpeeth) has the task of restoring people’s faith in the efficacy of Ayurvedic system of medicine. To operationalize their concept they had established venture known as Patanjali Ayurveda Kendra Pvt. Ltd.
  7. 7. Patanjali Ayurveda kendra pvt. Ltd.  Patanjali Ayurveda Kendra Pvt. Ltd. Was founded by Swami Ramdev & Ayurveda Acharya Shree Balkrishna on 27 Sept. 2007 with specific vision and mission. Started its operation at Swoyambhu, Katmandu, Nepal to provide holistic, natural and effective Ayurveda treatment.  In September 2012 Harvard university of USA came forward to introduce yoga and Ayurved subjects in their university in collaboration with Swami Ramdevji and his aid Acharya Balkrishna in wake of the dreadful diseases getting cured by Swamiji's Pranayam(Yoga technique for breath control) and his Ayurved medicines. 3/20/2015
  8. 8. Vision 3/20/2015  Self-independence of India from Swadeshi.  To promote Indian product.  Make a largest retail chain in all over India both rural and urban market  To Provide reasonable price for farmers  To fulfill the demand of customers across the India on reasonable price.  To Support Indian industries by creating demands of Swadeshi products.  To generate employment for youth, skilled/unskilled and professionals.  To establish Ayurveda and create biggest market chain for herbal products.  To Strengthen Indian economy by replacing foreign products with Swadeshi products.
  9. 9. 3/20/2015 AYURVED Drishti Eye Drops Patanjali Amla Extract Capsule Patanjali Asvagandha Extract Capsule Patanjali Shilajit Sat Capsule Ashvashila Capsule Shatvar Choorna HERBS Patanjali Lohasav Bhasma Patanjali Abhrak Bhasma Patanjali Mandoor Bhasma Patanjali Shankh Bhasma Patanjali Kauri Bhasma Patanjali Seep Bhasma FOODS Patanjali Chyawanprash Patanjali Chyawanprash Aarogya Atta Aarogya Buiscuits Patanjali Baseen Pure Honey COSMETICS Patanjali Body Lotion Patanjali Face Cream Patanjali Tooth Paste Body Massage Oil Patanjali Tooth Brush
  10. 10. THE COMPETITORS 3/20/2015  Dabur india ltd.  Shri baidyanath  Zandu pharmaceutical works  The himalaya drug company  Charak pharmaceuticals  Vicco laboratories  The emami group  Hamdard (unani) etc.
  11. 11. THE BUSINESS DIMENSION  On 23rd April 2012, Monday, Patanjali Ayurved Limited had announced its entry into the retail sector by launching 100 products to be expanded up to 800, including body care, healthcare, home care, digestive, cosmetics, toiletries and others products.  Patanjali products are available only in Patanjali branded stores and arogya kendras. Now, the company will be planning to distribute products at kirana stores across the country. 3/20/2015
  12. 12. Three Value Disciplines To Frame Value Propositions  Product leadership discipline  Operational excellence discipline  Customer familiarity discipline 3/20/2015
  13. 13. Marketing Mix Elements  In order to know exactly the reason for success of Baba Ramdev, it is imperative to throw some light on the marketing mix rudiments.  To be a successful marketer it is important that all the marketing mix elements have to be fine tuned to support and strengthen brand personality. 3/20/2015
  14. 14. Product: Introducing the Value Discipline  The service (yoga) that Baba Ramdev is selling is the product.  The product "Pranayama" is well suited for all irrespective of class, creed, culture and hence this success.  Swamiji's unique contribution has been to lead a healthy life through the practice of simple breathing exercises.  Understand and meet consumers' needs and wants. 3/20/2015
  15. 15.  The ambiance of patanjali yogpeeth is world class.  Swami Ramdev's Divya Medicines are claimed to be one hundred percent natural, no or very little side effects.  Medicines are available at a very low cost.  Medicines can cure all the diseases from a simple cold to cancer. 3/20/2015
  16. 16. Customer Management: USP  Creating a "Disease Free Society - Medicines Free World", Swamiji's cherished dream.  It is claimed that after extensive research of the valuable effects of Pranayama Yoga during last numerous years, it has been proved now that proper Breathing Technique's practice can cure all diseases completely without medicines or surgery.  He claims to have trained 35,000 persons that are well equipped to hold yoga classes in different parts of the country. 3/20/2015
  17. 17.  Patanjali Yog Ashram has set up 535 branches and 15 more centers are in the process of being established.  This is working towards creating a new USP wherein any requirement of the customers can be catered to without delay.  This is the unique selling proposition of Baba Ramdev. 3/20/2015
  18. 18. Pricing Strategy  Developing an effective pricing strategy remains the most important and difficult part of the marketing process. For instance, a nominal 1 per cent increase in price realization will boost net income by 6.40 per cent for Coca- Cola and 28.70 per cent for Philips.  Baba Ramdev's fees of Pranayama is cheap in compare to other medical treatment.  This is the cheapest and the only complete cure to most of the so called incurable diseases like diabetes, cancer, HIV & AIDS too. 3/20/2015
  19. 19. Promotional Strategy  It is a well established fact that advertising affects consumers.  Baba Ramdev has hit both the opinions as he is advertising and at the same time not advertising.  In the year 2002 when Aastha television channel started airing Baba Ramdev's yogic classes; overnight, Baba Ramdev became a sensation he had hundreds of followers who morphed into thousands.  Millions around the country follow his programme religiously and use Ayurvedic medicines prescribed by him. 3/20/2015
  20. 20.  His yoga sessions were beamed live into 170 countries.  Baba Ramdev's pack one DVD, two Video CDs written three books on Yoga, Pranayama Herbal Remedies and Magazines are available.  He has mastered the art of mass customization and practices so that each individual feels that he is talking to him individually. 3/20/2015
  21. 21. Marketing Strategies  Targeted large market by focusing on economically and resources constraint masses.  Prepared database of the people visiting the yoga camp.  Built powerful partnership with various prominent T.V channels to broadcast his yoga camp world wide  Create self esteem among his followers  Baba has a vision to develop World’s largest food and Herbal Park.  About7,000 people will get direct and about 200000 people will get indirect employment opportunity through this project. 3/20/2015
  22. 22. 3/20/2015 Thank You For Your Attention!