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  1. 1. Company Name Innovation & business growth kapil sharma A – 15 kumar satyam A - 33
  2. 2. Introduction <ul><li>Innovtion is commonly described as ‘the commerically successful exploitation of ideas.’ </li></ul><ul><li>Innovation is creating value to the existing entreprise that enables it to sustain for a longer time. </li></ul><ul><li>Innovation distingushes between a leader and a follower. </li></ul><ul><li>Heightened global competition is forcing government and companies to find new ways to increase productivity and this is creating renewed interest in the need to innovate. </li></ul><ul><li>It is art of making new connections, and continously challenging the status quo – without changing things just for the sake of change. </li></ul>
  3. 3. <ul><li>There are two types of innovation Incremental and Radical. </li></ul><ul><li>India Inc. lists innovation among top three strategic priorities. </li></ul><ul><li>89% of senior executives believe that innovation is key for growth 7% of them say it is somewhat important and rest 4% do not believe to innovate. </li></ul>
  4. 4. <ul><li>It has been difficult for organizations to make priorities and investments that balance short – term needs with long term opportunities. </li></ul><ul><li>‘ It is the way we do things around here’ that is, the ability to think beyond the current mindset and culture and lack of people with the right talent. </li></ul><ul><li>The biggest draw back is the gap between creating an innovation strategy and managing innovation as a business process. </li></ul>
  5. 5. August 22, 2005 <ul><li>Airtel Launches future factory - Centers of Innovation to Incubate Pioneering Mobile Applications. </li></ul><ul><li>The four main areas are: </li></ul><ul><li>Mobile Entertainment </li></ul><ul><li>Mobile Commerce </li></ul><ul><li>Wireless Business Solutions </li></ul><ul><li>Rural applications. </li></ul>
  6. 6. August 2006 <ul><li>Airtel Launches India's First &quot;Next Generation Service Delivery Platform“ with IBM </li></ul><ul><li>Airtel invested over USD 100 Million in this world class delivery platform. </li></ul><ul><li>It will enable Airtel to deliver a unique, innovative products, services and applications to its more than 25 million customers using mobile, landline and broadband services. </li></ul><ul><li>customers can now get the benefit of a complete service experience through service personalization, single access point and single sign-on to its mobile, landline as well as broadband services across the country. </li></ul>
  7. 7. August 2006 <ul><li>Airtel announces strategic tie-up with Microsoft Becomes first Telco to offer Microsoft’s latest Windows Mobile 5.0 technology in India. </li></ul>
  8. 8. November 17, 2006 <ul><li>Airtel launches 'SongCatcher' India's First Ever Instant Music on Mobile. </li></ul><ul><li>The Music Recognition Technology to Airtel, partner SK & CC of South Korea, is an innovator of cutting edge mobile applications. </li></ul>
  9. 9. <ul><li>Airtel “Express Yourself” campaign wins two “Silvers” at the prestigious AAAI awards for Brand Campaign of the Year and Best Advertising Film, amidst stiff competition from 37 advertising agencies. </li></ul><ul><li>In addition, Airtel also won a bronze for its “Smiley” Ad. Campaign. </li></ul><ul><li>It won the “World Communications Best Brand of the Year’ award in October ’04 in London. </li></ul><ul><li>Bharti Airtel wins NASSCOM IT Innovation Award 2006. </li></ul>
  10. 10. <ul><li>NORTEL, BHARTI AIRTEL WIN EXCELLENCE AWARD AT OSCARS OF OUTSOURCING. </li></ul>Bharti Airtel have won the Best First Steps Award for their managed services agreement in the 2007 Outsourcing Excellence Awards (May 18) Awards such as “2005 Indian Mobile Operator of the Year” by Asian Mobile News , and selection of its Airtel brand as India's “Most Preferred Mobile Service” in the CNBC Awaaz consumer awards